Ceramics disorder when the quagmire of vicious competition, price war.

<p> cause excessive expansion of the market disorderly competition between brands, each the result of lower prices, leading to difficult ceramic quality protection, legal rights and interests of consumers more frequently damaged. .Sales of services in many ceramics still remain in a very simple level, many ceramic brand stocking, installation and after-sales service and other aspects of many problems. .</ P> <P> <P> <p align="center"> </ p> <p> vicious competition, price war ceramic disorder when out of the quagmire in recent years, driven by the hot real estate investment ., the rapid development of China's architectural decoration, ceramic also will be booming. .But because the technological content of products is not high, the investment less demanding, low barriers to entry, the ceramic production lines successively to the sky, emitting a single brand to thousands at once. .Excessive expansion of the market caused by disorderly competition between brands, each the result of lower prices, leading to difficult ceramic quality protection, legal rights and interests of consumers more frequently damaged. .Mixed quality of the brand and the vastly different consumer Gengrang divergent seriously affected consumer confidence in the market. .Sales of services in many ceramics still remain in a very simple level, many ceramic brand stocking, installation and after-sales service and other aspects of many problems. .</ P> <p> think this Mid-Autumn Day That ceramic industry during the war, look at Loulan, Marco Polo, and Douglas and other brands launch promotion, all are for the benefit of consumers. .In other words, it is not used to the 'price war', but an oncoming substantial 'service war', the ceramic industry has become a fight service, quality-driven marketing to fight a new era, ushered in a new round of healthy competition in the industry .and orderly development. .</ P> <p> Thereafter, the ceramic industry have been offering a variety of holiday promotions, one trick is to deal with. .Ceramic enterprises and home decoration business cooperation, create a new integrated marketing model, not only give full play to their respective brands of the brand has also created a powerful force. .</ P> <p> In short, the ceramics 'service war' of the started, will make the ceramics and then Hwan life. .Tencent and 360 compared to the dogfight between the ceramic enterprises of the 'war service' is more obvious benefit of consumers, while further integration of survival of the fittest, a good brand to distance itself from the competition, greater .living space. .Recently, the ceramic industry, two messages are worth pondering. .</ P> <p> one is the news: in the first half, Zibo ceramic companies face a huge market impact, a large number of emerging areas of ceramic production lines have been firing ceramic production, large capacity can lead to a sharp sales market saturation capacity .excess become increasingly prominent. .In the large-scale, low-cost operation of the low-end market prices continue to impact Zibo ceramic tiles, has been labeled low-cost, low-cost ceramic enterprises of Zibo, Zibo peripheral areas began screaming is cheap "dumping & rdquo .; eroded its market, and Henan Zibo traditional advantages have gradually occupied the market, Zibo Ceramics are suffering from "low" a hard time. .The other is the foreign news: the Ministry of Commerce website message said, "Recently, the European Commission Mission to the EU Jingshangshenchu note I said to have been received for the EU industry, ceramic tiles imported from China to start anti-dumping investigation of complaints. .By convention, the EU may in the near future products, formally opened for me. ."Ceramic Haiguanshuihao involved for the 6907 and 6908 under the product. .This means that, following India and Thailand after China ceramic anti-dumping, anti-dumping waves once again to the long-range strike from ceramic enterprises in China, the export market totaled over 200 million dollars in the largest export market is also facing anti-dumping bad luck. .More worth pondering is that the Chinese ceramic industry is currently facing "internal and external," the culprit is the "price." .</ P> <p> in the country, though with the corporate and consumer brand awareness, the majority of ceramic enterprises are reluctant to see a price war, for a small number of low-cost, low-quality production and sales persons, who is also the industry .holding a contempt, resisting attitude, hoping to create a fair and standard operating environment. .However, because a considerable number of domestic enterprises are still in transition, and did not achieve brand and standardized development, enterprise core competitiveness of the lack of market operations, the price to be their only "weapon"; in foreign countries, as the market started late, ethnic .Although the brand has a strong position in the country, but the international market just to stay in a simple trade, orders, production stage, many companies and even the right to rely on import export trade company, product, pricing, market sales are controlled by others, for the overseas market .no right to speak, especially in the EU market, so cheap to become export holy grail. .</ P> <p> Throughout the history of Chinese ceramic industry, in terms of equipment, technology, human resources point of view, or from the product, management, business philosophy point of view, have experienced the introduction of the first outside, early domestic imitation, improvement .and the absorption and innovation. .But the business model of competition in the market level, the objective of domestic enterprises due to historical and environmental factors, has been in around the "price" as the core product level, and to modern management, brand concepts, such as holding a higher level of capital .there are very few practitioners operating mode, the vast majority of domestic ceramic enterprises in these areas is still in its infancy, the gap is very large. .</ P> <p> recent years, the voice of China's ceramic industry constantly upgrading, the majority of enterprises are also ongoing brand restructuring, in this round of transformation, its core content is free to rely on cheap labor, large consumption of raw materials, mainly .low-cost business model, and changed to the brand, the way they operate value-added services, thereby enhancing the overall competitiveness of industries. .Obviously, as the country launched the new line starts and the rapid expansion of production capacity, a high degree of saturation and the face of enormous pressure on the stock, it will also intensified the price war, if not upgrade the traditional business model, competition is bound to exacerbate the vicious disorder, industrial transformation and also .impossible. .</ P> <p> </ p>.