Marco Lin Jinhua: Shenzhen market trend is clearly polarized ceramic tile consumption.

≪p> 2010 7 months, found room to start the year again, home networks, " ' Trend of China s domestic consumption, " Analysis of Chinese domestic consumer market characteristics, household consumption trends and forecast trends to guide rational consumption, the system will be better .fully throughout the entire industry, the real development of China s domestic industry benchmark '! .August 12, Soufun home network of reporters, general manager the Marco Polo Shenzhen Lin Jinhua tile dealers an interview. .</ P> <P> <P> <p align="center"> home market is very popular in Shenzhen Marco Polo 1395 series to turn </ p> <p> respondents guests: Marco Polo Shenzhen dealers, general manager of tile .Lin Jinhua </ p> <p> Interview Time: August 12, 2010 </ p> <p> interview with reporters: Shenzhen Shen Lan found room home network </ p> <p> Record the following for the interview>> .</ p> <p>】 【SouFun: Forest General Hello! .From the mid-09, especially since the first half of 2010, subject to policy changes, cost prices and other effects, you think home market in consumer behavior, consumer psychology, consumption patterns, etc. What changes occur? .What did Marco Polo this marketing strategy and tactical adjustments? .</ P> <p>】 【Lin Jinhua: As far as we observe the situation, a lot of foreign population in Shenzhen, rigid demand is very strong, although there are policies, cost and other external factors, but we bought a house with high prices .I also hope some better after dress, and more emphasis on personalized decoration, so home building materials market is somewhat similar with the clothing, polarization is more obvious, high-end products popular, low-end products also have the market positioning will be more in the end .difficult to survive. .Marco Polo is the first year, so the factory has increased investment in R & D center, make the product more fashion; the second is to strengthen quality control and improving; third is a large museum and renovation and upgrading, to bring services and experience with the situation .cultural enhancement. .</ P> <p>】 【SouFun: According to the first half of this year, showing features of the home market consumption, home consumption market in the second half you predict what will be a trend? .</ P> <p>】 【Lin Jinhua: demand is still hard to buy a house, although May to domestic trading volume is very small now, but is likely to end after watching the National Day of the situation, the climax of a rebound of the purchase of .the first half of the second half of 2011, the home market is good news. .To the long term, I think the next 20 years, the prospects for the industry are very optimistic. .</ P> <p>】 【SouFun: The materials and colors on the tile you think the second half of the main features of consumer products which may be? .</ P> <p>】 【Lin Jinhua: specific color can not say, but I think a general direction is positive. .I once read a fashion magazine, such a statement, the Paris models a skirt an inch short, prove that the economic situation improved. .Steady development in the social and economic environment of rising steadily, people will be more open attitude, reflected in the color will be more on fashion, publicity, personality, reflected in the consumption, we will be more willing to spend. .</ P> <p>】 【SouFun: I am sure you will like Marco Polo exchange dealers in other cities have not found the spending habits of consumers in Shenzhen, the preferred models in series, and other urban consumers .a difference? .</ P> <p>】 【Lin Jinhua: Shenzhen has a special geographical location, away from the Hong Kong close, relatively avant-garde thinking in the nation's location on the stylish, personalized new products, new things is very easy to accept, .Our high-end new products, such as 1295, the latest series of tiles sold in Shenzhen, was faster than in other cities. .However, Shenzhen is a lot of people started doing business, very smart, but also by the Hong Kong and Europe experiencing the greatest impact on consumption, the brand very seriously, likes to shop around, ask first after-sales service, reputation, etc., and then .before deciding to buy. .Simply put, and Beijing, Shanghai and other cities, many consumers still have some impulsive compared to consumers in Shenzhen will be very carefully before buying compare and choose, once identified, it is willing to spend. .</ P> <p> 【SouFun】: Marco Polo, the number of stores in Shenzhen? .Districts in which area? .</ P> <p> 【Lin Jinhua】: So far a total of 10, Lo 2, Fukuda 2, Nanshan 1, 2, Longgang, Bao'an 3, in the second half will be in Nanshan, Longgang, Bao'an District .each increase of one shop. .This year, we plan, firstly, to increase distribution points, the second is overstating the headquarters of the grade. .Gossip is in the image of four stores, an area of 1,000 square meters, two years ago we were the first brand to do one of the museum and the tiles, the ratio of 1:1, to show real form, with elevator, lobby, living room ., restaurants, and other study was considered to lead the industry trend, but as done earlier, and now, looking back, that should be upgraded, so much effort into this, all the renovated museum, the 6-star .line. .We want consumers to come here just to see brick, or look at industry trends, like fashion shows the world the same. .</ P> <p>】 【SouFun: In addition to the image store, other stores have similar situations experienced planning? .</ P> <p>】 【Lin Jinhua: there, each shop is set up a model, not like the traditional ceramic tile stores that put out only the brick on the line, but made more than a model, so that .Consumers can see the effect, you can completely copy back to my own home. .</ P> <p>】 【SouFun: from the store's layout view, Marco Polo, the main increases coming in the traditional "customs" regional marketing efforts, for the differences in the consumption characteristics of the two regions, are you .customs, the customs market products outside the set of system configuration, what is the difference? .</ P> <p>】 【Lin Jinhua: Off the marketing mainly for designers and customs for the end customer, so the choice of product sets of lines must be different. .For designers, Luohu, Futian shop showcases the most fashion, the latest products, leading the trend; for Bao'an and Longgang the end consumer, our Lord and push more practical products. .</ P> <p>】 【SouFun: early July, "withdrawal off" the news release, we interviewed a lot of furniture, building materials industry representatives, said that they generally do not change on the home industry is very .influence your opinion? .</ P> <p>】 【Lin Jinhua: all this is not very attention, partly because a few years ago after another once the news came off withdrawal, what is not news, many of whom are relatively indifferent; other ., customs of the transport, health, education, law and order, and so did not keep up with the matching, it is difficult in the short term the purchase of large quantities of lead and fitting rigid demand, at least within three to five years and the Luohu, Futian, Nanshan, the gap is still very .large, domestic industry will not arise because of relatively rapid withdrawal of the relevant and significant changes. .</ P> <p>】 【SouFun: Last question, 2009, found room home network in 10 cities in consumer trends research, made a good response. .Once again this year to start the survey, to see how your comment? .Have any comments and suggestions? .</ P> <p>】 【Lin Jinhua: This is a very good thing. .Such findings can provide a reference for manufacturers and distributors can also guide consumersto let them know what products you buy better. .Hope that this year's consumer trends survey SouFun also be a success. .</ P>.