Most ceramic brand actively dealing with the "building materials to the countryside" and watch law

<p> This year the Central 1, stated that a copy of the peasants as a major initiative to expand domestic demand and take effective measures to promote the "building materials to the countryside" and encourage farmers to use housing law governing construction. This is .the second "home appliances to the countryside" and "automobile to the countryside after the launch of" the countryside again Central "policy. </ p> <p> <p> <p> According to the January 15, China building materials Federation ., submitted to the Ministry of industry and information materials to the countryside of the enlargement policy and the implementation of recommendations, through the financial subsidy policies, bringing the "building material" will stimulate the peasants on the existing basis grew 10% -15% annually .to promote domestic consumption 5500 billion to $ 6000, at least there will be 15 million to 20 million households in rural households, about 60 million to 80 million farmers benefit. </ p> <p> "Proposal", where farmers new housing or .to rehabilitate housing, buying ceramics, cement, steel and other main building materials that belong to the State's industrial policy or allow products, according to the actual amount of the purchase of building materials for the consumer to obtain 15% to 20% of the allowance ., the maximum compensation of approximately 1 to 2 million. </ p> <p> According to the China building materials Federation, at present, China's rural residents in each of the building and housing repair, maintenance, consumption of almost 5000 billion yuan, .of which the majority of consumption for building materials, is second only to food consumption is the second largest consumer spending. </ p> <p> 2009 China Statistical Yearbook data show that in 2005, China's farmers new housing area is relatively rapid growth year .after year, the average cost of housing from the 2005 373 Yuan/m2 growth for 2008 534 Yuan / square meters, of which 80% of the costs for the purchase of building materials. This means that the demand is very strong rural building materials. .</ p> <p> Building (in particular the Central and Western regions) has always been a top priority in the rural areas, live and work is the most simple peasants. And because of the restriction of construction materials, rural housing reconstruction, .renovation, decoration frequency about 10 years a cycle. This "building materials to the countryside" major initiatives will undoubtedly will release more psychological needs and broad market space. </ p> <p> A feast of market opportunities, a difficult encounter cake enormous .business opportunities. Let the home's main industry sectors - ceramics, sanitary ware enterprises are eager, restless. </ p> <p> But this really is a piece with honey and milk in the land of Canaan? </ p> <p> .Home appliances to the countryside since, from subsidies to quality, and many other questions still criticized. While these issues will be further amplified above building materials. Household appliances and automotive is the ultimate molding product, brand and the quality of basic pricing clear, credible ., subsidies, at least be able to implement them. </ p> <p> But a wide range of ceramic products, light brand reportedly as high as 2.5 000, pricing, quality classification of complex. And because of the need for construction of .semi-finished product characteristics, ordinary consumers can't really distinguish between good and bad, cause the shoddy aberrations. </ p> <p> On the other hand, farmers are sensitive to price, durability, low-cost is the purchase of .key indicators, thus building materials product has always been to low-end brand. Foshan ceramics development early, and industrial upgrading and industrial transfer, now basically go upscale brand line. Both of the natural differences between how to compensate? </ p> < .p> Recently, a lot of Foshan ceramic said, being around the countryside of the "building material" in the adjust product structure, intended to adopt the multi-brand strategy, used to produce more quality marketable products to win the market. In these .enterprises because of the potential and dynamic, forward-looking strategy grasp clap your hands that good, I could not help but have some concerns. </ p> <p> Such a right cross Bo business manner, let people recall the famous watch law .: when a person has a table, you can know what time it is now, and when he also owns two only when it cannot be determined. Two table does not tell one person more accurate time, but will keep watch lost the confidence of the .exact time. </ p> <p> Watch law in enterprise management, give us a very intuitive heuristic is the same person or same organisation cannot simultaneously using two different methods, you cannot set two different target, otherwise it will enable the enterprises or .individuals do. "Building materials to the countryside" will absorb a large number of productivity at the same time, will not be disturbed, the pace of industrial restructuring? even if production of the same class of products, we are also very difficult to imagine .Armani to compatible youyiku route. Because it's actually more than just a brand, but is of two types of management thinking, two sets of quality control system, two brand strategy ... Even two different thinking way of life. Using purification manual way to .produce rapid sales of casual wear, can you imagine? </ p> <p> Moreover, the ceramic is missing as home appliances and cars direct, professional sales and distribution channels of mature, not to mention in the base area laid the sales network .. Therefore, whether it is walking the unity Central Government defined product catalog, or local governments specifically developed by the way, around the rules are difficult substantive across local protection barrier. </ p> <p> As the story of Handan toddlers have told .us to walk, the first thing to do for mobility, elegant is the second thing that needs to be considered. When mistakenly second need front, there have been two systems are not compatible, so a crash to unable to walk. </ p> .<p> As similar to Zhou, right-handed hubo is not a genius who, after all, most people can't. Give me the deepest impression is the prey of the lion, the select a destination to persevere, and reset the other .seemingly chance at your fingertips. </ p> <p> According to one steeped in ceramic equipment for many years the old rows are superior, currently comes from Wenzhou and Fujian ceramic investors have positive points, and became the country's largest order alarming, momentum .than Foshan </ p> </ p> </ p> Ceramic giants more violent. <p> Stolen thought, Foshan ceramics or other areas of high-end ceramic brand or sentiment in this "building materials to the countryside" feast in a .more fruitful, should be directed at the rural market detailed analysis and positioning, planning the national three-wire market layout, increase the intensity channel sinks. Active from production, reduce transportation throughout the distribution RADIUS, and expand the influence of origin; while the .network shop to broad town market, establish more intensive, more flexible Terminal sales channels; not to mere multi-brand strategy to solve the problem. </ p>.