Take away the gold consumption jinjiuyin 10, 2010 in home market also ushered in the real estate industry more stringent regulation policy in such a stringent policy, property-and-see attitude and emotional real estate transaction volume reduction is an added burden on downstream home markets have an impact. This appears to be adversely affected, the ceramic industry in October is the "new new" xiangrong, ink-jet printing technology in China has led to a "tile printing technology of the third revolution"; leyi tiles-profile debut changnei Foshan, ready to launch in China ceramics industry "Wal-Mart" supermarket chain operating model; the increasingly popular tile kitchen also broke the traditional decoration of ceramic tile is used only in the wall and floor tiles, as decoration has opened new areas.
I. new debut
New technology--Foshan ceramics into "ink jet era"
Stars: inkjet printing on ceramics
Inkjet technology is the silk screen printing, roller printing after the third generation of ceramic tile printing technology, known as "tile printing technology of the third revolution". Inkjet technologies in addition to bringing technology and innovation of product variety, the most revolutionary significance is breaking the traditional ceramic tile industry rigid production, rigid patterns of consumption. According to reports, ink-jet printing technology was in Italy, Spain and other countries successfully developed last year started to enter the domestic market. According to industry sources, China currently has more than ten foot in Foshan ceramic ceramics. Ink-Jet Earlier there are early this year, the gold medal in Asian ceramics launched digital jet printing ceramic products, subsequently, Foshan ceramics of leading enterprises of the new Pearl of ceramics at the Working Group also published ceramic inkjet technology products, specially jinyitao Jingdezhen ceramic will also be introduced and inkjet technology is listed as Foshan upgrading of traditional industries.
For consumers, inkjet technology of ceramic products to consumer areas, means that the ceramic industry since then entered the era of product customization, inkjet technology of each piece of ceramic products are full of personality, even unique, and once trapped so consumers bring ceramic product homogeneity, the same problem will effectively improve.
2. sales of new models
New channel--ceramics industry will present the chain building materials supermarket-type business model
Stars: leyi tiles
High-profile appearance of Foshan changnei leyi tiles changed the traditional sales model, but rather to explore the "ceramics"-Wal-Mart sales model, all the flagship store of sold products will use "plain language" means the sales prices, discounts are put aside. Eliminates consumer bargaining, in the face of numerous product Tiao, went home to stroll around the shops, etc.
Leyi brand China operations General Manager, said the official, from buying a House, decorated to stay, from an industry perspective, we cover from the developers of Shinar, land of the financing, design, architecture, through to the last days, sales, design, advertising, promotion and so on, the entire process covers a lot of building materials, furniture industry, it is because this combination of cross-border, they think of is the industrial chain, from single bathroom products do tiles, in future, such cross-border consolidation trend will become more widespread.
III. development of new uses
New use--tile cabinets or replaces the whole Cabinet
Recently, a cupboard decoration popular new wave, slowly with tiles toilet cabinets by love, tiles and has a new arena. The art of sophisticated tiles paving the cupboard decoration rather nice, in the whole Cabinet, also don't exclude tile appear in the Cabinet and floor.
Ceramic tile is durable cabinets first, then green, who do not want to use environmentally friendly products for your body. In addition, the stylish appearance is the modern people's longing for and pursue. With the continuous improvement of living standards, tile colours and varieties of increasingly rich, sophisticated tiles veneer cabinets will gradually become the kitchen in the elegant lived a pursuit.
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