Miao Bin Ceramic Society: energy saving, ceramic tile, "thinning" is a general trend.

<p> Background: China's domestic market is gradually becoming standardized, mature stage, the domestic industry is involved in broad industry sectors, covering a lot of products, information is very fragmented and opaque, to a certain extent, caused by the industry blind .investment, mindless consumption., low brand recognition, brand concentration is not high situation, the overall competition at a low level of price competition stage.. In view of this, found room the most representative global organization of joint regional sales channels each year, ."China's domestic consumer trends research.". Research since the first time since 2008, has always insisted a micro home market consumption situation of quantitative, comprehensive, timely, quantitative and objectively reflect the situation of the Chinese domestic market and changes in trajectory ., grasp the latest trends in household consumption and direction to better. guide the rational consumption, highlighting the best brand impact.. </ P> <p> 2009 annual "China's domestic consumption trends," more than ten key areas .of the country in-depth research by the National Association of mainstream theory and provide guidance and store data support, access to 24,394 copies of the purchase decoration owners. The survey feedback, 1626 valid questionnaires industry, more than 100 mainstream media attention and reported the .incident continued.. "China's domestic consumer trends of 2009," more than ten cities in the country a grand release, the Chinese people in the industry and consumers at home the same recognition and attention.. </ P> < .p> "2010 Trend of China's domestic consumption," the country has once again started to continue the 09 year professional, rigorous and accurate based on the research, expanding the field, adding an investigation channels, refined. evaluation, new product innovation .and professional research.. Trends in China's domestic consumption in 2010 will be at a higher level study, the overall system to better throughout the industry, the real development of China's domestic industry benchmark!. </ P> <p> Guests: .Secretary-General of China Building Sanitary Ceramics Association, Miao Bin </ p> <p> Time: 2010 8 月 10 日 10:30 </ p> <p> Reporter: Pang Xiaoyu </ p>. .<p align="center"> </ p> <center> Secretary-General of China Building Sanitary Ceramics Association, Miao Bin </ center> <p> The following is the interview Record>> .;> </ p> <p> New Products. development, new marketing model emerging </ p> <p>】 【found room home network since the second half of 2009, especially in the first half of this .year, in your opinion, ceramic industry, which shows characteristics of the consumer market?. </ P> <p> 【Miao Bin area, according to consumption, income levels, cultural traditions, consumer groups, the age of the consumer .market were different.. This stratification may be different groups has been the characteristics of the consumer market.. From developed areas to developed areas, different regions of the consumer product requirements are different.. Ceramic enterprises, more innovation focused on the innovation of color .surface decoration.. On the industry, the new product is the lifeblood of business.. </ P> <P> <P> <p> 【found room home network market, according to these changes this year, ceramic ., ceramic enterprises whether you believe in the product, marketing, promotion and made some adjustments?. What is your marketing case won attention?. </ P> <p>】 【Miao Bin, now comes to marketing innovation, we are .raised, especially in the increasingly competitive conditions.. Our industry's sales model, in fact, competition between dealers, companies are only responsible for basic production, competitive pressures are charge to the dealer.. Therefore, promotional discounts, engage in activities are commonplace in .the past once or twice a year engaged in the promotion, many dealers are "large-scale marketing season, the off-season in the not lonely.". Promotion, it also began giving more value-added services.. But consumers .should understand that these services are not all roses.. </ P> <p> marketing strategy based on the general business, distributors and agents is a certain amount, and get the appropriate amount, will receive rebate.. From this year ., the race for market share and sales, dealers do all kinds of promotional activities varied: celebrity endorsements, president of signings, live performances ... they can think of ways have been adopted.. And taking into account the possible consumers of visual fatigue .and fatigued, over a period of time each will make the appropriate changes.. </ P> <p> ceramic industry is a sunrise industry </ p> <p> However, shuffling through the process of business at any .time </ p> <p>】 【found room home network so based on your observations, ceramics brand. how consciousness?. Ceramics into the brand-building stage yet?. </ P> <p>】 【 .Miao Bin, all these years, everyone is getting higher and higher brand awareness.. Experienced the baptism of the economic crisis, we have realized, and there is no brand brand companies and enterprises, through the financial crisis is not the same feeling.. .From the enterprises, the costs summoned up the courage, the price differences show the different profit.. High prices, high profits, companies have the ability to carry out the necessary innovation to maintain normal expenditure, maintenance of the expanded reproduction.. < ./ P> <p> brand companies do in different ways, the most common way is advertising.. In various places, various media, including television, advertising materials, the most decorated ceramic, side reflecting intense competition in this industry.. Currently .we have over 1,000 companies in the industry, thousands of brands, with the traditional cars, televisions and other industries compared to the brand concentration is very low, any brand accounted for a market share of no more than 1%, we are still in. .the transition from immature to mature stage.. </ P> <p>】 【found room home network Here, we also want to ask you to talk about the current industry environment in the "shuffle.". Some companies .believe that the industry's "shuffle" needs external intervention; you believe that the current international anti-dumping and domestic real estate New Deal regulation, can not be regarded as external factors promoting the evolution of the ceramic industry it?. </ P> .; <p>】 【Miao Bin Ten years ago, we gave the industry made a long-term forecasts.. First, the ceramic industry is basically a hundred percent of the commercial capital competitive industry, the state capital has been make way. .. We are in relatively fair competition environment.. Second, China is still in the early stage of urbanization.. By the urbanization process in China, the average rate of 1% per year, for China to achieve the level of moderately developed countries, .but also two to three years.. </ P> <p> our industry and real estate are closely related.. As long as the construction of medium and small cities still continue, the process of urbanization in China is still advancing, .more than a billion Chinese have improved the housing needs of the market means that the ceramic industry.. But three decades, companies have been washed several shuffle allocated.. As I always say: no bad sectors, only bad business.. </ .P> <p> well-known ceramics enterprises in the past, many have been drained.. As long as the industry continues to progress, it means that enterprises are in the shuffle.. Every age has dominate the enterprise, but are soon .out of the market, "you Changba me play," even if no crisis must change.. Private enterprises, the average life expectancy is 10 years, very few companies able to adapt to the changes in the market process.. Of course ., the successful, will make a "hundred years old.". Run enterprises must have a long term vision and plan, must be walking on thin ice, long-term adherence.. But the present situation can do much.. < .; / P> <p> consumers increasingly rational </ p> <p> energy-saving environmental protection is a major direction of development </ p> <p>】 【found room home network from both businesses and .consumers look for, you. think that the future will show how the ceramic market development trend?. </ P> <p>】 【Miao Bin, first of all, the different needs of different consumers, but from society as a .whole, consumers are becoming more mature, more rational.. Consumer product requirements will be increasingly high, not entirely price-driven, and begin to focus on quality.. For businesses, must adapt to market changes, companies will increasingly focus on consumer demand ... This means that the production of extensive business, or enhance, or be eliminated.. Country's industrial policies may have led to the role of business: energy conservation, environmental protection, enterprises and consumers will be a convergence in the ceramic market will be .rational and healthy development.. </ P> <p> tile "thinning" is the focus of the work </ p> <p> consumer trends research should be a true reflection of market conditions </ p> .; <p>】 【found room home network in order to promote the development of the industry., What do we do this association?. </ P> <p>】 【Miao Bin, from the Association, this year .the most important jobs is to start the ceramic tiles "thinning.". Tile thinning will be more to conserve resources and reduce the weight of the wall, more economical.. Assuming 10% thinning of the next tile, which means the industry .can save 500 million tons of coal, 2000 tons of raw materials, the total savings to buy billions of yuan, also not counting the tens of millions of logistics costs.. This energy saving to the state, enterprises, consumers will benefit.. < .; / P> <p>】 【found room home network so you think ceramic tile industry ready?. </ P> <p>】 【Miao Bin, which is why it is necessary to take the lead by the Association .to do this because it is not only a business can not do it, or even 10 companies can not do, must be organized by the Association to the power of enterprise., the power of scientific research units, standardized intervention.. </ .P> <p>】 【Miao Bin, if it is real and objective investigation report, many people will be very interested.. I want you to be truthful, objective, accurate, and can reflect the real market situation.. If so ., is a very significant thing.. </ P> <p>】 【found room home network Thank you again for taking the time to accept this interview, thank you.. </ P> <p> < ./ p>..