The new rural construction, old city reconstruction as rural building materials market open up a vast world. Thus, it suffered from the end of 2008 financial crisis at the same time, benefit from the national implementation of the new rural construction, three or four wire advance distribution market in ceramic do not however meet winter felt cold, some even is reaped profits. On the contrary, to engineering brick-based first-line brand enterprises because of the brand, price and other factors may influence in the face of the vast rural markets, still feeling the chill of bursts. However, this phenomenon with the nation's overall real estate market has begun to macroeconomic changes. More and more brands, on the one hand, have to be original kiln capacity expansion conditioning of maintenance, with a view to appropriate cost reduction, the production price of tiles, increase market competitiveness, on the other hand are sales Horn consciously to three or four line market, actively in relatively developed area of the town marketing layout in order to increase the product's market share. These internal factors undoubtedly farsighted first-line brand ceramic to do ahead of the "ceramics to the countryside".
On a new market, how to divide cake depends on the competitor itself on the market. Just like the original shoes when outside of Africa, it was felt that the African people don't wear shoes no market at all, but some people think that is why the market potential is huge. Admittedly, the rural market space Although broad, but also a lot of negative factors, such as the transportation is convenient, single batches of less demand, low tile than high-end ceramic tiles, etc. This gives brands into the rural market set up numerous obstacles. Of course, this is in the "building materials to the countryside" before "building materials to the countryside" policy, on the strength of the brand enterprises into the rural market conditions will far outweigh the disadvantages. China building materials distribution Association, Vice President of accounting studies revealed that the Qin dynasty in the implementation of the recommendations on "building materials to the countryside" product will be three threshold, one is that products meet national standards; the second is the Green threshold requirements for product environmental compliance, and dispensing "green building materials product identification"; the third finalist companies are required to have a certain scale of production. This basic is a powerful brand enterprises.
On the other hand, farmers can on "household appliances to the countryside" and "ignore" the automobile to the countryside, but cannot fail to build their own House. Therefore, in addition to the coastal areas of the wealthier farmers, on high-end products have certain requirements, the last few years the State in development of tilt and support also makes most of the region have a high-end product consumption capacity. In addition to the "building material" and benefit from, based on the brand of consumer demand and herd psyche, farmer why? this is the case for the consumer. On the one hand ceramic enterprise?, along with the national energy conservation and emission reduction working push-in-depth, low-carbon economy started into people's eyes; structure, change the mode of growth, also requires national backward production capacity as soon as possible, a strength of the brand companies so you can take advantage of the policy. On the other hand, the increase in national suppression rates, guaranteed housing construction, and the high price formation of high development costs, in large part be let to engineering brick-based ceramic fierce price situation is not only difficult to relieve, and even had to continue to reduce the price to maintain the necessary market share. Brand for ceramic and cling to bump into a more than many a party territory in search of new opportunities.
An overview of the above, a strength of the brand companies to enter the rural market is really more advantageous conditions.
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