L & D Wang: ceramics "big brand" era enterprises should adhere to the brand building.

<p> Background: China's domestic market is gradually becoming standardized, mature stage, the domestic industry is involved in broad industry sectors, covering a lot of products, information is very fragmented and opaque, to a certain extent, caused by the industry blind .investment, mindless consumption., low brand recognition, brand concentration is not high situation, the overall competition at a low level of price competition stage.. In view of this, found room the most representative global organization of joint regional sales channels each year, ."China's domestic consumer trends research.". Research since the first time since 2008, has always insisted a micro home market consumption situation of quantitative, comprehensive, timely, quantitative and objectively reflect the situation of the Chinese domestic market and changes in trajectory ., grasp the latest trends in household consumption and direction to better. guide the rational consumption, highlighting the best brand impact.. </ P> <p> 2009 annual "China's domestic consumption trends," more than ten key areas .of the country in-depth research by the National Association of mainstream theory and provide guidance and store data support, access to 24,394 copies of the purchase decoration owners. The survey feedback, 1626 valid questionnaires industry, more than 100 mainstream media attention and reported the .incident continued.. "China's domestic consumer trends of 2009," more than ten cities in the country a grand release, the Chinese people in the industry and consumers at home the same recognition and attention.. </ P> < .p> "2010 Trend of China's domestic consumption," the country has once again started to continue the 09 year professional, rigorous and accurate based on the research, expanding the field, adding an investigation channels, refined. evaluation, new product innovation .and professional research.. Trends in China's domestic consumption in 2010 will be at a higher level study, the overall system to better throughout the industry, the real development of China's domestic industry benchmark!. </ P> <p> guests: .Beijing Far East Ceramics Sales Co., Ltd. Shenhua L & D general manager Wang Wei </ p> <p> Time: 2010 8 月 10 日 16:00 </ p> <p .> Reporter: .Pang Xiaoyu </ p> <p align="center"> </ p> <center> Beijing Far East Ceramics Sales Co., Ltd. Shenhua L & D general manager Wang Wei </ center> .<p> The following is the interview. Record >>></ p> <p> home network】 【found room very pleased today to interview Wang.. First half of 2010, home market can be very .calm.. Tiles from the L & D perspective, you think the consumer mentality, behavior, consumption patterns to generate what new features?. </ P> <p>】 【Wang Wei, ten new countries after the introduction of the .real estate transaction volume all the way down, the impact on related industries is very large.. Sales from the enterprise's own point of view, after the traditional May Day sales season, the tile was down in sales.. Beijing's consumer mentality of a great .change, tend to suspend or delay the decoration decoration.. The impact of first-tier cities by the relatively large, but some second tier cities but did not show the tremendous impact of the New Deal.. The end of business the sooner the better .hope that this volatility, so that the rapid return to steady the market.. </ P> <P> <P> <p>】 【home network then found room for the changes you just mentioned, L & D .Ceramics this year, product development, marketing, brand promotion and do what things?. </ P> <p>】 【Wang L & D Ceramics clearly positioning itself, to do "the first high-end brand" to lock .the consumer groups.. In recent years we have been doing several things, first, the store decoration, enhance the brand image; the second is to enhance new product development efforts and accelerate the replacement rate; Third, pay attention and to differentiate between peer .business.; most important thing is service, and strive to reach and brand of supporting development.. </ P> <p> no matter how the market changes, L & D are always brand-building, this year in terms of .the L & D Ceramics is more important to enhance the brand image of the year.. </ P> <p> despite the policy of some of the impact of the property market, but we are still in the store building into a .lot of energy.. Have heavy equipment in the first half actually, a lot of Red Star's stores, and the development of suburban stores.. Starting from May, L & D Ceramics began to renovate the headquarters base of ceramic dragon Min L & D .flagship store, is expected to be officially opened by the end of August.. This is the L & D within the country's largest distributor flagship store, a very strong sense of design.. </ P> <p>】 【found .room home network that you just 5 months after the fitting low, from your point of view, in addition to the impact of New Deal real estate, what factors affect the consumer market?. </ P> <p>】 【Wang .Wei, in addition to the impact of the New Deal, high housing vacancy rate is also very critical.. Submitted to the consumer to buy a house decoration from the stay, in fact, still a very long time, the current digest is 08, .09 years more housing stock, but ultimately with the real estate market is still inseparable from the volatility.. </ P> <p> found room home network】 【L & D this year, heavy equipment upgrades will enhance the store, .then the plan this year is how channels like?. </ P> <p>】 【Wang Wei, our company engaged in the home industry for nearly a decade, has an excellent sales process and organizational structure.. Basically, we .will conduct a three-dimensional sub-channel marketing, operations by the professionals in professional channels.. For example we have a home improvement department, the Department of supermarkets, distribution, engineering, etc., in their respective areas have achieved a good growth ... L & D of the product itself, a great difference, a strong sense of design, so the designer in the promotion of the necessary guidance and home improvement store design improvement.. </ P> <p>】 【found .room home network from your point of view, home industry this year, product development, marketing and other aspects of what had been done to adjust and improve it?. </ P> <p> Wang】 【see from upstream, client .and more brands and the second and third tier cities is not affected.. I think the ceramic industry may gradually move closer to the brand concentration, in addition to the strong financial resources, but also with modern management concepts and innovative ceramic enterprises to competition foothold .in the market, the industry might usher in a shuffle. process.. </ P> <p> entry from my 98 years to the present, in addition to 08 in the second half of the economic crisis, and now the market .is the most cruel.. In fact, from 2008, a group of medium-sized "is not on no less than under the" ceramic enterprises have been eliminated from the market.. In the Taiwan-funded enterprises, the Nobel is now .known as the "leader"; in the Beijing market, the agency established home of Marco Polo's China is very large resistance to the agent company.. In fact the industry is now the "big brand" concentration is already clear.. The .natural rising costs, labor costs, including venue rental and other expenses, for SMEs in terms of a heavy pressure.. I think that if manufacturers continue to delegation of authority to the agency business, there is not much change in this situation, then the .pattern of building ceramics industry, several large agencies should be toward the respective agents of several supporting the "big brand" direction.. </ P> <p> 【found room home network market, according to the first half, you .expect the second half of the ceramics market will be what the consumer needs and trends?. </ P> <p>】 【Wang Wei, the second half, we hope that the volatility of the New Deal to end real estate. .. Of course, enterprises should also prepared to deal with fluctuations in the preparation.. In this process, we also strengthened the infrastructure, including service team training, store heavy equipment upgrades, increased product development efforts and so on.. In stimulating sales, .price promotions must be the only means of change.. </ P> <p>】 【found room you think a home network system, household consumption trends of scientific research on the significance of how businesses and consumers?. </ .P> <p>】 【Wang found room for businesses and consumers to do this sort of data analysis, I think it is very meaningful.. If the future of the consumer market is bound to the era of consumer-driven, consumer research .companies are not only bigger and worse in the industry.. This report can help companies of consumer psychology to help business-to-consumer market have a preconceived impression of the situation.. </ P> <p>】 【found room .home network better, thank you for accepting our interview!. </ P> <p> </ p>..