Bode Zhang Min: Matthew ceramics rational consumption continues to expand into the mainstream.

<p> Background: China's domestic market is gradually becoming standardized, mature stage, the domestic industry is involved in broad industry sectors, covering a lot of products, information is very fragmented and opaque, to a certain extent, caused by the industry blind investment, mindless consumption ., low brand recognition, brand concentration is not high situation, the overall competition at a low level of price competition stage. .In view of this, found room the most representative global organization of joint regional sales channels each year, "China's domestic consumer trends research." .Research since the first time since 2008, has always insisted a micro home market consumption situation of quantitative, comprehensive, timely, quantitative and objectively reflect the situation of the Chinese domestic market and changes in trajectory, grasp the latest trends in household consumption and direction to better .guide the rational consumption, highlighting the best brand impact. .</ P> <P> <P> <p> 2009 annual "China's domestic consumption trends," more than ten key areas of the country in-depth research by the National Association of mainstream theory and stores to provide guidance and data support, obtained .24,394 copies of the survey feedback buyers decoration owners, 1626 valid questionnaires industry, more than 100 mainstream media attention and reported the incident continued. ."China's domestic consumer trends of 2009," more than ten cities in the country a grand release, the Chinese people in the industry and consumers at home the same recognition and attention. .</ P> <p> "2010 Trend of China's domestic consumption," the country has once again started to continue the 09 year professional, rigorous and accurate based on the research, expanding the field, adding an investigation channels, refined .evaluation, new product innovation and professional research. .Trends in China s domestic consumption ' in 2010 will be at a higher level study, the overall system to better throughout the industry, the real development of China s domestic industry benchmark '!. </P > <p> guests: Guangdong Border Seiko Zhang Min, general manager of Beijing Building Materials </p > <p> Time: 8/17/2010 9: 30 p > </<p> Reporter: Pang Xiaoyu > < </.p p align = center > < " "/p > < p align = center " " > Seiko Guangdong Border Zhang Min, general manager of Beijing Building Materials </p > <p> ceramic industry as a whole is in good shape is a short-term behavior of the New Deal. </p > <p> home network 】 【 found room Zhang, Hello, I am glad to interview you. .Since 2010, real estate, the introduction of the New Deal to the household sector also continued to fluctuate, please talk about Bode ceramic experience in this area please? .</ P> <p> Zhang Min】 【New Deal on the ceramic industry of real estate is certainly there, and we clearly felt. .But Bode ceramic is concerned, we really began in the Beijing market development effort began last year, is still in the growth stage, sales growth compared to last year doubled. .Currently for us, not obvious. .</ P> <p> to my understanding of the industry, at present take the amount of engineering ceramics industry has declined, retail sales are falling. .First, the real estate business investment contract, leading to reduction of the amount of construction ceramics; in the retail sector, the current sentiment of consumers waiting to see strong, but also more affected. .I think the impact is short-term, long-term perspective, the real estate current market demand is still great: without a house to buy a house, a house would also like to want to change the house, the Chinese people "home" of the persistent .is no other country can compare. .</ P> <p> I think the impact of the policy is temporary, house prices in the future will be compressed to a reasonable stage. .When this period of time, developers are confident the market after the re-will continue to increase investment in real estate development. .Control period is over, the outbreak period will appear. .Rationalization of prices, consumers will no longer wait psychological and retail growth will resume. .I expect to continue to wait and see the end of may next year will gradually go up consumer demand. .</ P> <p> present, the ceramic industry, the overall trend is still good, the sales are fine. .Although first-tier cities has declined, but sales of four-tier cities and rural market prospects, diminishing supply, ceramic industry did not show a clear declining trend. .Housing renovation, we first called "decoration" and later called "decoration", and now advocates the design - I think China really began to design from the past two years, the future of the space is very large. .To infer from this theory, then, the real estate market is still very large. .</ P> <p> consumers increasingly strong consumer demand in mature individual </ p> <p> 【found room home network, according to some of you just said, obvious changes in the market and consumers wait and see attitude, our Border tiles .This is done in one year what happened? .</ P> <p>】 【Zhang Min of China's consumers are increasingly sophisticated and increasingly demanding. .This upgrade has a relationship with the economy on the one hand, on the other hand with the Chinese consumers upgrading the quality of the overall culture. .Now the pursuit of individual consumers, especially the high-end customers, their demand for personalized products is very strong. .</ P> <p> in product development, this one, we will never walk in front of the industry, to guide the industry, rather than go along with the industry. .For example, our "Seiko jade," can be said that 80% of the product is the world's first, other stores are not visible. .So this piece of our product development, according to positioning the brand to meet the needs of the market demand for high-end, great emphasis on product design. .</ P> <p> in product development, our biggest feature is complete and perfect, through the design to advocate a way of life. .We also have a part in the mid-range products, this branch to meet the individual needs of the market. .This is a new promotional product, our approach is also not the same with other companies, is "pushing a space" to you, rather than simply selling products. .It should be said, our showroom in the industry which is the most luxurious, matching the most perfect, no exhibition can do this level. .</ P> <p> 【found room home network you just said, according to new changes in these markets and your observations on the market, whether the ceramic industry made some new adjustments? .</ P> <p> Zhang Min】 【ceramic enterprises now, I think that in two aspects. .As part of our big brands of this type Bode, take the high road, focusing on marketing, has been working to lead the industry and training needs of the consumer market. .The second level of the market is to follow this part of the - anyway, I also voted not afford research and development costs, marketing culture, branding it a vote and I can not afford to, you go to promote, cultivate the market, then I'm on the market .follow, you which products are selling well, I just like what a product, I have a price advantage. .</ P> <p> In my opinion, a mature market, will always be some mature brands covered. .In some European countries, the mass consumer acceptance of the few brands, the amount is very large share of the market. .Of course, now the industry is still the ceramic industry consolidation phase until at least one brand, market share to 5%, 10% of the time, will slowly specification. .In particular, ceramic tile, which is resistant to consumption goods, or a low degree of product focus, so it still has a long distance this process. .But we already have these brands among the industry, such as we have this kind of brand, I think fast. .</ P> <p> Matthew gradually expanded in the second half will be even more intense competition </ p> <p> 【found room home network consumer trends, according to your view, you think what the second half of the ceramic industry there will be new .trend, there will be what new consumer demands and trends in it? .</ P> <p> Zhang Min】 【second half of this market to have changed much unrealistic, but the competition should be a little more intense. .Now on the Beijing market is concerned, speaking from the manufacturers, but also to operate to the two extremes: big brand bigger and bigger, because the brand of the radiation, influence, and acceptance of higher and higher, it's the amount of .will gradually increase. .In addition, this part of the low prices also have a market. .Now in Beijing, many people bought a house in the suburbs, I think these are the real needs of living is still relatively more. .That some consumers do not pay attention to brand, but also care about price. .Is often the middle of this, they want to brand not want to brand, price flattening when the brand is accepted subject to a certain degree of time constraints, such businesses are more uncomfortable. .</ P> <p> home network】 【found room in the second half of the day they would be more sad? .</ P> <p>】 【Miss Cheung would be more difficult. .Because the big brand their own strength, the ability to resist the market risk is very mature, but the "flattening" of small businesses, an inattentive to vulnerable capital chain, is difficult. .I think the second half of the consumption trend will not be much change, individual needs with the needs of low-pricedvolume will increase, the middle volume of retail prices and supply will be affected to some extent, a project that may be retracted. .Now there are some real estate properties for sale in the stall for time, causing us to have to slow the speed of the upstream supply companies. .</ P> <p>】 【found room home network will then Border tile business models to develop something new to deal with the situation in the second half of it? .</ P> <p> Zhang Min】 【scope of our products will be widened. .Seiko jade business in high-end market demand will increase efforts to train. .We will launch by the high-end customers, the terminal stores the display to high-end products that come out, causing the consumer's attention. .This high-end products, consumers only know how to look, how the real application, or to go through the designer's design - the design and guide the trend, we expect to increase the channel designer training, there will be a great step forward in the second half .. .</ P> <p> mid-range products in this section, we will increase the cooperation with the home improvement company. .We now propose a concept called "integrated marketing", integrating all channels, integrating all the resources, the costs to a minimum. .</ P> <p> with home improvement companies, we can combine a promotion, to reduce some of the costs among the operating areas, low-profit, take the amount. .The same is true of the home improvement company, ceramic tile prices down, the market demand can be cultivated. .The integration of resources, we can combine to cultivate the market, the joint community to engage in promotion, now do that together, it is like to spend a dollar two dollars things done. .As a result, the sales will enter into a more healthy level. .Another group, online shopping sales of this piece is what we should focus on the development of the second half of this year. .Because now that online shopping sales group, and now this new generation, these young people more time online, the other one is the low cost network marketing, the second faster dissemination of information, dissemination of information quickly with the help of our brand is also .large. .We will come specifically to do this part of the product channels. .</ P> <p> Network】 【found room home out of this part of the product specifically what kind of products? .</ P> <p> Zhang Min】 【this part of the consumer groups are young, they like a little active, bright colors a little, young product. .Customers of consumer groups are freeloaders, we will take advantage of the product price to do this channel. .Mid-range in the second half of personalized products, including group net purchase this piece, we will do something. .</ P> <p>】 【found room feels like home networks are very close to the consumer initiatives. .</ P> <p>】 【Zhang Min must now be to study the consumption of a trend. .Can not always play here in their own banner, waving the flag, play a leading role can not, must go to meet consumer demand. .In fact, this year there is a kind of ceramic industry, particularly fast development of enterprises. .They totally rely on the market to follow the strategy. .Now this market, I think that has entered into a very healthy state. .</ P> <p> household consumption trends of promoting progress </ p> <p>】 【found room home network I am grateful to the total. .We would also like to ask you to say something, you feel that a systematic and scientific study household consumption, in terms of our business, will have real help? .From the perspective of our business if you want us to study this trend in household consumption, will give you more meaningful aspects of the content of what? .</ P> <p> Zhang Min】 【I think you do this thing is very good. .China with the international market, Chinese enterprises with the largest difference between international companies is their lack of market research, lack of investigation, the lack of analysis. .Many companies now or in the "forehead shot" status, lack of awareness of market research. .So you do this, I very much appreciated. .Especially in the ceramic industry, few companies do surveys to find out consumer needs and market trends. .I think you come to serve as a catalyst in terms of the industry is also an inspiration. .Because now more competitive, have to study consumer psychology, consumer psychology, consumer trends, we must do survey. .As a result, enterprises will be more healthy. .I think this job, you will do very meaningful, but also very supportive. .</ P> <p>】 【found room home network as a third party we would also like some of the industry's most real data and statistics, and the first feedback to our partners to help the industry to more healthy growth. .</ P> <p> Zhang Min】 【Do you have the media advantage in the online survey can be done through this. .If possible, you can set up such a business research company, to serve the entire industry, I think just the ceramic industry. .Now speaking, China has done very few companies that market research, but also a lot of companies do not thoroughly investigated, but also an investigation of this or is doing business, not his own profession, he did not. .</ P> <p>】 【found room home network Thank you for your highly appreciated, Thank you again for accepting our interview! .</ P>.