Call high-end ceramic tiles market in China and foreign brands competing to start new.

<p> data indicate that the current market, there are nearly 3,000 local production of ceramic tile products in the market, which enjoyed a certain well-known ceramic brand more than about 30, whether it is a nationwide competition, or the regional market .competition, whether it is the competitive category of building ceramics, or high schools competing for low-end products, are heating up. .On the current market situation, the low end of the building ceramics show a very saturated state, most companies focused on innovation in this market. .</ P> <p> and as material prosperity, economic prosperity, technological advances, the rich and break items, consumers personal awakening, and cultural needs of the desire of the recovery and expansion, the rise and progress of the design, as well as life .details of care, etc., with higher spending power and consumer demand has generated customer groups, and its growing number of brands of ceramic products, services, design and other aspects of space made more challenging, more high-end requirements .. .According to luxury consumption growth in recent years, and the hot real estate market situation, this group's spending power and the pursuit of very large high-end brands. .</ P> <p> According to the 2009 Bologna, Italy Ceramics Exhibition news, some foreign brands are very optimistic about the Chinese market, ceramic tile, some brands also expressed interest in entering the domestic high-end ceramic tile market. .</ P> <p> high-end market into a hot spot </ p> <p> According to statistics, market structure, the tiles were tested pyramid has always been: the proportion of mid-market 30% to 40%, the low-end market share .more than half, while the high-end market accounts for about 10% of the market. .However, as consumer incomes increase, grade promotion, high-end market trend has been more and more obvious amplification, high-end market is becoming a hot consumer of ceramic tiles, particularly in front-line cities, has reached its high-end market .more than 20%, and was quickly on the rise. .</ P> <p> the present situation, in addition to Italy, Spain and other foreign brands, Oceano, Marco Polo, Dongpeng, the rise of the Mona Lisa and other brands in the domestic market and actively develop high-end products, the impact of high .end of the market. .</ P> <P> <P> <p> Corps of the Chinese ceramics in Europe and America battle </ p> <p> now, Italy, Spain, imported ceramic tile brands, such as: bees, spiders, Ya Su Li, Versace, .Virginia Gardner kept on the high price, high-profit attack the high-end market, but also begin to exert the end of the market. .Moreover, the relatively low-key brand of European and American ceramics are also strategizing, low-key stealth, cultivating small plants in the high-end ceramic tile market. .</ P> <p> ceramics in the current European and American brands, the Italian ceramic tile culture has a long development process, the brand's biggest advantage is the design of ceramic tiles and treatment process, almost all of each product from a certain height .the designer's hands. .Italy's fashion, perfumes, jewelry, etc. are also renowned in the international high-end ceramic tiles market in Italy, Department of Corps also hopes to introduce Italian culture at home in China. .Can be expected that the dispute will end into a more intense phase. .</ P> <p> "original" + "design" into high-end tile core values </ p> <p> high-end ceramic tile, porcelain extravagance that is, by definition, are available in addition to its own bright, .luxury, more performance is also reflected in the main characteristics of their own tile, ceramic tile for a living services emphasize the product essence. .This nature of the required system of philosophy, strategy and technology to be protected, we should have the core values, according to a comprehensive view of the industry, "original", "design" as a core value of high-end ceramic tile has become a consensus .wide range of flow spreading in the industry, "the original, is the luxury porcelain; luxury porcelain, is the elite! ."This classic statement. .</ P> <p> "original" is rich in composition, such as the core concept of the original, the original process, the design of the original, the original paving and other applications. .The design is concerned, is in the tile design of the product itself, texture, color sense, touch and other links, do not follow suit, not kitsch, is not extraordinary, but also reflected in the tiles in space applications, design unique, exclusive, .respect still, reflecting the owner's taste, so that owners and people living in space created by the feel of a luxury porcelain and high quality luxury atmosphere. .</ P> <p> a ceramic top when he said in an interview, "In fact, using the original, too, is a luxury, on behalf of an original identity, status, luxury goods who is not original, which will go to luxury .Plagiarism? .This is a luxury in turn bring the feelings of consumer psychology, I think the idea of corporate management may be different, but one thing is to be common, is to create value for consumers. .In fact the final is to let consumers get the value of the real value of enterprise can be achieved. .Our values must be passed to consumers, so that consumers really enjoy this value to experience, this is our life experience that the luxury porcelain. .Experience is a value delivery process, and ultimately consumers to get this to enjoy, such efforts will achieve business results. ."</ P>.