Consumption in the residential market more flexible and rational response of ceramic enterprises.

<p> Background: China's domestic market is gradually becoming standardized, mature stage, the domestic industry is involved in broad industry sectors, covering a lot of products, information is very fragmented and opaque, to a certain extent, caused by the industry blind .investment, mindless consumption., low brand recognition, brand concentration is not high situation, the overall competition at a low level of price competition stage.. In view of this, found room the most representative global organization of joint regional sales channels each year, ."China's domestic consumer trends research.". Research since the first time since 2008, has always insisted a micro home market consumption situation of quantitative, comprehensive, timely, quantitative and objectively reflect the situation of the Chinese domestic market and changes in trajectory ., grasp the latest trends in household consumption and direction to better. guide the rational consumption, highlighting the best brand impact.. </ P> <P> <P> <p> Chinese domestic market is gradually becoming standardized, .mature stage, the domestic industry is involved in broad industry sectors, covering a lot of products, information is very fragmented and opaque, to a certain extent, caused by. blind investment in the industry, mindless consumption, low brand recognition, brand concentration is .not high situation, the overall competition at a low level of price competition stage.. In view of this, found room the most representative global organization of joint regional sales channels each year, "China's domestic consumer trends research.". Research since .the first time since 2008, has always insisted a micro home market consumption situation of quantitative, comprehensive, timely, quantitative and objectively reflect the situation of the Chinese domestic market and changes in trajectory, grasp the latest trends in household consumption and direction to better. .guide the rational consumption, highlighting the best brand impact.. </ P> <p> 2009 annual "China's domestic consumption trends," more than ten key areas of the country in-depth research by the National Association of mainstream .theory and provide guidance and store data support, access to 24,394 copies of the purchase decoration owners. The survey feedback, 1626 valid questionnaires industry, more than 100 mainstream media attention and reported the incident continued.. "China's domestic consumer trends of 2009, ."more than ten cities in the country a grand release, the Chinese people in the industry and consumers at home the same recognition and attention.. </ P> <p>" 2010 Trend of China's domestic consumption, " .the country has once again started to continue the 09 year professional, rigorous and accurate based on the research, expanding the field, adding an investigation channels, refined. evaluation, new product innovation and professional research.. Trends in China's domestic consumption in 2010 will .be at a higher level study, the overall system to better throughout the industry, the real development of China's domestic industry benchmark!. </ P> <p> guests: Mu Yong, general manager of Champion Tile Beijing </ p> .; <p> Time: 2010 8 月 6 日 10:30 </ p> <p> Reporter: Pang Xiaoyu </ p> <p .align = "center"> </ p> .<center> Mu Yong, general manager of Beijing Military tiles </ center> <p> The following is the interview Record >>></ p> <p>】 【found room home network. .MU total, Hello, I am glad to interview you.. Since 2010, the real estate market policies frequent, along with constant fluctuations in the domestic market, do you think ceramic tile market in consumer behavior, consumer psychology, and other aspects of consumption .patterns and characteristics of what changes occurred?. </ P> <p>】 【Property Mu Yong, New Deal To purchase two suites, three suites were limited, precise blow to the real estate investors, so the real estate industry into .a quandary.. Downstream industries as real estate market, home improvement, some people will have more hands in the decoration on the capital investment, but real estate developers real estate development for the new but temporary barriers slowing the pace of real estate channels. demand .for building materials.. The current home market conditions led to more rational consumer behavior, cost-effective products more in popularity, but you will pay more attention to the first suite decoration, then the quality of home decoration materials, environmental protection, durability, .comfort, taste, etc.. also proposed more stringent requirements.. </ P> <p> while public housing is the biggest consumer of fixed assets, current home decoration has become a scale to measure consumer tastes become the standard of living .and quality of life of consumers of a show that consumers in the housing. decoration, decoration of generally make every effort to want to perfect.. While consumers in the rational consumption and more environmentally friendly and healthy products to meet the demands of their own life .products, and more emphasis on doctrine and brand new sensory experience, focusing on the transparency of product information.. </ P> <p>】 【found room home network address of the new home market consumption concept, attitude, behavior change ., the winner is how to do ceramic tile in product development, marketing strategy, brand promotion, and what. adjusted?. </ P> <p>】 【Mu Yong, the New Deal under the influence of home real estate market ., product quality and put forward higher requirements.. The winner tiles over the years focus on quality, focus on environmental protection is precisely to meet the new situation and meet consumer demand.. From its inception in 1972, Champion Tile has been the " .best in the world production of ceramic tiles "as the mission will make the green environmental protection as the responsibility, to obtain a higher market share.. </ P> <p> champion under the new tile will need to make more reasonable .and scientific adjustments: in the product research and development we will pour more energy into research and development to meet the "a suite" of classical and popular series., low-carbon products of environmental protection will keep upgrading, the product will be more .multi-functional; real estate marketing strategies under the New Deal will be more flexible.. </ P> <p> channels, although the real estate business is not very short time, the economy, but the retail channel marketing will attract .more attention; brand promotion will be faster and more accurate and timely information to the dynamic enterprise publishing, so that consumption. the first time in the brand of champions, corporate image, product information, marketing strategies to understand, to enhance the Champion brand awareness .and reputation, and the second half of this year Ⅵ brand and image transformation.. </ P> <p> home network】 【found room for the new home of recent changes in the consumer market, you think the home industry in .technology, product, marketing, promotion, and what are the appropriate improvements and adjustments?. </ P> <p>】 【Mu Yong, rapidly changing consumer market, enterprise and industry development has brought more severe test, first of all .enterprises in the technology it requires to be better, try to grasp the dynamic consumption, research and development to meet market development. products to meet consumer demand.. In recent years, the rise of health spending requires enterprises to establish the environmental health of the .brand image to bring greater opportunities for the product.. </ P> <p> full participation faced by consumers, companies consumption requirements of the times in marketing authenticity and transparency must also pay attention to marketing, consumers are increasingly concerned about the .transparency of disclosure of product information, product specifications, from components to the source. of transparent information on the Chinese consumer has never been so important.. Branding on the companies should allow consumers to fully understand the connotation of the brand, brand differentiation and brand .value brought to continuously meet the consumer demand.. </ P> <p>】 【found room your home network that championship competition in the ceramic tile in the product What are the advantages?. </ P> <p> .;】 【Mu Yong, the product, the winner has always been very confident tile, 98% of the production of high quality imported Italian tile equipment is guaranteed.. After 38 years of development, the champion in the end more than 400 stores across .the country, but the number of complaints, but the trade is minimal.. Good reputation and consumer trust is a huge competitive edge tile champion.. </ P> <p>】 【found room of a home network system, scientific .research on household spending for businesses and consumers with the kind of practical significance?. </ P> <p> Mu Yong】 【home consumer research should be a summary of the development of the industry, from which we can see the drawbacks .in the development of the industry to address the business and the information asymmetry between consumers, enterprises in the development of conservation. R & D costs for enterprises to provide a theoretical basis for development, through the findings of the consumer's actual demand of consumers, so .consumers and businesses take full advantage of a variety of home industry trends, the industry to be faster, more healthy development ... </ P> <p>】 【found room home network Thank you for the interview.. < ./ P>..