Beautiful food for thought after the big easy to the small ceramic exhibition down hard.

<p> hall, large easy to small down hard. .</ P> <p> recent years, a large exhibition hall has been building ceramics enterprises both love and hate of the terminal means of competition. .Love is that it can indeed enhance the terminal sales; hate is that it allows large businesses have sales expenses without profit. .Last year, the U.S. financial crisis from blowing from the large hall a bit cold; this year's selection of cutting-edge list, the China Ceramic Industry Association and the annual election by setting the maximum size of the new exhibition hall, a large exhibition hall to give the next temperature drop. .Scenery for a few years of the pottery industry, a large exhibition hall, the ultimate vendor is no longer seen as the only way to end the competition. .</ P> <p> In fact, the industry development in recent years to see, anything in the industry a little bit corporate and brand influence, almost all the money in the end market strength of several large exhibition hall was built; and business .These brand dealers, economic strength and viability of enterprises to be a large exhibition hall with totally mention. .In my opinion, these companies do not do a large exhibition hall, not from considerations of economic strength, but there do not have the required and necessary issue. .For example, some companies operating throughout the development of ideas and market instruments has its own specific location, not swayed when the wind; some manufacturers have better business ideas and marketing strategies, they will not do a large exhibition hall; also some companies to .The core exhibition is not on the big building, and do the kind of big but not when there is no meaning to give a sense of pure upstart hall, but the exhibition focus on the "Neixiu", put a little .do a rigorous exhibition design, elegant decoration, soft fitted well organized, is simply a learned scholar in the exhibition hall, this company is too lazy big exhibition hall. .</ P> <p> companies want bigger hall is not difficult, or even is a very easy thing to do; difficult is the bigger hall, and then how to make a small hall. .</ P> <p> building ceramics industry in the current and future market competition, the brand will continue to increase, consumers continue to be split is a foregone conclusion, the original brand's market share into the brand new face to seize the many .old brand sales by up to increasingly difficult, even shrinking phenomenon. .Take the second half of last year, although many companies are calling their sales of "adverse economic gains across the board," but many of them is self-defeating behavior bragging, really, after all, a small number of adverse economic gains across the board, most businesses is sales obvious .fell sharply. .Even the sales growth of enterprises, but also reduced the amount of price rise in the market make a yell, a market share fight it, do not look much bigger sales, profits if the accounts of the mood to laugh. .Suffered heavy losses in sales and profits of the case, a large exhibition hall of the huge expenses, will become the biggest burden on manufacturers and distributors. .Carrying a large exhibition hall to it, business is good, everyone a year of hard and huge capital investment, may be just earned a rent to others, stay in their own pockets not; business is not good, may be paid out .hard and lose money. .</ P> <p> If you want to go back to gallery is further reduced, it will be difficult, far to the Dali exhibition at the building when it is so smooth. .As the saying goes, water flows downwards with the flow. .When the big hall was built, the future business Leaving aside, for that facade, and that momentum is very thing to his face competition; can store large pavement into small, even if we can guarantee that more money is still a little on the face .make life difficult. .Even their own psychological hurdle passed, the terminal will do what the market reflects: It is not obvious business in decline it? .If there is not another kind of competitors, give his own views about it, want it is not good! .</ P> <P> <P>.