Monday, December 27, 2010

Tao Wei price war continued to upgrade the quality of worrying.

<p> been since March, the ceramic enterprises firms join hands around the terminal market opened in the prelude to promotion. .3.15 First, this is the date of consumer protection, has become a bustling section of product promotion; followed by 5.1 holiday, it is harder to leisure day, into a variety of companies competing for the Golden Week promotion. .Ceramic brand is certainly no exception, and feel of peacefulness, the rise of window-dressing scene. .</ P> <P> <P> <p> However, as the property market in a little "warmer", the market space from the old days of normal consumption becomes a strong competition. .After all, the current price war is driving sales of major magic weapon. .However, dropping lower and lower prices, so a lot of ceramic enterprises can not afford, so there the concept of random speculation ceramic products, free discount price and then sell, shoddy and other harsh methods of competition. .</ P> <p align="center"> </ p> <p> "price war" war non-stop </ p> <p> from the first-line markets such as Beijing, Shanghai, Hangzhou, Changchun, Chengdu, Wuhan, ., Changsha, Guangzhou, Nanchang, and other places to second and third tier markets in Dongguan, Pingxiang, the new gold towns, the price war intensified, while sales from the March half of the amount, tickets, and now you can get triple coupons. .Look through the nature of the phenomenon, as more serious domestic product homogeneity, product type and quality in most enterprises is similar. .But the price difference is quite different. .Moreover, in the limited market share, all of the enterprises, in order to survive development, in order to digest inventory, or in order to maintain the normal state of mind, as long as there is profit, not even profit, will seize this opportunity to all-out price of Competition to .to achieve sales objectives. .Such a market environment, forcing many companies have cut prices, dealers are also doing everything possible to fight for incentives to manufacturers to keep customers, maintain market position. .</ P> <p> clearly lower or no profits, firms will find ways to ensure profits. .At this time many small businesses began to reduce the cost of the first "Poly" production, while product quality has also been reduced. .While the consumers are rational, the selection of products to cost-effective basis, but still could not help but lure of low prices. .Thus the "bad money drives out good money," the law of sales on the market in ceramics. .</ P> <p> to sell the concept of random speculation high </ p> <p> According to the survey, the world's top 10 brands of sanitary ware have entered China, which imported goods have been one after another in domestic production, net imports of ceramic .ware in the Chinese market share of less than 5%%. .There are some remaining unknown "international brand", is only one manufacturer in China were registered in foreign countries, production in China, shipped to foreign packaging, return when domestic sales with the "aristocratic .origin. " .</ P> <p> introduced to consumers, some shop owners the concept of high temperature sterility: "temperature at 800 degrees Celsius is the low-temperature ceramics, the temperature of 1600 degrees Celsius is the Tao, only to be considered in our high temperature, 1800 degrees Celsius. ."The other clerk was declared," Our products have reached the time of firing more than 2,800 degrees Celsius, lower than that of all failed. ."When firing in the end the number of degrees to be considered is the high temperature, it? .Is high temperature, is the best? .One dealer said the main points a ceramic sanitary ware products and superior products, superior product price is two to three times a product. .Because the interests of drivers, dealers in the sale said to be the first grade class product, consumers only from the surface, simply do not see the superior product and a product of the difference, and only rely on detection equipment, or after a period of time .after use to identify them. .Some dealer channel is the use of consumer information asymmetry, shoddy consumer fraud. .</ P> <p> defective discount lift first original </ p> <p> tickets, half price, four half price, the market most of the sanitary ware are on sale, or at least discount of twenty percent, the lowest sometimes hit .two or three fold. .Why is the energy difference before and after so much? .Will it be fake? .However, bathroom salesman explained: "This is the sample, some flaws", another salesman, said: "This has been discontinued, the style of date", the third salesman added: " .handling inventory, no pressure money. " .The three words before and after the salesperson what true what is false. .Found that consumers in the building materials market, not only discount the old models of products, the new discount is also just listed. .One dealer told the truth: "Who is now the subject of prices to prevail ah, the general must discount on the price. .We play tickets. ."Someone asked:" Why the price of such a high standard, standard net price is not better? ."Said the dealer replied," It is also to meet the psychological needs of consumers - is to bargain. ."</ P> <p> discount in addition to the various names, there are direct Chudi Xian price, that original products are now nearly as long as tens of thousands of dollars. .However, reminded professionals, reached into the wall outlet first touch found the ultra-low-cost reasons: there is no enamel on the inner wall outlet. .</ P> <p> Competition is inevitable despite the price, but also a stage of development of the industry, but the company also cut prices unrestricted unrestricted reduced product quality. .This price war, the result can only hurt both the consumer, but also to lose the market. .</ P>.

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