"May Day" promotional materials market expectations need to be cautious over the follow-up.

<p> building materials market in Fuzhou, the May Day holiday has always been big business promotions, offers, a golden opportunity to engage in activities to attract consumers, this year's May Day, of course, is no exception. .</ P> <p> According to report, starting from early April to holiday activities in the name of each business promotion efforts to the larger gradually began to wind and water, especially in the "May Day" before and after .thick school of warmth on the market. .</ P> <p> However, some industry experts believe that the machine through a substantial holiday promotions to stimulate consumption is indeed a panacea for business, however, in the process, each business needs to guard against the high cost of price promotions .the burden of their own. .</ P> <p> marketing "war" surging </ p> <p> May this year, the building materials home improvement market, the major business promotions, offers even larger than in previous years, and time is earlier. .</ P> <p> according to reports Xiyingmen Furniture Plaza building, the International Furniture Plaza, the new flagship of the South Centre and other building materials store Famous learned the news of view, from around mid-April to May for the flooring industry, led by .Golden Week promotional materials had made a series debut, and this promotional offer shares of the storm, in the period May is intensified. .</ P> <p> EU to send cabinet launched the "Green China May Day war benefit" activities, the four giant wave of low-carbon benefits detonated kitchen; the family crossing the celebrities carrying the building materials market, Times Square, ceramics, Ni Shi .building materials, the Court Mercure Accor, pleasant floor, Lok Bai home, furniture, etc. on the ferry set off May Day "price" the storm, thousands of famous put together a large "price"; L & D Ceramics 1 per launch, "seconds .Kill Bill ", 500 variable 6000; Hongxing floor species introduced four years special offers luxurious, full of valuable tree species straight down 80 to 200; greens Famous flooring buy flooring will be held in Taiwan, to buy low shocking prices .floor, but also enjoy the value of cash return. .</ P> <p> addition, Oulu Sha bathroom, Marco Polo tile, white cabinets Long, Kunihiro leaf decoration, good day decoration, star decorative arts, natural flooring, rich benefit floor, living at home bus .Locke floors, home improvement materials Fuzhou famous brands in the period May, were also introduced different levels of benefits. .</ P> <p> "May this wave of promotional materials market, began in mid-April is the continuation of the present day. ."Life House floor Baroque Zhaowen Qin told reporters that the person in charge, everyone competing to engage in activities to promote offers," Many brands have activities planned, subject to venue, time constraints did not hold helpless. ."According to Zhao Wenqin said, compared to previous years, this year's promotional activities and scale, and a lot of time in advance, this phenomenon of competition for Offers released, the building materials to home improvement market in Fuzhou May brought .faction in full swing scene. .</ P> <p> sale of small peak is now </ p> <p> May period, the various business promotions, offers lively, then, that a substantial profit to the practice of consumers in the end effect? ."May Day period, our company's performance is very good. ."State wide leaf decoration, the chairman told reporters Ye Bin, and previous years, the performance of May this year, no less, home of many customers, and more than 50% of luxury customers, the brand is trust, therefore, .order very fast. .</ P> <p> "market demand is still very strong. ."The market conditions during May, a good day, said Wang Yong, chairman of decoration is very satisfied. .He told reporters that despite the well-being of uncertain real estate market in Fuzhou, however, building materials in the home improvement market, sales are still booming. .Continuation of the anniversary of the boom, little has been done to their business information, but May is still a lot of customers during the home. .</ P> <p> this phenomenon not only in the home improvement industry, in the building materials market, in addition to the furniture industry's sales performance is more flat, the floor, bathroom, cabinets, tiles and so achieved good results. .</ P> <p> "from mid-April, we launched for the market early on a wave of promotional activities. ."The person in charge of more than pleasant floor division Bin told reporters," very good, the price consumers are satisfied with our profit sharing. ."According to Reporters on the scene observed, activities a few days, the exhibition hall at all times crowded. .</ P> <p> "Beginning last year, the real estate market set off a new round of submitted tide. ."Wang Chung told reporters, according to the statistics, the last two years, at least 20 real estate gradually submitted to, these consumer groups is the key to support the building materials market. .In addition, the growing urban redevelopment project forward, the objective to bring a number of "passive" consumer demand, so many positive factors, combined with timely introduction of the promotion of domestic industry, so that ushered in a May Day .Wave after wave of peak passenger flow. .</ P> <p> Beware Festival "weak disorder" </ p> <p> May period, although the price with a strong offensive, said the supermarkets are selling more than expected, however, this wave of unexpected .After a good market, but industry experts also expressed a certain amount of follow-up to market concerns. .</ P> <p> Some experts said the recent activity of home building materials market, indicating that consumer demand and spending power still exists. .Especially high-end luxury the increasing number of customers for the line this year, sales of big brands achieved significant growth in power a lot, however, this market can maintain a good market in the end how long? </ P> <p> "in the first quarter .strong sales and the holiday market economic model, for the domestic industry is double-edged sword. ."Rich benefit floor Liu told reporters the person in charge, cost of sales promotions on the one hand has brought rising, but also suffered the embarrassment of falling profits," too many promotions easy for consumers to have a certain .wait and see attitude, for the market, this attitude is obvious drawbacks. ."In addition, a substantial promotion ahead of consumer demand in the market late, so after the holiday, very vulnerable to the market a long time gap, which in terms of building materials businesses, but also a more severe test. ."In the future market, in addition to the price war, but each brand should business and marketing innovation through product innovation to drive. ."Mr Liu believes that the development of the market outlook remains unclear, the rigidity of the current market demand for the diluted, the future still exist many uncertainties, therefore, want to long-term development needs of each business is still another way, the competition in innovation. .</ P> <P> <P>.