Building materials to the countryside "tipping" the market to see how the second and third tier brands to open market.

<p> building is currently a hot topic in the countryside, the use of building materials paint companies should go to the countryside to open market? .Second and third line paint brand development opportunities and selling for them? .</ P> <p align="center"> </ p> <p> building materials to the countryside for the development of new brand is a good opportunity to take advantage of this great opportunity to own signs. .</ P> <P> <P> <p> as increasing competition, the competition among the industry are divided among competing sectors of rank or grade, and in the domestic paint industry, eighty percent of market share .Brand occupied by twenty percent, the second and third line for more paint brands, in order to make a difference must find their own position, and then determined to move forward and find a development path suited to their own, on and .building materials to rural areas is a good time to. .</ P> <p> today's competition, once again intensified, and the second and third tier business leaders to further differentiate into the competitive retail channels and competition. .</ P> <p> channel competition is the initial stage of an industry, focusing on the industry started during the low voice of consumers to select the time of chaos the protection of the interests of dealers. .Retail competition is the industry increased to a certain period of maturity, consumers have more requirements for the brand, increase brand influence the product. .</ P> <p> "Resources", "Bauhinia" several brands into advertising in the CCTV, the real meaning is to extend the brand impact among consumers. .For the purpose of stimulating the retail brand. .Significantly different from the number of second and third tier brands, superficial style to attract distributors for the purpose of advertising. .Coating also shows an increase of consumers the right to speak, the industry leading painters from dependence on sales into the sales of brand-led era of influence. .And this shot is a leader in several industries with annual sales of 1 billion to 2 billion range, "one billion yuan club" members. .</ P> <p> building materials market, second and third tier brand paint the countryside set off to open up the market? .</ P> <p> paint inside the paint retail in the past has been foreign brands, "Nippon," "Dulux" divided by 47% or more of the share. .The shot of the few brands latex paint regarded as the main target audience. .Or affect the subconscious to paint aspects of the consumer association. .</ P> <p> coatings industry to enter the retail competition is one of the signs towards maturity. .Leading companies showed a strong reseller channel and stability characteristics, for second and third line are the small and medium enterprises to choose the dealer's. .Both the large dealers, but also multi-brand business. .The management of large multi-brand dealers are not only leading brand of agents, will also become a distributor of leading brands. .Selected second and third line of such distributor brand products are often only as a tactical, not strategic sense to import the brand, the brand thinking can not operate in this implementation. .Era of competition and further oppression of the retail channel for second and third line down to 3 companies below the market, it can be achieved brand franchise's intention. .</ P> <p> a strong industry brand, "Three Trees", good news marketing, event marketing. .In the rapid expansion of the dealer groups, the need to increase the retail brand influence. .Also some of the backbone of the industry, "Bade", "ostrich" and other brands, the next step needed is more and more energy to maintain regional sales leader, the leader in the development of the regional area as a corporate strategy to look at. .Taking into account the impact on consumer advertising, brand building to carry out effective work. .</ P> <p> oligopoly in the industry into a period of second and third tier brands need to analyze their own strengths and weaknesses, to find their own way to go and open their own markets and areas of development, to the bold use of building materials to the countryside .go ahead, will create one of their own sky. .</ P>.