Commercial real estate industry cluster growing designer Tao affected channel development.

<p> them in the design and creative industries as the most vigorous when the industry chain, to design for downstream industries, enterprises will be more attention to China's huge bet among the designer community.. Channel has become a supermarket designer building materials, .building materials market beyond the traditional building materials enterprises in the third close contact with the end-consumer channel, and with the high-end consumers, an important fixture in close contact with the project access road.. From around 2000, designers of high frequency .of home industry is referred to as the term, and now is targeting the major brands in the high-end high priority groups.. </ P> <P> <P> <p> more and more competition for designers .in the melee channels, what channels with what characteristics the designer?. In the end how can we come to the fore the eyes of a designer can choose the brand?. The future development direction of the designer how to channel?. This is the .enterprise in the future will require long-term attention and efforts to solve the problem.. </ P> <p> designers everywhere activities </ p> <p> soon to be over in July 2010, sponsored by the .Italian pottery, "Jin Tao Cup" designing cutting-edge Top Ten Super Grand Prix News. conference was held in Foshan; in Chengdu, a Ceramics Co., Ltd. hosted by Jane "Jane tasting a new marble and annual appreciation will .be in the "event kicked off, well-known designers from Taiwan was made by Mr. Xiao Taikun & ldquo.; years with the French Provence Country ------ Mountain style" seminars, building decoration industry, from Chengdu, .nearly 200 designers attended this event; Also in July, "New. Source Cup" Asian Interior Design Competition Award Presentation Ceremony of China trials held in Nanning, Guangxi, over the same period in 2011, the "new source Cup" competition .in Asia interior design Fuzhou China also launched trials.. </ P> <p> 7 月 20 ~ 21, the Louvre and the national first-line ceramic deliberately held in conjunction with the city's dealers a two-day seminar channel construction .decoration designers on how to expand the Louvre, the design of ceramic in the Home. Teacher perception of the status and influence to build a strong channel platform, the depth of mining profits and other issues discussed.. </ P> <p> .; in the previous June, American Standard bathroom, science Rand, a good sign designer kitchen has a sponsorship-related activities; Boloni home, FORMORE abundance of wood, such as appearance Guangzhou Gabriel Man-yee. Beijing Railway Station International Design Week, " .; Design Tour "; 2010," Faenza "Pingdingshan Cup fourth Decoration Design Competition in June also start June 26 to 27, Shenzhen City, Interior Design Association. United Jiajun ceramics, furniture dynasty held a" selection 2010, Foshan, Shenzhen, .interior designers and cultural journey. ". </ P> <p> these designers all over the country are still only a small part of the activities, emphasis on home industry can be seen on channel design, and ceramic sanitary ware industry .and is recognized as a designer and keen attention to the industry activities.. Italian pottery, Jiajun, Eagle, the new source, the winner, Jane I., Bode, Oceano, crown beads, Marco Polo, the Mona Lisa, Dongpeng, Faenza ., Wrigley, is still higher. and so on, almost to the export of brand name and designer channels are more or less detached, also held events large and small designers.. </ P> <p> look at a variety of .designer events, the organizers divided into brands and dealers; and activities on a variety of forms, and have the title all kinds of associations, the media design competition held, for example,. Awards just finished a "new source Cup" design contest .in China Asian Indoor trials in 2010, "is still high Cup" China Interior Design Competition, is with the China Institute of Interior Design Branch, organized in cooperation; Sohu •. China, Germany, Italy, interior design Seventh Star Cup competition is .jointly organized by the company's designers and the media contest.. </ P> <p> In addition, various types of awards ceremony is sponsored by companies willing to pay in the form of activities, as a national building materials distribution business, .anti-China legislation sponsored home has been for several years and the designer CIID annual awards ceremony,. Jiajun, Eagle and other brands have also sponsored such activities.. </ P> <p> addition to costly large-scale design activities ., enterprises and organizations all over the small-scale dealers will often designers salon, dance, party, short-distance travel and other activities, the establishment of the designer's feeling. account.. One dealer had told this reporter: "Now a lot .of homogenization of serious product designers who are not used with it?. Relationship in place, it will naturally first think of us.. "The journalists are often encountered in the interview designer ceramic sanitary ware salesman come to visit designers, and designers to .enhance all aspects of communication and cooperation.. </ P> <p> organization of industrial tourism are also many manufacturers will use the method.. Organization designers to visit the factory, from production to process to allow designers to understand the quality .and characteristics of enterprises, although spend a lot, but the impression that the designer is absolutely profound and unique.. </ P> <p> and by the designers to be seen, no doubt the brand new promotion.. Yu- .Ma-consecutive year gold in Ningbo, Wenzhou, Jiangsu and Zhejiang provinces held a series of K's payment of its eight series of glazed brick throwing hundreds of product to the promotion activities, because of the unique design, artistic expression, etc., so that .the designer is opened because the product. a broader design thinking.. Many designers also said that a unique new promotion is the most willing to participate in their activities.. Champion, Jane I, Bode and so many brand new products will also be held .throughout the promotion activities.. </ P> <p>, of course, to participate in professional design exhibitions, focus groups, gathering in the designer to display products have also become more and more enterprises with new options.. Faenza, .Wrigley, Italian pottery and simple one is the annual Guangzhou International Design Week, a frequent visitor, but also the fastest known as the designer brand.. </ P> <p> designer groups status </ p> <p> .; channels in everyone swarmed the designer when developing, how to do a good job to keep the study of every brand new issue, and to do well, we must first understand. What is a designer channels, some of the features of this channel. .. Channels generally meaning that the designers: the use of designers for its unique design of the right to speak to the purchase of materials, ceramic bathroom can not be directly used as a product or a recommendation by the designer after the design in order to meet .consumer. the demand on the design, so designers to design products within the scope of the choice of materials, still has considerable influence, especially in the high-level price-insensitive customers become more pronounced.. Designers to realize their unique design, unique .materials needed to achieve, together with many famous designers generally have their own decoration company, natural product promotion have a positive meaning.. </ P> <p> is based on the channel characteristics, the high-end designer brands are actively .an olive branch.. </ P> <p> Interior Design of China reform and opening up in the decade beginning in 1989, the progressive development and the formation of an independent professional.. Before the foreign hotels, office buildings and some .public buildings, the construction of the interior design has a strong demand driven, followed by the SAR building a new city, so that the beginning of the interior design has made great progress.. After 1983, due to increased interior design tasks, a number .of professional institutions and the building began to set up design centers or design institute interior design group.. Then such as the Central Academy of Fine Arts, Shanghai Tongji University, Chongqing Construction Engineering College and other colleges and universities have set up the interior design profession ., this time, China began to have their own interior design professional education and professional people.. </ P> <p> the 1989-1999 decade, the interior design industry in China entered a period of development, growing team of professionals ., decoration companies have sprung up in various places.. </ P> <p> new century, China's interior into a new period of development began to be based around a striking geographical features the design style, Shanghai, the two factions led .Lingnan design trends, design concepts for domestic and foreign. the impact of designers is also significant.. European style, simple European, Chinese, modern, postmodern, and so sweeping renovation markets across the country, while the corresponding architectural decoration materials, whether or .soft furnishings and household equipment also emerged as a different style.. </ P> <p> so far approached the various home stores, sales staff will introduce this simple classical European or European, modern or post-modern style of decoration, .or products.. </ P> <p> a lot of interior designers in the new century emerged, such as flood-like.. According to incomplete statistics, China's current professional interior designers and architects involved in interior design has reached 25 .million, equivalent to the number of the world, 15% of the total professional, is a huge crowd.. </ P> <p> domestic interior designers can be divided into class groups, first, the designers worked in home improvement .company, these designers attached to home improvement company, and often rely on construction and home improvement company to earn lump sum as part of post materials. design is often difficult to reflect the value, as the home improvement market, and prices of construction materials and .more transparent, the owners of such decoration company's dominance in the selection of the declining; </ p> <p> second is totally dependent on the design of design fees. division, these designers have a certain amount of fame and reputation, .and no construction teams, only design and construction guidance.. The design fee collected from several hundred to several thousand dollars, these designers access to some of the price is often not sensitive to high-end property owners and commercial real estate, office buildings, .hotels and other tooling projects, building and furnishing materials. selection have a lot of autonomy; </ p> <p> other are in the specialized agencies to undertake the project design tooling or large home improvement design company's designers, who do not .have much autonomy in project selection and building materials. use rights, such rights generally in these institutions lead author of the designer or project manager hands; </ p> <p> there is a class of designers employed in the real estate developers ., is "Queen" designer, has. large selection of autonomy and the right to make recommendations; </ p> <p> There are also a number of architects involved in interior areas to have a greater autonomy.. < ./ P> <p> other words, the selection of the right to use the size of the proposal and are often served by the designer or the design of its body's stature decision.. </ P> <p> designer domestic .industry is also now obvious regional, in a certain area has a high popularity and the well-known designers are often not as well known to customers in other regions, renowned master of the country. Level designers are very scarce in our country.. < .; / P> <p> designer groups the characteristics of the designer created a focus on creating different channels of business measures.. Identify through channels to bring real benefits for the enterprise architect is an important topic facing businesses.. </ P> .; <p> designer Channels geometry </ p> <p> Deputy Secretary-General of China Building Decoration Association, Ⅳ, in an interview had to face an unspoken rules within the industry: designers get rebates.. This is a .common problem within the industry in 2006, is preceded by an open secret within the industry, 206 years after the exposure by the media, the owners began to earn profits depend on the designer construction, decoration company more of a guard., contracting not- .included as many white-collar and working-class choice, so for all kinds of terminal owners buy wind and water.. </ P> <p> the rebate issue almost became a merchant and distributor of hard to heal the pain in .my heart.. Journalists and businessmen have talked with many dealers on this issue, we all invariably shook his head, fee rebates ranging, and some will be up to 10 points, which made profits of dealers repeated compression, "if it does not .give,. Even the business is gone, then earn less now!. "This is the general idea of many dealers.. </ P> <p> Then, the" design is no longer free "slogan began to .circle in the design of rumors, has become the reality of the public are increasingly accepted, and only allows designers to use design to make money in order to fundamentally prevent this phenomenon.. Now many dealers have begun to focus more attention to themselves with the .original design, and designers rely on design fees for cooperation, "so as to achieve a true understanding of our products and applications, not only for the high commission.." Merchant said.. </ P> <p> .Ⅳ, the Secretary-General on this issue, also said the designer is definitely not a good thing to take kickbacks, it will make their recommendation to the owners on the main wood, carry the burden of interest, it is difficult to achieve. completely .impartial and objective, but also must look at this phenomenon, look at the issue into two.. From a development perspective, designers get kickbacks mostly in low-income early stage practitioners, is a transitional phenomenon, when a designer has reached a certain height ., naturally, will not choose their own do not match the product.. So, we are attacked with this kind of "hidden rules" instead, he better do something to improve the living environment of what designers to help them through this early stage .of more practical number of low income.. </ P> <p> addition, the current level of domestic designers and the uneven quality of the companies to find the designer has become an invisible barrier channel.. The right person turned out .to be the primary dealer business and solve problems.. </ P> <p> design development and maintenance of channels, will largely depend on the strength of dealers, experienced dealers will have the strength to do this channel is very solid, .but some designers do not touch. opportunities for the dealer channel is not easy to do the designer thing.. </ P> <p> relative to the business of the trouble, the designers for cross-sectoral cooperation has some unspeakable difficulties ., more and more designers activities, so that designers are constantly on the run game designers, many design. division of a material supplier for specific design competition organizer at arm's length, one is unprofessional, and second, a lot of face-saving projects, .the three who is to co-operate well with the material will come to get extra points in the game; but only to pull in the relationship between the organization. activities of far-fetched some of the topics disgusted dinner, get promotional materials to get .soft, but do not see the same kind, can not hear the description sentence of product characteristics.. </ P> <p> Instead, designers are more willing to attend the conference a number of new products, and the master at .teaching speech, which they are designed to grow with the great help.. </ P> <p> design trend of the future development of channels </ p> <p> With the ever-changing market demand, designers .are slowly changing channels, the most obvious is in constant extension of interior designers. expansion of the function of the design sector is constantly being improved.. </ P> <p> to Dongyirisheng & Italian German legalism as an example.. .Founded in 1997 Dongyirisheng is a large home furnishings group, in addition to a branch outside the country, in Singapore, Dubai, Doha, Qatar, the United States and other countries have to undertake a high-end projects.. In 2006, the Group .established the overall home Legalism Italian German museum and home to more than forty top European brands and products into China, creating a very European features cutting-edge fashion idealidea whole bathroom, idealidea the whole kitchen, idealidea wood and the overall. idealidea overall total home .soft decoration services.. </ P> <p> design, home improvement agency and then to the whole home building materials, design features the company continues to be improved, design agencies also rely on the simple design of distribution channels has become .the integrator of home, using their unique. bridge resources to better achieve the overall implementation of the concept home.. </ P> <p> Ⅳ, which the Secretary-General also mentioned in the interview, this is the future strength .of the home improvement company will take the direction of development.. </ P> <p> extension of the expansion of the designer.. Architecture and interior decoration is an integral whole design company in Guangzhou, Esprit, chairman and chief architect .Luo Simin in various academic forums are participating designers to instill a concept of itself not to interior designers. We should be designers, not only the architect should also be indoors.. He believes that good interior design should first and foremost to have to understand architecture ., understand the architectural characteristics can be designed to meet the current requirements of low-carbon energy saving work.. Is also a growing number of architects involved in interior design industry, to better blend the architectural and interior.. </ P> < .; p> face design channels the development trend of the future, enterprises should adjust their product strategies, the eyes shift from the interior is just concerned about the overall package, turning the building of the match.. </ P> <p> .; the emergence of the other areas will also affect the design of ceramic business development channels, namely, the growing commercial real estate cluster.. Commercial real estate including shopping centers, malls, commercial streets, Shoppingmall, theme malls, professional markets, wholesale markets ., discount stores, factory outlet stores, entertainment commercial real estate, residential and office buildings with ground floor shops and there is a big difference between residential. real estate products.. At present, in addition to high-end designer of many well-known .outside the villa is no longer undertake home improvement projects, more energy is used for the design of commercial real estate projects, such projects better reflect the designers of the design concept and ability, this trend also. increasingly apparent.. </ P> .<p> focus on customer concerns, is key to the success of an enterprise, the enterprise-depth channels in the designer is also essential need to begin to focus on the commercial real estate, concerned about their needs, to better meet the designer .. needs.. </ P> <p> reporter observed: </ p> <p> recently opened QQ, see the signature of a former colleague says: The recent events will be held in 260 designer ... .looking ahead, the designer Recently. activities so much that there are numerous large and small.. I remember just 4 years ago to promote domestic industry, designers channel activities, many companies do not understand what the role of this channel, more dealers will be .on the power invested in the development.. 4 years after the laying of improved network, the enterprise has been concerned about the designer and began to fully mobilize the bridge.. </ P> <p> However, as the article said ., the domestic designer groups serious imbalance, because the industry's rapid development, professional education, backward, their base is not solid, a lot of young designers in particular and. Good design does not have the qualities and abilities, copy the once prevalent in the .atmosphere.. </ P> <p> dealers believe that many companies have had such experience, even if the writer is the home improvement company in the designer, design director will inevitably encounter some "Fudge.". Yet for .most companies and dealers, designers early in the establishment of channels of information is usually collected mainly through the Designers Association site for Designers Association Yearbook, or decorative directly in the web search company information.. After data collection to analysis, and then to visit. .. A few have significant resources at the local dealer can be a very good cooperation with the Designers Association, and then obtain a more accurate design object.. </ P> <p> and for enterprises, almost impossible to go deep into .the various channels to maintain the designer places, more designers only through national events in the design of a large circle to help dealers promote the brand.. How to choose a national coverage and resources with a precise platform for designers is undoubtedly the most important. .. To the author's point of view, a good platform should have the following points: 1, authority; 2, precise designer database; 3, the designer of high reliability; 4, a powerful resource integration capability; 5, a good policy support. ... Has more than 5 points, so that enterprises can rest assured that in such a platform to find the right candidates.. </ P> <p> Cadogan a digression, is the business of commercial real estate concern, said 2010 .is the first year of commercial real estate take-off is not an exaggeration, residential real estate suffered heavy losses, a lot of money began to flock to the commercial real estate. More and more urban complex appears, in general the amount of Shoppingmall mushrooming ., national and local policies on support for the tertiary industry, gives always more concerned about the residential building ceramics industry has opened up a new, more. with the vitality of the channel.. To enter the commercial real estate, the slogan should not only .hot money, it should be the next building ceramics industry growth.. </ P>..