Douglas Liao Jianming: Hardcover era tile marketing channel changes will occur.

<p> Douglas tile, follow the "will of the latest high-quality Italian products continue into China," business philosophy, in recent years in China have been considerable development. .First half of 2010, in the home industry, said many companies and brands have "difficult market" situation, Douglas tile sales were nearly 90% achieved rapid growth. .Why Douglas will achieve such amazing results? .Soufun home network reporter recently interviewed Douglas, Director of Sales Liao Jianming. .</ P> <P> <P> <p> </ p> <p> </ p> <p align="center"> </ p> <p> respondents Guest: Douglas Sales Director Liao Jianming </ .p> <p> Interview Time: August 19, 2010 </ p> <p> interview Location: Douglas, Zhongshan City, the headquarters </ p> <p> reporters: Lan Shen found room home network </ p> <p .> Following is the interview with Record>> </ p> <p> Douglas lead the tile category trend </ p> <p>】 【SouFun: Liao General Hello! .Douglas as an internationally renowned brands of ceramic tile, into China, after nearly 10 years, has grown into an international brand in the Chinese success story. .Douglas can give us about the growth in the Chinese history of the past few years? .</ P> <p>】 【Liao Jianming: Douglas China, established in 2001, but in fact it was formally put into operation in 2003, is the first of the European introduction of the popular ceramic tile business in China. .From the product line perspective, in 2004 we opened in Xi'an, China's first antique tiles, matt tile store, and then began to imitate a lot of domestic counterparts, 2007,2008 reach a height of imitation. .Over the past few years, Douglas products from the very beginning of the three or four series of more than forty development to the present series, is complete, porcelain tile, antique bricks, tiles, polished tiles have, again in 2008 Douglas .throwing the first company to launch glazed brick business, we called the underglaze color, this year the country entered the era of glazed brick throwing. .From the market in terms of layout, in 2004 only a dozen stores Douglas, after Beijing, Shanghai, Guangzhou, Shenzhen and other similar markets and gradually penetrate into the second category, three types of market, because Douglas is a relatively high-end brand, when a .put up the city after the consumption level also means that there is a demand for us, we will promptly entered, so now there are a total of more than 120 retail outlets. .</ P> <p>】 【SouFun: Douglas, the high profile within the industry, but a few years ago very few of them in the public eye, you not only this year, an alarming increase in sales volume, also increase the publicity and promotion .big efforts, I understand that the previous few years are budding, the development period, starting this year into the outbreak of, right? .</ P> <p>】 【Liao Jianming: You can say that. .2008 was a watershed in Douglas, in the preceding 4 years, our main job is to lay a foundation to improve the network layout, the internal management mechanism, product development system, and become the most complete and professional ceramic tile production enterprises. .After 2008, we made some adjustments to product mix, category, and series are more abundant, a similar change in sales in 2004, only one million, now has more than two million. .The first half of this year, Douglas tiles is achieved rapid growth, it can be said into the outbreak period. .</ P> <p>】 【SouFun: At present the domestic market, most brands are produced mainly polished, and then add some rustic tile (ceramic tile), Douglas, on the other hand, ceramic tile, .antique brick is the main advantage. .According to your understanding of tiles on the market now account for about what percentage of sales? .</ P>.