Building materials industry policy adjustments to survive the crisis spread to room on the ground downstream.

<p> each adjustment period comes, the real estate industry both upstream and downstream industries will inevitably be adjusted accordingly. .Shenzhen Zhuo Sun Yanchun Bao Technology Co., Ltd., executive vice president is not the first experience of such market volatility. ."There is a certain lag control, with new projects to reduce real estate, building materials industry in the future sales will be affected. ."Sun Yanchun, said in an interview with the author. .Zhuo Symbol Technologies is a manufacturer of waterproofing materials of the company. .Mei Dong housing in the basement, must use water-saving materials, and sometimes also need to use the roof houses. .</ P> <P> <P> <p> the reduced order </ p> <p> real estate related industries on the type and quantity, some scholars believe that the development of the housing industry to promote construction, building materials, metallurgy .material production sectors, more than 50 more than 20 categories of nearly 2,000 kinds of products development. .</ P> <p> commercial building glass is an indispensable building material. .CSG senior economist He Wenqi has been found that many developers have slowed the progress started, waiting for the policy more clear. .Because developers can not cover plate, the only way is to slow down with the progress of the construction. .</ P> <p> is not only the glass industry, cement, building materials industry is also affected by the adjustment of the real estate industry. .The economy in 2009 "V"-shaped reversal, the real estate industry plays an important role in driving the iron and steel, cement, coal, electricity, non-ferrous metals throughout the chain's rapid economic recovery; However, in mid-April 2010 .ever since the New Deal regulation under the weight of real estate, real estate has become the industry downturn accelerator. .</ P> <p> by the real estate control policies, A shares of cement blocks Shenfudiaozheng, or nearly 20% so far this year, ranking the front plate. .PE 2010 cement blocks about 13 times the lowest level in history, reflecting the market's overly pessimistic expectations, the market value of some companies tons of close to replacement cost. .</ P> <p> according to Genius Financial Statistics, as of March 31, 2010, 37 SW steel industry sector stock listed companies amounted to 203.11 billion yuan, the data than the 185.52 billion at the end of 2009 .dollar and 10%; 23 listed cement companies are also from the inventory balance at the end of 2009 increased to 10.99 billion yuan at the end of the first quarter of 2010, 14.24 billion, an increase of over 29%. .</ P> <p> raw materials and finished goods prices, leading to growth in book value of inventories is the main reason, while the real estate market since 2009, "sell very well," led to the upstream business at full capacity, production capacity has .increased. .But analysts believe that if the real estate market continues to shrink, then the upper reaches of the enterprise value less the amount of inventory will be a phenomenon. .</ P> <p> downstream enterprises have also been greatly affected, such as the decoration industry. .For sales of building materials and decoration business companies, the decline in turnover, while also facing increasing cost pressures. .It is understood, including water pipes, paint, sheet metal, including, decoration materials industry rose by 5% to 10%, while the decoration company's labor costs are also generally rose about 10%. .Qin Rui cabinet Europe to send Tim is Director of Engineering, the real estate industry where regulation has brought him the greatest impact, cabinets retail market is shrinking. ."Submitted to the fewer, fewer to buy a house, needs fewer. ."</ P> <p> adjustments bring new opportunities </ p> <p> but the adjustment is not always bad. .Sun Yanchun told the author, the 2008 financial crisis, the most depressed moment, the Secretary of the waterproof material Zhuobao Gong fell only 10% of sales. .Vaughan when the market growing much faster than the time to panic. .April of this year, Zhuo Bao record high volume of orders every month 50% or even 60% growth in volume. .While June may be down, but Sun Yanchun not very worried. .As the Ministry of Construction to promote low-carbon, the use of green building technology, the company introduced this year to seize the low-carbon green products but a larger market share. .In addition, although the real estate construction area decreases, the state in order to stimulate economic development and investment plans put forward by four-trillion in the context of a large number of infrastructure still building. .Zhuo Bao winning a lot of underground works. .</ P> <p> with them in similar circumstances, is CSG. .He Wenqi told the author of more than 50% of building energy savings are realized through the glass doors and windows. .Request of the Ministry of Housing and Urban-Rural Development to further strengthen the new building energy regulation, the implementation of regional energy efficiency mandatory standards for new buildings more than 95% proportion. .Produced low-carbon environment will be greater demand for glass. .And this building energy-efficient than ordinary glass, glass only cost you ten dollars per square meter. .</ P> <p> the past few years, the EU sent cabinet lessons learned is that every time the market adjustment, is the expansion of the brand business opportunity, they will expand the market the most depressed moments great promotions, sales did not fall .rise. .Tian Rui Qin told reporters, although the retail market share has decreased, but due to falling market, developers have increased the proportion of fine home improvements, this part of the market share is rising sharply. .In addition, the total volume of housing construction is in the process of increasing. .</ P> <p> In their view, the regulation of the real estate industry can only bring short-term impact, due to regulatory lag, the worst possible year to come. .The Sun Yanchun and He Wenqi are spontaneously mentioned the building of affordable housing opportunities. .They believe that, with the protection of housing construction will still generate a lot of building materials needs. .</ P> <p> 5 19, the Ministry of Construction and Housing and Urban provinces, autonomous regions and municipalities and Xinjiang Production and Construction Corps in 2010 signed letters of responsibility for housing security objectives, requirements to ensure the completion of tasks in 2010. .In accordance with the requirements of the national total in 2010 the construction of various types of housing and shantytowns, housing 5.8 million units, 1.2 million renovation of dilapidated buildings in rural areas, greatly exceeds the market had expected a total of 300 million units. .</ P> <p> Thailand United Securities that the protection of the increase of housing construction will effectively hedge the risk of decline in real estate investment: prudent assumptions area of commercial housing completed in the year down 10% of the cases, affordable housing will contribute 140 million - .220 million square meters of new space completed, and thus boost the total completion of 13% -24% area increase. .Protection of housing construction this year will boost demand for cement and glass are new 2800-4400 tons (1.7% -2.7%), 5.75 million -917 million weight cases (1% -1.6%). .</ P> <p> SW Securities believes that the impact of previous policy by real estate, building materials industry, undervalued, key cement companies in 2010 only 12 times earnings, higher margin of safety, while ensuring the protection of the policy issued .to promote housing construction, can to some extent the real estate industry to ease market concerns about upstream, there is the building materials industry valuation repair process. .</ P>.