Frequent property control policies confront difficult home market of ceramic fixed.

<p> Recently, the state frequently launch real estate control policies, the impact of this policy by not only the volume down housing, ceramic home improvement industry is facing unprecedented pressure. .According to the statistics of relevant departments, with the restriction, limited credit and interest rates and a series of policy introduced, some ceramic decoration market volume of traffic and signing both fall. .In this case, the home improvement market react? .Very concerned about the home improvement consumer prices, is not the ups and downs will happen with the price change? .</ P> <p> physical market traffic reduction </ p> <p> It is understood that the property market home improvement market is subject to the impact of the New Deal, there have been some subtle changes. ."Property of the New Deal on the home improvement market, although with a lag, but the market reaction to this change, or something. ."Person in charge of a well-known home store says. .In some home improvement building materials stores, many shops in the brand and building materials door home improvement company billboards standing, although different forms of promotion, but almost all of its core in order to strengthen marketing efforts, increase sales. .In addition, many shops have adopted the approach of inaction, there is no publicity in the store before the post content, the customer is very sloppy, waiting to see the mentality of the market is evident. .</ P> <P> <P> <p align="center"> </ p> <p align="center"> frequent property control policies confront difficult home market of ceramic fixed </ p> <p> part .Area prices </ p> <p> It is understood that the property market after the introduction of the New Deal, 10 months ago, Nanjing, Hangzhou and other home improvement company to some brands are secretly raising prices, the range of 5% 20%, but not the brand price adjustment .signing home improvement company also reduced the level of concessions in order to absorb the cost. .But by October, due to frequent policy of market regulation, market demand dropped sharply, and many home improvement company, the price of the original strategy has been adjusted. .</ P> <p> many home improvement company, said that this year, many home improvement project costs are up, paint up about 5 yuan / square meters, paving tiles up about 3 yuan / square meter, wages .also rose by about 10%. .For this reason, many home improvement company planned to raise some of the projects in the October offer. ."In the context of such a dismal market, the price is dead rise not up, and some may even rely on home improvement company cut prices to compete for the market. ."But there are some who expect the industry as the market improves, the spring season before the arrival of home improvement, home improvement prices will increase about 5% or 20%, multi-link price increases to absorb the cost increases. .</ P> <p> adverse economic growth in online sales </ p> <p> home improvement market is the property market despite the adverse factors overshadowed the New Deal, but with a weak physical market is different from the Internet, home improvement retailers to buck the trend growth .Transactions on fire. .To the nation's largest platform for electronic home improvement - home improvement industry, for example Taobao Mall, this year, Taobao ferocious home improvement market growth, the monthly average daily sales growth from the beginning to now more than 60%, becoming the biggest bright spot home improvement market. ."This growth is not unexpected. ."A source said e-commerce, e-commerce has reduced distribution costs, without geographical restrictions and other advantages, so under pressure will be stronger. .And more and more consumers start shopping online, but also propelled the expansion of online shopping market Jiazhuang Ye. .</ P> <p> analysts believe that the regulation of home improvement companies, is a challenge and an opportunity: on the one hand, squeezing the growth in the upstream sector of the bubble blindly; the other hand, also allows consumers to see the home improvement .the real market price system, helps consumers buy goods in a rational manner, which for want to win the market through innovative enterprises is not a bad thing. .</ P> <p> by traditional marketing channels, home improvement products from the factory to the hands of consumers, need to go through agents, the two channels part of the terminal stores, home improvement products, prices and costs increase at least 1 times. ."A cost of 2,000 yuan furniture, ex-factory price was 3,000 yuan, is often sold to consumers was 6,000 yuan. ."An informed source," if you want to expand the channel, conversion of manpower, material costs, profit will be nothing left, but if the business onto the e-commerce platform, directly to consumers, corporate profits are able to channel out .the cycle of exploitation. ."A responsible person the furniture industry. .In the past year, the home improvement stores in the online sales jumped 4 times this year in August, the shop sales to 230 million. .</ P> <p> Statistics show that last year the number of Internet users has reached 298 million. .To the nation's largest retail site Taobao, for example, its turnover to more than 200 billion yuan last year, of which 60 billion yuan home improvement products. .The industry said that with the development of the Internet, the traditional home improvement industry into e-commerce is an inevitable trend, network marketing will become a home improvement business sales path can not be ignored. .</ P> <p> rigid demand dependencies </ p> <p> "Inhibition of the property market is the main New Deal real estate speculators, and this part of the population is not the actual home improvement customers. .From another point of view, the state through the New Deal increased the support for working families, increase the placement of rooms, the ratio of the fitness room, which is part of the decoration of the rigid demands of consumers group, is not targeting the high-end market, home improvement companies .target consumer group. ."A home improvement company official said, in reducing high-end market customers. .</ P> <p> a tile dealer, said that although the property market is now frequent the New Deal, but the New Deal's impact on the downstream building materials industry is not yet apparent. .Over time, building materials industry may be affected by this spill. .As the extent of impact, the key is to look into the real estate industry as a whole. .</ P> <p> "New Deal for Jiazhuang Ye is not only not adversely affect, it will promote the development of home improvement. .Because of the introduction of the New Deal directly curb the real estate group real estate. .Expected end of this year, house prices will fall. .As a result, people save money to buy a house in the decoration can spend points on, and naturally raise the quality decoration. ."A home improvement company official said. .A person in charge of home stores, also holds the same view, restrictions on the property market is the New Deal real estate speculators, through appropriate housing can make rigid demands to suppress further release. .Only the rigid requirements of the buyers will be decorating the house, these people added, home-improvement market will rise. .</ P> <p> </ p>.