Min-Long Chen Jinlin: three bases into a tripartite balance of forces to enhance brand-building public.

<p> flow of current Chinese domestic market is still crowded stage, no one store can do a single large swings in the national field orders to the world. .China's domestic industry comb stores in circulation, we found a variety of categories can be roughly summarized as follows: to Macalline, actually represented the family, take the expansion route of the conquering country type stores; to Hangzhou as the representative of the sixth space professionals take the high road ., and a very strong party in the local stores dominating type; the dragon with representatives of Shanghai Construction, design, decoration, furniture, building materials, soft-mounted, fully-equipped one-stop service-type appliance stores; also to B & Q, Home .Po as the representative to the supermarket mode of operation, promote the concept of foreign decoration DIY stores; and only the local market, only one business category, such as soft equipment, doors, lamps, etc., but in the relevant category unrivaled market operation .Business-type store specializing in ... ... Overall, no matter what kind of stores, have their own characteristics, each with its survival, deserve our careful study and discussion. .</ P> <p> Based on this, in May 2010, found room home network launched a grand "win in the end, the development of China's home store map" national series of reports. .We will be linked in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Tianjin, Wuhan, Chongqing, Chengdu nine urban sites, through a series of interviews, depth reports, lying at home forums, topics, etc., on various growth trajectory of the typical stores and plans for the future .sort out the outline, then the system depicts the map of the overall development of China's home store! .Stay tuned! .</ P> <p align="center"> exclusive Juxian found room "home store map" of the headquarters base in Fujian Long Ceramics: The parent </ p> <p> home building materials industry in Beijing, regardless of industry or the general .consumers, not people do not know Min Long ceramic headquarters base. .He, in Beijing continue to insist on self-reliance Shilihe areas, the "Shilihe" into ceramics, sanitary ware, doors, cabinets and other building supplies, home CBD, super-distribution center, or even as a synonym for home building supplies. .</ P> <P> <P> <p align="center"> </ p> <center> found room exclusive Juxian "home store map" of the headquarters base in Fujian Long Ceramics: The parent </ center> <p> .to special win, writing a professional model the legendary </ p> <p> to special win, is the headquarters of base Min ceramic dragon can open up a world market in Beijing, the secret weapon. .It is reported that more than a dozen years ago, Min Long in "ceramic" single category in the traditional building materials market and fierce competition in the supermarket inventive, the calendar had a few short years, it will be "ceramic distribution center," the first domestic playing a rapidly ."Chinese Ceramics brand headquarters base", thus creating the myth of the industry. .</ P> <p> ceramic base headquarters, according to Min, chairman of Chen Jinlin Long, said the dragon, the predecessor of Min operating mainly in ceramics, formally in 2002, "Ceramics Market" outreach service to "one to .show a real "business model, retail, wholesale and one of the Min Long ceramic base headquarters, the" professional market "advantage, by virtue of the exhibition, marketing, service, cultural transmission and many other functions to the" Chinese Ceramics .Brand headquarters base "of the situation, and quickly became ceramic information release center, exhibition center, logistics center, group purchasing center, marketing center, cultural transmission center. .</ P> <p> With this unrivaled, "Min Long mode" a few years, Min Long get together and shop from the extensive museum and gathered into a luxury home base for the headquarters of ceramics, from the original only .Now developed into a business building ceramics collection building and sanitary ceramics, artistic ceramics, hotels, restaurants and other business of the Group of companies. .</ P> <p align="center"> </ p> <center> Min Long Ceramic ABP plans </ center> <p> Tao Wei to the doors, cabinets, the three pillars of forming </ p> <p .> In addition to the scale and momentum are flourishing ceramic base headquarters, Min Long Shilihe began in Beijing, see more business opportunities. .September 26, 2009, the business area of nearly 20,000 square meters of total bases in Fujian Long doors officially opened for business; March 6, 2010, the headquarters base cabinets Min Colorful dragon appeared in the capital, the strong brand integration and specialization .The service standards for consumers to provide a full range of services. .</ P> <p> Accordingly, Min Long, "the Tao Weiji to," "wooden base" and "cabinet base," all have opened, but also indicates Min Long behind the brand has been formed .the three pillars of power, the three major types of building materials to develop the next development will be Min Long to provide stronger support. .</ P> <p> Min Lung Group Chairman Chen Jinlin that the current rate of development of domestic industry shock quickly, a lot of products is constantly upgrading. .While the brand on the market today gathered, but the corresponding lack of market norms, an urgent need to enhance the brand image and cost-effective professional brand stores. .The future home market tend to specialized, consumer demand is gradually changing the shopping, pay more attention to professional, branded services and products. .</ P> <p align="center"> </ p> <center> Min Long Ceramics Museum information Photo </ center> <p> from the "Culture Year" to "public on" continuous improvement stores .brand image </ p> <p> 2009 年 Min Long to as "Culture", held from March beginning of the second ceramic Cultural Festival, a year which has done a lot around the ceramic culture activities. .In 2008, we opened the Museum of Art December 20, at the same time launched dragon Min 2009 Min Long Ceramic Cup Competition. .</ P> <p> Chen Jinlin that "many people feel are the profiteers of doing business, I think there is no absolute. .These business owners around me are very responsible. .This is a disaster in our country a few times you can see that, in fact, many of our private companies are responsible. .Public welfare must be not only the development of enterprises, and we want more people to have a love, so that our entire community can live in harmony, society can progress. ."</ P> <center> </ center> <p align="left"> In addition, in June 2010, by the Beijing Municipal water conservation management center and the headquarters base in Fujian Long ceramic jointly organized the" low .• Min Long Carbon saving first - replace the old water-saving toilet sale double protection "charity headquarters base in Fujian Long Ceramics held the launching ceremony. .Participate in the activities of the six major toiletries brand, Wrigley, constant cleaning, United States and Canada, is still high, the benefits of, Faenza will provide 10,000 sets of toilets, 3 fold at the lowest price for the old, old people in residential home .still in use in more than 9 liters to replace the toilet. .</ P> <p> Min Chen Jinlin Long, chairman of the headquarters base ceramics that, as the domestic ceramics, sanitary ware brand's headquarters base, Min Long committed to adhere to the advanced concepts and cutting-edge products to promote social responsibility, the water crisis in the face of intensified ., Min is committed to protecting water resources as long to have any. .The practice of organizing the public service activities, both for the construction of water-saving society to make positive efforts, but also reflects a strong sense of social responsibility mature companies, there are companies out of the public good characteristics of the road. .</ P> <p align="center"> </ p> <center> Min Chen Jinlin Long, chairman of the headquarters base ceramic </ center> <p> The following is the interview Record >>></ p> <p .> Guest: Min Chen Jinlin Long, chairman of the headquarters base ceramic </ p> <p> Time: June 13, 2010 </ p> <p> Location: Min Long ceramic base headquarters </ p> <p> Reporter: Wang Lijun .</ p> <p> home network】 【found room in the first half of 2010 the property market frequently introduced the New Deal, the downstream domestic industry has generated this discussion. .You Min as the dragon very influential person in charge of the headquarters base of ceramic, if you can predict their own real estate property market in the New Deal may give what kind of impact? .</ P> <p>】 【Chen Jinlin because real estate is the home of the downstream, so we feel a certain influence. .Sales of real estate market decline, we will follow transmitted to the building materials industry. .This is indeed a great country is determined to rectify the market, I think this is a good thing for the future market. .As short-term pain long pain, once the bubble burst and after, there will be more unpredictable consequences. .</ P> <p>】 【found room home network It is understood that the property market has been on the lower reaches of the New Deal domestic industry had a certain influence, a number of home building materials stores in size up the situation. .New Deal for the home you think the real estate industry will have what effect? .Min-Long is currently the headquarters base of ceramic What opportunities and challenges encountered? .</ P> <p>】 【Chen Jinlin know from our private point of view, the current home building materials market, it has been a drop in performance. .We are in the off-season comes, is also actively promoting the "changing the old toilet," the public welfare activities, hoping to drive through a series of public service activities of the popular Dragon Min, but also to win more business opportunities. .</ P> <p> home network】 【found room in the first half of 2010, many home stores have accelerated the pace of expansion and annexation, Beijing home building industry leading companies moving further and further rapid expansion of the road, what do you think the current flow of trade .expansion of situation? .Min Long Ceramics how to plan the future of the headquarters base in the territory? .Already have their own expansion plans? .</ P> <p>】 【Min Chen Jinlin Long established in 2002, has been mainly a professional market. .From a professional tile base, and later increased the headquarters base of sanitary ware, wooden base headquarters, the headquarters base of the cabinet. .I think the market segments to enhance the competitiveness of more help and more to enhance the professional. .For example, we replace the old toilet activities, to enhance the long and settled in Fujian and the overall business impact in the industry. .</ P> <p> found room home network】 【Min Long ceramic base has been based on the local headquarters of bigger and stronger in terms of innovation, the first half of 2010, what has been achieved? .Is realized in the first half of the schedule? .</ P> <p>】 【Chen Jinlin expansion we have been thought about things, we believe that bigger is easy, but it is hard and strong. .If not stronger to do first large, it is easy to go wrong; and if asked to do big and strong, it is relatively easy things. .Min-Long has been working for so many years consolidating our base. .</ P> <p>】 【found room home network headquarters base in Fujian Long ceramic market performance in the first half of 2010, how? .The current trend of home building materials market to? .How to look at the future of home building materials industry in the second half forecast? .</ P> <p>】 【Chen Jinlin say the ceramic industry, in recent years is the best since last year, businesses, stores have performed very well. .However, after May of this year there have been some businesses do sales declines. .4,5 months there the situation is not busy season, will also be sold immediately on the 6,7 month relative to the off-season to enter. .We estimate the performance of the current market downturn will soon be better, the fastest fall of 8,9 month renovation will be the peak season comes with burst. .</ P> <p> home network】 【found room in 2010, Min Long ceramic overall increase in ABP goal? .Have the confidence to achieve overall expectations? .</ P> <p>】 【Chen Jinlin appropriate for each holiday we will launch promotional activities, and Fujian in 2010 is the headquarters of the base ceramic dragon public, we the general situation this year is still very confident. .This year the brand concentration is increasing, many big brand's market share is rising, while the smaller brands in slowly decline, the market was out of line, you may transfer to the second and third tier markets. .</ P> <p> </ p>.