10 ceramic industry in 2010 forecast to usher in a new round of reshuffle.

<p> According to the "differential treatment, to maintain pressure," the macro-control policies, ceramic enterprises in 2010 ushered in a new round of reshuffle. .The new year, new challenges, ceramics enterprises will have changed? .In such an important business development opportunities, "prosperous Ceramics" magazine launched special ceramic industry in 2010 10 forecasts for the company to understand the macroeconomic situation, grasp the direction of scientific development planning for reference. .</ P> <P> <P> <p align="center"> </ p> <center> 2010 年 10 Predictions ceramic industry will usher in a new round of reshuffle </ center> <p> 01 macro .exports will not significantly change </ p> <p> China Building Sanitary Ceramics Association, said Chen Fan, vice president, in the next 5 to 10 years, the ceramics industry, the risk does not come from within the industry, but from the industry, the largest .The risk will be likely to come from financial stability. .He said, as the international market is gradually being swallowed up, the Chinese ceramic production capacity is still being increased, the amount of capital investment will rapidly increase. .One has the financial crisis, the market transfer, the transfer of resources and the financing of the ceramic industry will face great danger. .The industry generally believes that slow economic recovery in Europe and America, the global trade protectionism, the rise of China's neighboring countries, the ceramic industry, anti-dumping investigation into Chinese ceramics and so will cause a new round of overseas markets, the impact of exports in 2010 will face a larger porcelain .resistance. .</ P> <p> 02 bases into the primary task of digestion and production </ p> <p> 2009, the new source, the new Pearl, Dongpeng and other enterprises have entered the major industrial base, the new high-grade ceramic production lines. .With industry estimates, the 2010 national production of ceramic tiles is expected to surpass 70 million square meters, together with exports, after the large-scale ceramic production line formed by the international market, enterprises are unable to digest a huge production capacity, only the migratory home. .Digestive capacity of no more than two ways: First, cut, direct elimination of backward production capacity, a move although effective, but it lags behind the second is to tap new markets, solve the indigestion. .Adjustment of product structure to solve the former, while the latter needs to work on the industrial structure adjustment. .</ P> <p> 03 policy ceramic countryside imminent </ p> <p> Ministry of Industry has been expanding domestic demand, especially consumer demand as the primary task in 2010. .Following the "home appliances", "Auto countryside" after, including ceramic products, including "Building the countryside" just around the corner in 2009, had been speculation that the ceramic industry. .China Building Sanitary Ceramics Association, Ye Xiangyang said the township building of new countryside construction and building materials market objective will drive demand, China Building Sanitary Ceramics Association and the China Building Materials Federation is now actively seek to include state departments, including building and sanitary ceramics .building materials to rural areas of some preferential policies. .In fact, the majority of the rural market has become the focus of competition for ceramic enterprises. .</ P> <p> 04 Brand no brand will perish </ p> <p> 2010, the corporate division and brand positioning will be more clear. .Development of the industry and market competition, the enterprise must have a clear brand positioning and market demands. .Brands and OEM companies will become increasingly specialized, oem and cooperation between enterprises will become increasingly frequent cross. .Brand positioning will become more clear in the segment of the market, competition will be mainly in the same place between the market positioning of the brand, is expected to gradually form a healthy relationship between competing. .</ P> <p> 05 to the public from being environmentally conscious green </ p> <p> 2010 years from the Ceramic Industry "is green" to environmentally conscious the first year. .China Ceramic Industry must take the initiative to reshape the image of the industry, consciously adhere to clean production, energy conservation, reduce production and backward production capacity of the extensive waste of resources, the initiative to strengthen environmental protection, energy-saving and functional materials research and development and promotion. .Ceramic Industry in China, it is a big challenge but also great opportunities. .Many industry professionals and experts said, saving resources, energy conservation, environmental protection has become a global trend. .</ P> <p> 06 product features is the multi-thin characters </ p> <p> in ensuring the performance and mechanical strength of ceramic tiles under the premise of further promoting the thin tiles and reduction has become an industry consensus. .Thinning of the true meaning of ceramic tile, has not only reduce the cost of business at the individual level, but from the source to cure the excessive consumption of non-renewable resources, the strategy forward. .Tile-to-business technology thinning and little effect on updated production equipment, can be described as beneficial rather than harmful. .Can be expected, as the era of individual consumption, "lose weight" of the ceramic products will become the new darling of 2010. .</ P> <p> 07 rise in the cost price of products may stimulate price </ p> <p> 2009 by the end of bathroom tile headquarters of Wrigley announced that New Year's Day in 2010 to improve sanitary products, ceramic products and some price increases .range of roughly 5% -12%. .This is the most significant price increases in recent years, companies, domestic building materials industry is the first price adjustment of its corporate brand. .</ P> <p> soaring fuel prices, shortage of mineral resources, energy prices, transportation costs, reduced export tax rebates again, so that environmental costs are constantly increasing production costs continue to increase, profit margins dropped, in addition, personnel training ., equipment modification, technological innovation, brand display, cultural transmission, it is also brought to the enterprise is not a small operating pressure, the role of these uncontrollable factors, enterprises in order to develop, raise prices in 2010, it seems a foregone conclusion. .</ P> <p> 08 competitive domestic market is the field of protracted war </ p> <p> 2009, the ceramic industry in the cold to spend a warm winter, the entire industry, both production and sales. .Slowdown in exports in 2010, the ceramic enterprises will certainly showdown in the domestic market, the war had not yet smell the smoke. .</ P> <p> was expected in 2010, ceramic business environment will be further tightened, ceramics enterprises will further increase competition in the terminal. .Various marketing and promotional models will be endless hand-statutory, corporate marketing expenses and market access threshold will be further enhanced. .</ P> <p> 09 sales of the implementation of secondary and tertiary markets layout </ p> <p> Wuyi Yue, vice president of China Building Materials Federation that had focused on China's ceramic enterprises operating in the first-tier cities, affected by the financial crisis, .They began to sink to the second and third tier cities, domestic income is almost made up for lost exports. .Urbanization process and the overall promotion of new rural construction, including the pace of affordable housing and other favorable factors, but also for second and third class cities in advance of ceramic manufacturing enterprises a good opportunity to consolidate existing sites and to further explore the market who will become the main industry in 2010 .work. .</ P> <p> 10 will buy more as a marketing </ p> <p> we all know, "buy" the ceramic industry in 2009, one year keywords. .Buy new source in 2009 through 256 stations in 125 cities, attracting tens of thousands of end users involved. .It is understood that manufacturers generally buy direct profit sharing, prices are generally lower than usual, 30% -40% purchases, consumers can purchase brand name products at lower prices, the turnover rates tend to buy more than 90%, believe the heat in 2010 buy .unabated. .</ P>.