Long Valley Tile: highlights individual needs may be short-term market malaise.

<p> Background: China's domestic market is gradually becoming standardized, mature stage, the domestic industry is involved in broad industry sectors, covering a lot of products, information is very fragmented and opaque, to a certain extent, caused by the industry blind investment, mindless consumption ., low brand recognition, brand concentration is not high situation, the overall competition at a low level of price competition stage. .In view of this, found room the most representative global organization of joint regional sales channels each year, "China's domestic consumer trends research." .Research since the first time since 2008, has always insisted a micro home market consumption situation of quantitative, comprehensive, timely, quantitative and objectively reflect the situation of the Chinese domestic market and changes in trajectory, grasp the latest trends in household consumption and direction to better .guide the rational consumption, highlighting the best brand impact. .</ P> <P> <P> <p> 2009 annual "China's domestic consumption trends," more than ten key areas of the country in-depth research by the National Association of mainstream theory and stores to provide guidance and data support, obtained .24,394 copies of the survey feedback buyers decoration owners, 1626 valid questionnaires industry, more than 100 mainstream media attention and reported the incident continued. ."China's domestic consumer trends of 2009," more than ten cities in the country a grand release, the Chinese people in the industry and consumers at home the same recognition and attention. .</ P> <p> "2010 Trend of China's domestic consumption," the country has once again started to continue the 09 year professional, rigorous and accurate based on the research, expanding the field, adding an investigation channels, refined .evaluation, new product innovation and professional research. .Trends in China s domestic consumption ' in 2010 will be at a higher level study, the overall system to better throughout the industry, the real development of China s domestic industry benchmark '!. </P > <p> 【 Special Recommendation >>> 2010 Research and trends in household consumption in China top ten cities in the quality of domestic China Tour 】 </p > <p> guests: Long Valley Ceramics Co., Ltd. Shanghai Great Northern Chief .Manager Liu Guohai </p > <p> Time: 8/13/2010 9: 30 p > </<p> Reporter: Pang Xiaoyu < p > </p align = center > < " "/p > <center> Shanghai .Great Northern Long Valley Ceramics Co., Ltd. General Manager Liu Guohai center > </<p> Long Valley Ceramics Co., Ltd. Shanghai General Manager Liu Guohai Great Northern that the property in 2010 the New Deal impact of home building materials market is large, but by the real estate Deal .suppress the market slump is likely to cause only short-term behavior. .From the market performance, individual needs has become increasingly prominent, the main market of the long valley of the tiles in the first half was facing a "shortage" of the test, sales bucked the market, the chain increased by 50%. .</ P> <p> market slump may be short-term behavior </ p> <p> ring first half sales rose 50% </ p> <p>】 【found room home network since 2010, the volatility of real estate policy .also affected the domestic industry, a long valley on the one hand feel how these tiles? .</ P> <p>】 【Liu Guohai real estate this year, the New Deal of the great impact of home building materials market. .Passenger traffic from the traditional markets of view, a long valley tile stores in the House had clearly presented the status of passenger traffic down. .But I think Beijing's rigid demand actually still very strong, the government's policy efforts to make the follow-up of real estate developers also adjust the price accordingly, the real estate market slump caused by the New Deal to suppress is likely to be short-term behavior. .Consumer groups from the current point of view, the main face of the long valley in the high-end customers are not particularly affected, plus up the valley from the older product, decoration, consumer guide has done a lot of foreshadowing, this year's sales ring .increased by 50%. .</ P> <p> personalized ceramic market trend highlights </ p> <p> in the second half will expand production lines </ p> <p>】 【found room home network you mentioned a 50% rate of increase, so long valley .The next tile production, marketing, promotion of all aspects of the plan is like? .</ P> <p>】 【Liu Guohai consumers now "home" has become increasingly high demands on the individual and the quality is getting higher. .Especially in the high-end customer base growth and 80, 90 after the growth of population, market demand for personalized ceramic increasingly prominent. .</ P> <p> Long Valley tile positioning itself rather special, we hope to make a long valley, "the first brand of Chinese antique brick" and therefore set the initial customer base, we face is that .have more lifestyle, pay attention to the quality of life of the high-end customer base. .This group is not bound by the real estate policy, but requires enterprise products rich in the first half of Long Valley was once the face of a "stock-out" problem. .Now our annual output is 360 million square meters, in August and September will increase the production lines, then, the total annual production of at least double. .</ P> <p> 7,8,9 months we will increase the importance of the network environment, the other on August 21 will soon hold a flagship store in Fujian Dragon Technology Expo floor activities, through the Expo's projection ., so that consumers understand the home environment, "the changing tiles" bring different feelings. .The future is expected to invest a lot of publicity for the brand. .</ P> <p> We hope that the result of "the first brand of Chinese antique tiles" </ p> <p> environmental attributes into the home of a new topic </ p> <p> production and use are indispensable < ./ p> <p> home network】 【found room for the home market, the new changes, what do you think home industry to improve and adjust it? .</ P> <p>】 【Liu Guohai product is to serve, the first is environmental protection. .First, the product quality and is environmentally friendly? .From the production process, raw materials to production areas, a long green valley are doing particularly good deal, all the production equipment are imported from Italy, the production line is very advanced. .Second, the process is environmentally friendly product. .In this way, light pollution is also a non-environmental performance, in the light pollution of the environment to be relatively large for a long time, people will be very irritable. .Long Valley, most of the products are matt tiles, bright colors, make people feel comfortable. .</ P> <p>】 【found room home network is a high-energy ceramic industry, recently tile Ceramic Society proposes to promote the thinning project, what is your view? .</ P> <p>】 【Liu Guohai China's exports, in fact, not the tile exports, the price is the price of land coupled with energy prices, there is no additional value. .Countries have to reduce export tax rebates several times, because fewer and fewer raw materials. .In fact, do "thinning", the industry already has some enterprises have the production capacity, but the cultivation of the market associations and the media need to work together. .</ P> <p> rigid requirements or in the October release </ p> <p> antique tiles will be themarket "darling" </ p> <p>】 【found room home network you predict the second half of household consumption .what will happen when the market trend? </ p> <p>】 【Liu Guohai I estimate the effect will last, but by 10 months may be subject to change. .Because Beijing is the country facing this market consumer groups, including investors, including the wish to have their own set of Beijing real estate people, this demand to the decline in house prices has become difficult. .In addition the housing vacancy rate is also a big problem. .I still think that the current situation of the Beijing market is a short-term behavior. .</ P> <p> degree of importance attached to the home not the same as before, particular attention to the taste and quality home improvement, I think the tile industry, antique brick itself after years of precipitation, it is very connotation, it .sales will be better. .</ P> <p>】 【found room your home network said some of the market trend, then the consumer will result in the second half of what the new trends in consumer demand and it? .</ P> <p> 【Liu Guohai The traditional classification is divided by age. .Currently, the elderly consumer demand for home still in the "neat, clean, bright" stage, but the salt of the earth strata, including 80, 90, after the new group, they pursue the quality of home life, personality, fashion ., the pursuit is different. .The help of the Internet, consumer trends can be fully personalized met, the trend of this pursuit is even more prominent. .</ P> <p> consumer trends research should guide consumers on how energy-saving environmental protection </ p> <p>】 【found room home network from your point of view, household consumption trends of the enterprise, what role? .</ P> <p>】 【Liu Guohai tile itself is energy-intensive industries, household consumption trends of the final results should reflect and guide the consumer from an environmental point of view, part of the production, use link to the consumer. .We all think that the last tile, the more light the better, but "home" should look like? .Home is the place to live. .Long Valley hope the performance and guide consumers: How can tile a space for each room, how to use to make furniture more artistic. .</ P> <p> including tiles that we talked about "thinning" I think this is a direction, but to rely on the efforts of many technologies to achieve. .Currently, the export orders require a lot of tiles so thin, but the quality is still good. .I think that the industry work together to achieve a low carbon environment. .Tiles are non-renewable raw materials, the use of volume is particularly large. .</ P> <p> fine decoration real estate a lot of "re-decoration", "focus on the decoration," the original intention of the Government guidance is to reduce costs, control and reduce losses, but the quality is difficult to solve. .Many people need personalized decoration, making the fine decoration of the real estate caused by the waste of re-decoration. .Hardcover when doing real estate, the developer should pay attention to individual needs, to do energy saving. .</ P>.