On a clear positioning can reduce the conflicts the role of the Ministry of ceramic enterprise market.

<p> In general, the ceramic enterprises in the marketing department is responsible for strategic planning, carrying out inspections, while the sales department is responsible for program implementation, feedback, both of which should be a perfect combination, but in practice it is often because the marketing department positioning .is not clear, the lack of communication and information marketing and sales lead generated by a series of management conflicts. .This issue, we run into a new interview with the Guangdong Ceramics Co., Ltd. Marketing Manager Yuwen Wei, marketing positioning and coordination to publish his views. .Yuwen Wei in the ceramic business for twelve years experience in sales, in 2008, was transferred to the newly formed marketing company as a marketing manager, marketing and sales for all the work is very familiar. .</ P> <P> <P> <p> flexible marketing "positioning" </ p> <p> It is understood that the present ceramic enterprise marketing management structure in the positioning of the three basic points, a .species is the market is part of the sales department, only to become a logistics service department sales, is responsible to do book design graphic promotional items, stores, etc.; the second is parallel with the sales department involved in developing a major marketing strategy, a sales department .think tanks; third higher than the sales of the sector, the marketing department of the parent unit, guidance and supervision departments. .</ P> <p> Yuwen Wei explained that currently the new marketing department run into a ceramic structure to position the company more flexible management of both logistics support for the sales department to do the work, but also the sales department of the think tanks, and sometimes also oversees the sales .department. ."The album is also the company responsible for the marketing department, before we outsource such work to other companies responsible for their products but do not know, do things out is not satisfactory," Yuwen Wei said, "So as a marketing .sales logistics services to the Department of the quasi-level is the most basic work. ."</ P> <p> the marketing job is to help other sales advice. .Run a pair of new marketing and sales management is to operate independently: the general manager of the following sub-brand marketing manager, marketing with them balance. ."If you engage in sales activities of each brand or brand training, marketing must be involved, we can say that as a marketing tool for sales and dealer development program. ."Yuwen Wei said," one-third of planning, seven execution, marketing planning is not the best implementation of sales, it would mean useless, sales and marketing that need to work closely with the Department. ."</ P> <p> Although the balance between marketing and sales, but also the marketing department oversight responsibilities sales, marketing, monthly meetings with the assistant director of marketing communication, if the process of selling some irregularities, the market .their ministries to monitor and penalties, including overseeing the implementation of the company so work with or without advertising. .</ P> <p> run into the new department is independent of market balance in the sales department, marketing department with the development of enterprises is also gradually develop and grow, "but I think the corporate sector did not meet too much not to make too bloated, so as to avoid operation .not flexible. .Marketing is as small businesses expand with the next lot of work to be done by the marketing department. ."Yuwen Wei said. .</ P> <p> communication to win </ p> <p> marketing and sales as long with two different heads of the "machine", Marketing and Sales in value orientation, Thinking Perspective ., work and so there are significant differences. .</ P> <p> "Some people say that sales are ground forces, the air forces of marketing, and sometimes will see something in the air farther, but it may be unrealistic, marketing plans is not suitable for the program will appear .terminal distributors, "Yuwen Wei said that because of marketing and the dealer is thinking of a different point of view, and this contradiction between the two if not alleviated, will worsen relations between the two departments. .</ P> <p> the marketing and sales of many conflicts between the Department, the main reason is poor communication between the two sides. .In order to better communicate with both sides, run into the new way of communicating one to one taken, "first through the sale of the marketing concept to convey to the dealer, if the sales can not convince the distributor that we would bring them directly with the designer .said to inculcate this idea, if you still not convinced, we can only do according to customer's ideas, when the market will turn to meet the Department of dealers, because no matter how good the planning, implementation of no one or no results. ."</ P> <p> In fact, sales, profits and returns from the Marketing Department and Sales Department of the interests of common concern, and only two departments in order to maximize the benefits of mutual cooperation. .It also reflects the program's Executive Force, out of marketing programs coordinated with the dealer, etc., adhere to the principle of the thing, to keep the same general direction, and the flexibility to take a small area. ."This requires communication and negotiation, not to unilaterally winner, to win the two departments. ."</ P> <p> Although the marketing has not, like sales performance evaluation, the effectiveness of their work can not be used to assess performance, but the marketing department will do more and more refined with the development of enterprises, including brand .planning, network information and so on. .It is learned that the visibility allows companies be promoted among the younger generation, the new market run into a ceramic network publicity department is also responsible for work in this area. .</ P> <p> communicate with sales experience to accessibility </ p> <p> the different positions and ideas, marketing and sales often contradictory. .Yuwen Wei frankly stated that "the conflict between the two is inevitable, but the company management philosophy is to welcome the conflict, often to something new collision. ."If the marketing department and sales department are sympathetic, there will be two extremes, one is the Marketing Department to follow the direction of sales, the other is the sales department to follow the direction of the market. .In fact, the two departments have their own merits but each is short, the two departments should stand in the position to play their respective advantages. .</ P> <p> and Yuwen Wei sales department itself has 12 years of work experience, and then transferred to the marketing department. .He said the experience of working in the marketing department can effectively solve the marketing problem of hard landing, but many cases it is difficult to fully meet the requirements of both sides, "We will stand in the position to help them to think about selling and see what can be seen .more thorough, understanding the idea of sales and distributors. ."Yuwen Wei also frankly stated as the marketing manager of the marketing department also hopes to have sales management work experience, so that communication with the sales and dealers have no barriers. .</ P> <p> ceramic industry more than a decade, and is also marketing the development of a stage from scratch, beginning in short supply in the state of ceramic sales, marketing emerge slowly. .Ceramic industry is now the market has become increasingly mature, more and more people are seeking something better, competition is increasingly fierce. ."In this trend, the role of marketing is growing, the market will be increasingly high requirements of the Department, all aspects of personnel inside the marketing department will continue to increase. ."Yuwen Wei said. .</ P>.