EU will not back ceramic products have an impact on the domestic mainstream market.

<p> recently, the collective attention of the ceramic industry ceramic EU anti-dumping cases. .Earlier, media reports said that once the case was brought by the ceramic industry will have a tremendous impact. .However, according to newspaper interviews to understand, things go is not the case, consumers concerned about the price of ceramic products will not be generating too much volatility. .</ P> <P> <P> <p> It is understood that China's current sales are still domestic-based ceramics, exports accounted for about 10% of total output, while exports to the EU accounted for only about 1% of total output by .The events are some of the largest multi-branded export-oriented enterprises, so unilaterally recognized the seriousness of the situation is not objective. .Experts said that the industry itself'd been alerted of the incident should be to improve the weak brand building, innovation and R & D power is not strong and other conditions. .Meanwhile, the alert may be triggered in other exporting countries to further trade protection. .In addition, the experts also said that while raw material prices, labor costs and rising production costs caused by pressure to the enterprise, but the judge consolidated the market environment at home and abroad, this year, bucked the market trend of ceramic products, the likelihood of price .large, broad based voice had also gradually disappear. .</ P> <p> ● exports little, products low </ p> <p> does not have an impact on the domestic mainstream market </ p> <p> ceramics for the EU anti-dumping cases, there is .point of view, the case is passed and impede the export pathway, there will be a large number of exports to domestic sales. .By then, the low-cost domestic products may be on the domestic sales of ceramic products a huge impact. .In this regard, the former general manager of Dongpeng Ceramics Co., Ltd., is Rendong Peng Chen Kejian ceramic enterprises adviser, said China's exports mainly low-end ceramic products, product quality and performance products with similar market in the same grade, there is no obvious advantage ., exports most of them are specialized products, such as mosaics, etc. So, even if they will switch to domestic sales, it will not take the traditional domestic market segmentation. .</ P> <p> In addition, the Secretary-General of China Building Sanitary Ceramics Association, said Miao Bin, from the point of view of statistical data in 2009, the ceramic export volume was about 6.8 billion square meters, accounting for about 10% of national output .and product exports to the EU accounted for only 8% of exports, sales of ceramic mainstream market still in China's major export markets are Southeast Asia. .Thus, even by the anti-dumping cases, from the perspective of the whole industry, not a huge shock, but inevitably give some exports to the EU-based OEM companies hit hard. .</ P> <p> ● export of ceramic products to the domestic channel is not perfect </ p> <p> affected by the international financial situation, since last year, has a large number of furniture companies into the domestic market and the market reaction is good, but with .The crisis, if there will be a large number of ceramic enterprises into export-oriented processing of domestic market? .In this regard, Min Chen Jinlin Long, chairman of the headquarters base of ceramic, said today the domestic ceramic industry, consumer awareness of the brand is much higher than the domestic consumption of other industries, each group promotions, sales largest, most stable passenger .must be well-known brand, so long will not be considered separately Min no brand ceramic products sales channels, but also stick to the road of brand development, and this is a ceramic business in China should do. .</ P> <p> In addition, Chen Jinlin also said that many export-oriented processing of ceramic products, low profits, even into the domestic market, has just started selling one-off fire sale will not shake the whole market, but most of these firms also .do not have long-term capacity of the domestic market because of low profits are insufficient to meet their daily expenses channels and after-sales maintenance. .Therefore, the domestic brands still dominated the market for future sales of the leading ceramic. .</ P> <p> ● second half of the ceramic product prices relatively stable </ p> <p> after prices have been the voice of ceramic products. .However, the sales market at home and abroad to determine, Miao Bin, said sales decline in the market at this stage ceramic trend is clear, judging from past experience, adverse economic price that does not appear. .In addition, price increases planned Dongpeng ceramics has been more uncertain. .But this time, Chen Kejian also said that in the second half, Dongpeng product prices will remain relatively stable, not easily raise prices, although the existence of cost pressures, product margins are lower, the relative ratio of home appliance products, the profit advantage of ceramic is also .obvious. .</ P> <p> also understand that the imported ceramic tile brands in the current stage of this market will be to maintain price stability, although affected by the euro exchange rate, but lower prices do not appear to be the case. .Vice Chairman of the Italian ceramic tile high bee victory, said the domestic market, imported ceramic tiles in the sale of the brand is not much, also Gardner, Virginia, bees, spiders, and several other. .Therefore, their price is relatively easy to maintain relatively stable, while the bees have been imported brands of cheap route to go. .So, while a wave of price increases can not keep up the domestic market, but also because of the euro exchange rate issue is not price, brand price stability is the most important. .In addition, the high success that may be in the comingyear, the bees will gradually increase the price of ceramic tiles, the range of about 20%. .</ P> <p> spokesman: China Building Sanitary Ceramics Association, the Secretary-General Miao Bin </ p> <p> Although the EU anti-dumping cases ceramic has no effect on the industry, but individual European countries as the main .impact of the export target is still very large enterprises. .Moreover, other companies are in the export business vigilant and guard against other exporting countries may lead to the protection of trade with China, after all, China's export market in Southeast Asia accounted for about 80%. .More importantly, the whole industry should be thinking, this sort of a small bad things turn into a good way to product innovation and energy savings. .Can be said that the Chinese ceramic products in the world, there is no brand, can only follow the established rules of the game to others. .This was mainly due to the road of brand innovation, design standards, research and development technology and distribution channels are not perfect. .Some ceramic enterprises should understand that to give up the brand, give up the design, only OEM, low-price competition to earn a meager profit is very fragile. .In addition, with the development of ceramic industry, we should be aware that ceramic products as a source of energy, have a negative impact on the environment. .Therefore, we should control the volume of exports, while enterprises should also be added in the product development process of social responsibility, and promote industrial upgrading, the production cost and better resource-saving products, to avoid disorderly competition low, concentrated research and development, so many countries .trade protection policy would effectively be broken, and consumers will pay up to this. .</ P> <p> domestic ceramic brand is not enough hard </ p> <p> Speaker: Min Chen Jinlin Long, chairman of the headquarters base ceramic</ p> <p> the face of foreign trade barriers, whether or domestic market .development, China is not enough hard ceramic brand, the more we do not develop the brand, your voice in the industry the more weak, to lose the initiative in pricing, products can only drive down margins, which is for the development of enterprises .very negative for the entire industry is not a good thing. .So, take the brand line, do have their own brand of unique products and services are all ceramic companies should work. .If the future really have a say in the international ceramic enterprises in China, then this inequality would be less trade as much. .</ P> <p> brands to help businesses solve most of the crisis </ p> <p> spokesman: The original Dongpeng Ceramics Co., Ltd. General Manager, Corporate Advisory ceramics are Rendong Peng Chen Kejian </ p> <p> Dongpeng .ceramics exports account for about 15% of the total output, exports to the EU and even less, while the domestic market is our main sales channel, consumer products, trust Dongpeng sliding scale year by year. .Therefore, anti-dumping cases will not have a huge impact Dongpeng products. .At the same time, we are confident that the the respondent will be successful. .In addition, many foreign trade barriers are set up by the low prices for our products, but exports of products Dongpeng has a very high-end, technology and design in the world advanced level, and the more unique, brand of excellent products, by .extent of this impact is smaller. .</ P> <p> the poor quality of domestic products </ p> <p> technology needs further </ p> <p> spokesman: Vice tiles high Apis mellifera victory </ p> <p> restrictions on Chinese foreign .ceramic products exported mainly to set environmental, technical and other obstacles. .Therefore, domestic enterprises should also realize that from here, the production technology, research and development technology, design technology to the parallel development. .Currently, in the country, has a few big brands in the technology has made considerable progress, with other companies opened the grade, is a good thing for them, but most of the country for more other ceramic enterprises, should .bad situation in the market time to consider increasing funding in this area, and increase cost-effective and added value. .</ P>.