Chen Jin Tao Feng tile market that will be further compressed to the high-low polarization.

<p> Background: In order to fully resolve the Chinese domestic consumer market characteristics, household consumption trends and forecast trends, effectively guide the rational consumption, and promote the healthy development of domestic industry, in July 2009 SouFun officially launched "China's domestic consumption trend of .Bank of China cum TOP10 quality home. " .</ P> <P> <P> <p> "trend of household consumption in China" will be an integrated network of attention, Internet reputation evaluation, regional sales ranking data, together developers, industry professionals and other parties point of view, consumer .those findings, through quantitative and qualitative analysis, research results obtained. .The entire theory of system design, including design, evaluation indicators, data, multi-industry professional point of view together, survey of consumer behavior analysis. .</ P> <p> the research results to the "quality home in China" released form of activity and promotion of the city in the country, into the full potential of the national urban consumer, into the urban mainstream consumer groups, guiding consumers to become active, .rational consumption of reference, witness research play an effective role. .</ P> <p align="center"> </ p> <p align="center"> Jin Tao Chen, general manager of Shijiazhuang that peak </ p> <p> Guests: Jin Tao Chen, general manager of Shijiazhuang that peak </ p .> <p> Reporter: Gui-Zhi Fu </ p> <p> 【Reporter to start from 2009, especially since the first half of 2010, do you think ceramic tile market in consumer behavior, consumer psychology, consumption patterns and so there .What has changed? .What are the characteristics showing? .</ P> <p> 【President Chen With a new round of prices in 2009 soared to the property market in 2010 with the introduction of the New Deal andthe mortgage crunch, property market turnover decline sharply, again bringing valuable .No city phenomenon. .Downstream industry chain as the real estate industry, building materials, ceramic tile consumption characteristics of the market also will be some changes. .</ P> <p> First, many homeowners choose to push the two suites, after renovation, or choose low-cost simple decoration, while the high-end customer base for the sake of lower price sensitivity, which in its self-consumption behavior will still .demand-led. .Therefore, the tile further toward the low end consumer market with high-end poles compression. .</ P> <p> Second, with the deepening of the network life, popular consumer features ceramic tile, quality and price is more accurate grasp of the area and to tile consumer mentality in a more stable and rational. .Tile proposed conceptual selling brand sensitivity decreased. .</ P> <p> Moreover, with a second-tier cities, to further accelerate the pace of life, improvement of consumer demand for more and more toward the form - simple, economical, worry and other aspects of development, so the low-end .customer groups showing a greater interest and participation in low-cost buy affordable one-stop activities, a separate business plan for promotional activities of the sensitivity of the phenomenon is not strong. .And many companies provide low-cost decorating style decoration services package, buy the brand alliance activities or activities in space just found this package of consumption. .</ P> <p> 【Reporter consumer market for ceramic tiles new changes in recent years, do you think ceramic tile industry in technology, product, marketing, promotion, and what are the corresponding improvements and adjustments? .</ P> <p> 【President Chen With the popularity of the concept of low-carbon, from the product technology, ceramic tile start toward more environmentally friendly energy technology direction..If the market gradually introduced thin tiles, will gradually become a production from concept. .Effects of tile suit the consumer's personal, delicate of requirements, ink-jet printing technology is the future direction of tile capture technology. .</ P> <p> products, antique brick tiles still in the further expansion of the proportion of the share class. .Tiles, the relative proportion of common tiles are compressed. .But the total is on the rise. .As rising demand for antique brick, tile brand presence in the area is still one after another, more and more cut-throat competition and price homogeneity will continue to heat up. .But after the market Ebb Tide, a unique personal style and excellent quality products, will once again be the biggest push tile source for brand promotion. .</ P> <p> increasingly fierce market competition, the difficulty of marketing also increased over the years. .Discounts have been simple for consumers numbness, back now, buy gifts, opened book signing and other forms of marketing activities are similar, it is difficult to become a tile determinants of brand marketing success. .The refinement of marketing planning, customer groups, accurately, personalized promotional content and activities of the details of the implementation of safeguards, will be the tile key to marketing success. .</ P> <p> in brand promotion, from the industry, the channel's internal promotion, and gradually toward the end mass consumer brand awareness promotion transformation. .Therefore, the rational use of resources and put ads as well as ceramic tile manufacturers and the two sides should make joint research efforts. .</ P> <p> 【Reporter tile market response to the new concept of consumption, attitude, behavior changes, your business is how to do? .In product development, marketing strategy, branding, etc. What are the adjustments? .</ P> <p>】 【President Chen Jin Tao will, as always, the consumer constantly changing, constantly improving on the individual needs of departure, research and development to provide "total solution space tiles" the whole package, and more .specifications of the tile material. .In product development, will continue to insist on doing the best antique tiles, leading Chinese porcelain decorated with glazed tiles of the wind. .Continue to develop high-end category, while also gradually increasing in some low-cost high quality products to meet the general consumers on Italian pottery products. .</ P> <p> in marketing strategy, will co-ordinate the planning headquarters of Italian pottery, dealers across the country will follow the consumption of local regional differences in the form of targeted themes for different promotions. .National marketing campaign linked to the existing three-dimensional impact, while maintaining the country's actual consumption characteristics, to achieve better sales results. .</ P> <p> brand promotion, Italian pottery and further rationalize the brand culture this year, continuing the "golden tile Italian Tao Yousi think" culture of brand positioning, brand differentiation tiles continue to deepen strategy. .And the CCTV network, Jiangsu TV, Hunan TV, media, motor car, search for housing and other domestic mainstream media brand, to continue to expand the brand's Italian pottery industry influence, the country's exposure and brand recognition terminal degrees. .Sponsored by Chelsea following the 2008 China trip, 2009 launch of the ceramic industry and held the first National Golf Club Golf Tour, to host this year's Italian pottery International Association of building interiors, "Jin Tao Cup 2010 action" ., will be the Italian pottery decoration interior design profession in the annual big event. .Planned for several years, there are steps to promote a national brand marketing event, will gradually build the brand based on Italian pottery. .</ P> <p> Reporter presented the first half, according to a market consumption characteristics of ceramic tile, ceramic tile in the second half you predict what the consumer market will be a trend, what the new consumer needs, trends and characteristics? .</ P> <p>】 【President Chen tile market in the first half, especially after a 5-8 month period of weakness in the second half of the tiles may be the outbreak of the consumer market, but the intensity and scope of the outbreak is limited. .The tiles of the business experienced a downturn in the first half, second half of the upcoming season of the market is also gearing up, bound in turn trigger a new round of price shopping war. .In the price war, promotional leaflets in the context of swirling, accounting for a large proportion of the public may be more options in the low-end high-profile consumer brands available affordable products. .So buy the big brands of large-scale activities may be some bias. .The small part of the high-end consumer, the product's personality style, there is a higher quality of service requirements. .</ P> <p> 【Reporter a systematic, scientific study of domestic consumption for how businesses and consumers have practical significance? .</ P> <p>】 【President Chen for the enterprises, to more accurately grasp the consumer mentality, needs and direction, and thus to more effectively meet the market demand for introduction of products and services, reduce the building materials production resources .waste. .</ P> <p> For the consumer, is able to help them develop a more rational consumption habits, but also to seize more benefits, better improve the quality of home life. .</ P> <p> 【Reporter Italian pottery new product cycle how long? .</ P> <p>】 【President Chen each quarter we will launch the general number of new products, we will select one or two techniques, excellent quality, unique style of products to focus on packaging, to the market. .Basically, every six months there will be a strong launch 2-3 new series. .</ P> <p>】 【journalists in recent years, Italian pottery in the launch of new products in the market which has good feedback? .</ P> <p>】 【President Chen classical antiquity from the early two-goods stone, moving stone rhyme, IT stone, beautiful stone, stunning stone crazy market leading imitation antique tiles, to the recent popular elements of an international style of the golden .Yi Cai, transcendent realm, idyllic, pure sounds of nature, and the Santa Ana Yu Shi Tiancheng Stone. .This year's new series of Archaic III and Ling quality, has become recognized by many designers and consumers the high-end products. .</ P> <p> 【Reporter What do you think causes these products by consumers? .These products are in the design, marketing and promotion which cater to the tastes and needs of consumers? .</ P> <p>】 【President Chen consumers of these products are receiving, in addition to style, color the personality out of color, quality, texture is the core competitiveness lies. .With the following brands of imitation products compared to those of us more pure product color, texture is more delicate. .Jane recent years in Europe, the countryside, the prevalence of classical style, with our unique style of these products complement each other very well meet the consumer psychology of customers in recent years. .We "are thinking of the tiles," the concept of marketing, but also captures the taste and cultural connotation of the point of high psychological demands of customers to meet the psychological needs of their noble feelings. .</ P> <p> Reporter】 In addition, you think, Italian pottery competitive advantage in the product are there any? .</ P> <p>】 【President Chen Jin Tao products, in addition to the competitive advantage of innovation in the design, personality, and style can be done from diversification. .Whether it is European, rural, Mediterranean, Chinese, or the simple neo-classical style of decoration, our product system can be found in the corresponding tile material. .The product range, specifications, accessories, complete, and the application of good precipitation products are Italian pottery products, the comprehensive advantages of competition. .The product performance of the deep-level competitiveness, it is a group of Italian pottery we precipitated many years of outstanding research and development team. .The level of their design, philosophy and learning capacity, and Italian pottery continue to provide study abroad opportunities and systems training, development and product design are our competitive products, deep-seated protection. .</ P> <p> Reporter】 If the second half of the market, Italian pottery has introduced new products, you predict which types of products will be more welcomed by consumers? .</ P> <p>】 【President Chen on the market the last two years there have been many imitation stone products popular with consumers. .Many ceramic tile brands from the camp joined to imitation stone. .However, most products are in the color texture of the stone imitation, many indeed do well, but the surface texture of the product's performance in the basic trend - are shiny, smooth feel. .Jin Tao is to accurately grasp the trend of the market where the difference, so we will soon launch the second half of the new Teana series, from the perception of texture on the outside of one on one copy of sandstone in Australia, to continue to go from supporting .Italian pottery of the antique style line, and more specifications, introduction of full support, I believe we can be of light stone-products Shenmeipilao designers and consumers. .</ P>.