Home "materials to rural areas" more than three shut the obvious contradiction between the brand and price.

<p> recent "building materials to rural areas" has been written into the central "Document," the message is a lot of media outlets and the media called "Building the countryside" is the second "home appliances" .and "car to the countryside" after another major move to expand domestic demand, the reporter in the home building industry for many years, and fortunate enough to work in the Linyi region for half a year of "building materials to the countryside," the outlook is not without worries. .</ P> <P> <P> <p> renovation costs than expected </ p> <p> the consumption of home building materials is the concept of "building materials to the countryside," the primary problem to be solved. .In Jinan City, a construction area of 120 square meters of housing prices in the 90 million people, is perfectly normal, decoration building materials, and then spend about 10 million, renovation costs and thus accounted for 11% of the purchase cost of strong, such decoration materials products .The cost does not exceed the consumer's psychological expectations. .All villages in Shandong Province, a building area of 120 square meters of housing, the construction cost needs about 5 million, if the renovation and purchase complete by middle and low home building materials require at least 3 million, so about building renovation costs .60% of housing costs, it is clearly beyond the psychological expectations of consumers, in which case there is little decoration or even if consumers can only cursory decoration. .State subsidies can not achieve more than 50% of renovation costs, the consumption concept of "building materials to the countryside" must first solve the problem. .</ P> <p> the obvious contradiction between the brand price </ p> <p> Currently, home building materials brands influential in the city, and even many brands of each county in Shandong have established stores, products and services will be extended to .county, but the first-line brand awareness of the brand in the country far from its popularity in the city. .During the work of journalists in Linyi, random interviews found that the building materials market in southern Shandong, from the village of consumers come to buy building materials in addition to that Power Dekor flooring brands and nature, the other flooring brands almost do not know, tiles, .sanitary ware, sanitary ware brand is the brand name can not be said, so first-line brand of home building materials market in order first to occupy the country there are a lot of work to do, in the case of brands beyond the reach of the huge market in rural areas by three line-name brand or military occupation, .this case is difficult to ensure product quality and service. .On the other hand, the first line of home building materials industry, the price of brand products than the price of three-line brand much higher purchasing power in rural areas with limited cases, a prominent contradiction is difficult to solve: high quality, high prices, can not accept .; low-quality, low price, quality and service can not guarantee. .</ P> <p> infrastructure and supporting needs improvement </ p> <p> in Shandong supporting rural infrastructure is weak, it is sanitary ware products in one of the main problems facing the countryside. .According to the survey, most rural villages in Shandong have been through on the water, but the drainage problem is not solved. .Most of domestic wastewater in rural Shandong through artificial ditch, bringing together a pool to each village. .If the popularity of sanitary ware products will force beyond the capacity of drainage systems in rural areas, thus improving the infrastructure facilities in rural areas, especially the drainage network of supporting a "building materials to the countryside," an urgent need to solve the problem, if necessary rural infrastructure .does not solve to force implementation of the "building materials to the countryside" is bound to bring more rural environment pollution. .</ P>.