Face behind the ceramic industry of anti-dumping reflection: "Do or cheap land".

While the EU and other export markets <p> against Chinese exports of ceramic tiles set off the wave of anti-dumping, the domestic ceramics industry is also reflection. ."Now the good companies are not made or cheap land. ."China Building Sanitary Ceramics Association, vice president recently said Miao Bin. .To this end, said Miao Bin, the association will propose the elimination of export subsidies, state restrictions by cheap exports. .</ P> <P> <P> <p> the background of this reflection is that prices of domestic exports of ceramic products is very low, only about the product in Italy 1 / 3. .In this case, the EU unemployment rate in the ceramic industry as much as 30%, 40% of the production line shutdown, anti-dumping case so they followed. .</ P> <p> constraints facing anti-dumping and export trends, exports accounting for 75% of the tiles in Foshan ceramics industry, "Eight Immortals, recount." .Enhance the brand through the power of joint ventures and the development of plate and other new products, more high-end image to win new markets and become a trend. .</ P> <p> "price too low" </ p> <p> 7 23, the European Commission published a sample of EU anti-dumping tile views. .7 companies in China is a sample survey in 37 days, they should respond, and submit the relevant questionnaire survey and a market economy. .Face spot checks, these companies must prove itself with market economy status, and proof of financial data through strong exports to the EU's tile products do not have dumping. .</ P> <p> previous 18 June, the EU anti-dumping on China formally opened tile. .The EU is China's third largest exporter of ceramic tiles, the anti-dumping involved glazed and unglazed ceramic tile, mosaic and other products, the amount of more than 300 million U.S. dollars, the companies involved famous ceramic enterprises covering almost, most of them Foshan ceramic enterprises .. .</ P> <p> This is the first time the EU exports to China tile anti-dumping investigation, also known as Chinese ceramics, "in the history of the largest anti-dumping investigations." .The first five months of this year, China's ceramic tile exports reached 309 million square meters, an increase of 35.13%, amounting to 1.3 billion, an increase of 35%. .Among them, the sanitary ceramics export 20 million, an increase of 14.9%, the amount of increase of 9.3%. .</ P> <p> "more than the amount of growth, means the price down. ."Said Miao Bin. .In fact, China's export prices of ceramic tiles has been quite low. .In the EU market, China's export prices of ceramic tiles in Italy less than 1 / 3 the price of raw materials is not enough to buy Italian counterparts. .</ P> <p> In this case, the European Ceramic Society's information display to inform the Chinese side, the EU unemployment rate in the ceramic industry for more than 30%, 40% of the production line shutdown. .Last year, in Italy, Foshan, China Ceramic Industrial Association, Office blue guards, have witnessed the local ceramic industry workers took to the streets to protest against the government. .</ P> <p> Although not directly point the finger of blame to protest Chinese products, but he had felt a storm was coming. ."Our (product) price is too low! ."He said. .</ P> <p> Miao Bin, then seriously said, "(our) internal to seriously reflect on why the export price be so low? ."He believes that China's ceramic industry has been able to price competition, in addition to a good mechanism and the hard-working Chinese people, the low cost but also from the relatively low taxes, relatively low investment in environmental protection, employee benefits lower .treatment, in addition to a variety of subsidies by the government. .</ P> <p> this end, China Building Sanitary Ceramics Association, the Ministry of Commerce and the National Development and Reform Commission will propose the elimination of export subsidies. ."Now the good companies are not made or cheap land. ."He said. .In fact, in Indonesia and other countries, exports of ceramic material that had been prohibited. .</ P> <p> in this trend, Bin Miao recommended ceramics export enterprises, we must enhance the value-added products, and make a brand of products. .</ P> <p> recount </ p> <p> in tile exports accounted for 75% of the country, Foshan, ceramic enterprises have been taking the lead again. .</ P> <p> 7 28, Xing-hui Guangdong Ceramic Mohawk Industries Group and the United States held joint venture signing ceremony. .The two sides did not disclose the proportion of total shares after the joint venture and the specific amount, Xing-hui, a senior company disclosed accounting "close to half and half." .</ P> <p> Hing Fai products accounted for the export ratio of about 8:2, which the European Union, Italy, Germany and Spain are Xing Hui company's main export market. .In addition to actively respond to anti-dumping, the Xing-hui also tried to open with the American company had been difficult to enter the U.S. market. .</ P> <p> "very, very difficult! ."Blue guards with the words to describe the Chinese ceramic tile products into the U.S. market more difficult. .There are two reasons: Americans heavy security, the certification of ceramic tile products are many and complex and difficult to adapt to Chinese enterprises; also a strong sense of American brands, Chinese products has always been more at the low end. .</ P> <p> and Hing-fai Similarly, the Mohawk about 85% of worldwide sales in the United States, 15% in the international market. .Last year, the Mohawk 5.5 billion in annual sales, profit 6.6 billion. .</ P> <p> executives said the Hing-fai, a joint venture with the Mohawk, the Xing-hui and the Mohawk brand, or will follow, may also develop a new brand into new markets. .</ P> <p> Mohawk Industries USA, said President Chris Wellborn, Xing-hui and the United States through the cooperation of Mohawk, we believe that Hing-fai will quickly become the leading ceramic companies in the U.S. and other markets will .by leaps and bounds. .As the world's largest supplier of commercial flooring, Mohawk in the United States has a huge marketing network. .</ P> <p> blue guards that the ceramic enterprises with joint ventures in China into the international market will be more and more power at the same time enhance the brand, it can also avoid the increasingly frequent anti-dumping risks. .</ P> <p> Earlier this year, another ceramic Foshan KITO Ceramics also Mexico's largest enterprise shares co-ICC Group, based in Foshan, established a global sales center, which sell their products to South America. .</ P> <p> difference is that with the help of external forces, but also by its own ceramic enterprises explore the potential development of new industries like sheet to enhance brand and product prices. .</ P> <p> Foshan ceramic enterprises BOBO Mona Lisa and developed the ceramic plate, the thickness is only less than traditional ceramic tile 1 / 3, the hardness still 30% stronger. .At the same time, a series of cost reduction in the 2 / 3 of cases, the price of ceramic tiles from the traditional 600-700 yuan / square meter raised to 1,500 yuan / square meter. .</ P> <p> More importantly, thin tiles adapted to the situation of energy conservation needs. .Miao Bin said that this year the association is an important issue facing the tile thinning, and next year will be revised industry standards, to promote energy conservation within the industry. .</ P> <p> foreign markets in the face of anti-dumping and domestic energy saving and emission reduction under the dual pressure, enhance brand value and thinning become inevitable. .Do not fire sale territory advocated openly reminded Miao Bin, ceramics enterprises, must "for the sake of the industry and the state." .</ P>.