Ceramic industry by changing sales channels in hot pursuit of the six.

What are ceramic sales channels <p>? report related industries a market of domestic ceramics industry really budding, probably started in the late ninety years. .The development should be considered the peak period from mid-late nineties to early two thousand. .Evolved along with the ceramic industry is the ceramic business groups, changing distribution channels ceramics. .</ P> <P> <P> <p align="center"> </ p> <p> sales channels of a ceramic, ceramic products, test the water a short sale sales agency system. .</ P> <p> bud in the nineties is not the ceramic industry, the new Chinese history, the magnificent tide of reform and opening up, ceramic products, sales channels, have begun to cautiously adapt to social and political system was under the crude product sales .--- Product agency channel mode. .Ceramic enterprises in the market during this period budding process, and generally laid the Foshan ceramics industry, the status of lakes in the big brother. .The help of the time, as the choice for ceramic product sales agent system, ceramic products began to slowly become familiar with and use of consumers, the most common application of building materials based products. .</ P> <p> ceramic sales channels II, flow of goods from a dealer to dealer under the credit confusion. .</ P> <p> not yet reached the millennium from the nineties of the past eight years, the great development of China's ceramic industry, the golden years. .In the two thousand year, no overnight storage of many goods in the ceramic industry are the best memory. .Ceramic industry in this period of reform and opening up to share, bring strong economic and livelihood needs of the business based on the results. .Also in this period, China's ceramic industry completed the first of China's rise to changes in world production. .By the times the environment of the east, the domestic ceramic companies began to aim high and go on a production line, ceramic enterprise system and market environment changes, driven by a large number of ceramic enterprises started a ceramics business "brand" and products "brand & rdquo .; the concept of awareness and understanding, and carefully attempt. .</ P> <p> ceramic terminal distributor the right to speak has been unprecedented attention. .The credit system of ceramic manufacturers in creating a large number of terminal distributors of ceramic rich, but also themselves dragged into the credit system and ceramic dealers debt arising from the shadows. .Because a lot of pre-ceramic product dealers business credit debt disputes, so that once the sweet vendor relationships grow cold, and even onto the seat of arbitration law. .</ P> <p> ceramic three sales channels, Direct branch overwhelmed. .</ P> <p> to early 2000, Taiwan investors to enter the ceramic achievements of the East China ceramic enterprises (because almost all of Taiwan's ceramics operators chose to Shanghai, Zhejiang and Jiangsu in east China as an investment choice, the ceramic industry .thus the name East ceramic ring) in international market. .Operators to enter the Taiwan Ceramics ceramics manufacturing, a change in the domestic ceramic enterprises, in addition to improving procurement of raw materials of ceramic products, the upgrading of manufacturing technology, the biggest change is probably the change of ceramic reseller channel. .</ P> <p> East ceramic enterprises to adopt a domestic ceramic companies were not subsidiary companies of sale terminals to try Direct system. .Direct advantages of branch sales system, the ceramic product manufacturers with Direct branch way, directly on the side closest to end-consumers in various parts of the place --- ceramic building materials market. .This sales model can naturally allow enterprises to the shortest possible time, the fastest speed, direct knowledge of enterprise products consumer demand and preferences, thereby enhancing the decision-making ceramic enterprises operating time on the market. .Direct branch and because the business model, ceramic enterprises to avoid the channel construction, factories, commercial credit and debt issues as between the contradictions, which led to poor sales of the drawbacks of market products. .</ P> <p> However, with sales of ceramic products market, product homogeneity serious, substantial increase in production volume, ceramics enterprises increasingly brutal market competition, among other factors, ceramic products, the market rapidly .Sales momentum has slowed down the pace. .With weak sales market of ceramic, ceramic enterprises in advance of the Direct East China branch sales system, has gradually emerged in his concave own limitations. .Various parts of the huge variety of Direct cost of sales offices, and slowly became a ceramic enterprises unbearable pressure. .</ P> <p> ceramic sales channel four, large customers under the heartbreaking pain. .</ P> <p> system, whether distributors or Direct branch sales system, sales process in the ceramic, ceramic sale terminal market in the form of ceramic slow sales of large customers, there is no doubt have been all along .ceramic support and its focus on the enterprise service. .10% of ceramic enterprises are often many large customers alumni, take 70% of the ceramic enterprises - 80% of product sales. .This increase is a direct result of each ceramic enterprises when competing for large clients, but also increased the sales of various ceramic enterprises increasingly large cost of sales expenses. .</ P> <p> end result is that ceramic enterprises accounted for 70 - 80% of products sales of large customers, the profit contribution of the ceramic enterprises should produce far less than the profits of its value. .However, if the 10% loss of large customers, for the ceramics enterprises, especially the scale of production have reached a certain production of ceramic enterprises, may face the risk of life and death. .Although the terminal distributor of ceramic products, ceramic enterprises also face has been formed, the consumer brand recognition of the pressure, but overall, the application of the characteristics of ceramic products, ceramic products, brand influence, is still not large enough to .influence consumers to buy the ceramic product, Feicibuke level. .</ P> <p> five ceramic sales channels, multi-channel segmentation hiding something under the expansion of sales channels. .</ P> <p> thought is the so-called change; change to solution, ceramics enterprise groups in response to changing consumer market in the ceramic (ceramic factory direct profit decline and increasing high operating costs), and to adapt to changing .their living environment (the consumer the choice of the purpose of ceramic products, have begun showing a distinctive concept of personal consumption). .Sales began in the ceramic multi-channel market to try and expand. .During this period, building a large supermarket (with OBI, B & Q, the East record into their homes, etc....) The emergence of the network over women, also contributed to the ceramic enterprises objective model of multi-channel channel sales attempt. .</ P> <p> six ceramic sales channels, factories, commercial dog in the manger of the buy game. .</ P> <p> 2000, after mid by the new source of the first explicit reference to "buy" concept, and in subsequent years, planned launch of the "red China" buy "special ( .packet train cars) out, professionals (including aircraft) machine, specifically (including tourist buses) car "series of activities. .The face of macroeconomic development since the market downturn, and thus lead to weakness in sales of ceramic stage development of the industry restructuring, the new source's "buy" concept and the ensuing, a variety of "buy & rdquo .; market behavior, along with new sources of "buy" sales performance stage, a time "buy" into the ceramic industry ceramic sales market rallied together to emulate the best choice. .</ P> <p> </ p>.