Bright road for the development of ceramic enterprises brands of soft power as the key transition.

<p> said the village has a family, on the souls of a generation, in addition to the "outsider", highly Village neighborhood bully. .Since feisty hostess married door, the psyche to change family status. .In order to expand the portal, the family continued Tian-ding, breath had seven or eight children. .Hostess also provides a unwritten house rules: marriage and marriage over the wife's son to be from "a flourishing population," the family. .Through the efforts of the hostess, two years later, the families did become one of the local marriage up to the family. .But let the hostess disappointed that her expectations of respect by the villagers hope the dream of the family more right to speak and did not materialize. .Having children because of the time in her busy, but other people cultivate a college student, out of many of the "Golden Phoenix", for the children are tired, can not afford their home for the kids to college. .</ P> <P> <P> <p align="center"> </ p> <center> bright road for the development of ceramic enterprises into restructuring the brand of soft power key </ center> <p> this family's experience .so I think the ceramics industry market competitiveness. .As the ceramic industry sources said, until 2004, driven by consumption in the market, as long as products, capacity, you can be invincible. .As the sixties of last century's rural areas, the most influential voice of the people and brothers and sisters are often the most "big", is the so-called strength in numbers, while others lack of capacity, lack of products, "small farmers ."can only be marginalized, with the" big "when you disagree, even if justified, are often only under the pressure of a strong party swallow. .In order to win in the market, one-third of an acre of land, a number of ceramic enterprises to continue to introduce "new brand", by adding "brothers and sisters" to achieve rapid expansion, through the "gang war" status to established methods. .</ P> <p> undeniable, multi-brand management for a number of ceramic enterprises achieve economies of scale provided the impetus for the development and help them to rapidly accumulate, including funds, personnel, channel, etc., all kinds of resources for the development of enterprises laid a .a solid market base. .Because of this, and now ceramic dealer for the brands to determine to a large extent on the production line based on the number of base scale, exhibition area, and other hard power of the judge. .Furthermore, some enterprises to create a strong brand position, had substantial input in the exhibition building. .</ P> <p> Unfortunately, although the overall market environment has changed, but there are very few companies within the industry to push a new brand or develop in the market, growing at more products, all models, consumer group coverage .wide rate of strength as a brand, "example", in fact, nature of such acts or to sell products rather than selling brands. .And tigers peers, must be a beast of prey, soar with the Phoenix, will be Jun birds. .Future market competition is the business and partners over resources, is to seek investment confidence and trust in the parties, including consumers trust the brand, and by thinking to influence and dominate the market right to speak. .This need to rely on the business concept, model, the core brand idea of soft power. .At present, many people in the industry are actively promoting industrial transformation and upgrading of the road for brand development, and soft power can be improved fundamentally, is the transformation of ceramic brand success. .</ P>.