No ceramics factory brand marketing into a double-edged sword into the scale of new ways.

<p> in Foshan Jihua along the area, whether from the International Ceramics Exhibition Center to the international market, porcelain sea, or from the Casa sanitary ceramics in the world to the Ceramics Industry Headquarters, many exhibition halls, many brands are taking this ."fabless" of brand marketing line. .</ P> <P> <P> <p> "fabless" of brand marketing and a great OEM relationship can also be said to be an upgraded version of OEM. ."Fabless" of brand marketing and OEM's biggest difference is the brand owner and even production lines, plants are not, all commissioned by marketing products processing, production. .OEM is a society of mass production, a trend of great cooperation the only way to rationalize the allocation of resources is also an effective way. .Nike USA, its annual sales income up to $ 2,000,000,000, himself not a production plant, only focus on research, design and marketing products using OEM way to become the world's OEM business success story, but also "non-plant .of the "classic case of brand marketing! .</ P> <p> Since reform and opening, along with the rapid development of Chinese economy, the real estate industry also has been rapid development; the ceramic industry as a decorative material an important family member also has made significant progress and huge improvement .. .Some of the strength of a certain size enterprises began expanding rapidly, have a rapid increase in production lines. .</ P> <p> But with the spread of the global financial crisis last year, export has been greatly affected; the domestic real estate industry also faces enormous pressure adjustment, the market demand is relatively shrinking. .This has caused significant excess capacity, companies are seeking strategies to absorb the excess capacity; then OEM to "on stage" the. .</ P> <p> What is more, some companies base their production in other factories directly to commission the production and processing; and is responsible only for their own R & D and marketing, and concentrate on building its own brand - that is & ldquo .; no factory "of the embryonic form of brand marketing. .Along the area in Foshan Jihua, whether from the International Ceramics Exhibition Center to the international market, porcelain sea, or from the Italian American Ceramic Sanitary Ware to the Ceramics Industry Headquarters, many exhibition halls, many brands are taking this "no .factory "of brand marketing line. .</ P> <p>, of course, relative to the appliance industry and the IT industry, there are still many to be the ceramic industry improve and enhance the place as soon as possible. ."Fabless" of brand marketing, there are some problems to be solved, specifically in: </ p> <p> 1, "no plant" of the biggest advantages of brand marketing should be reflected in the marketing, and for .In terms of the domestic ceramic industry, there is not a pure brand OEM OEM work very good. .It stands to reason, the previous pattern is: More Chinese enterprises business model is a "olive", that emphasis on production, light R & D and marketing; foreign companies more of a "dumbbell", that is, in research and development .and marketing, light production. ."Fabless" of brand marketing is truly a great step forward, but marketing is also a higher requirement. .As the production base in cooperation manufacturers, the logistics in the management of more demanding; as "fabless" business, the brand's packaging shape. Brand promotion and upgrading higher demands. .</ P> <p> 2, independent product R & D seriously inadequate. ."Fabless" the advantage of brand marketing should also be reflected in the R & D, design. .Prevalence of the ceramic industry, "imitation". "Copied" the wind is often a listing of a new product, we are trying to imitate the production. .</ P> <p> useless such an atmosphere the rapid development of ceramic industry. ."Fabless" brand management company is emulating, as long as the market has to find ways on new products; Chinese antique ceramic tiles Bo has a brand, exhibition hall also has a certain style, which is also a lot of new products, but .are to imitate others, the lack of independent innovation. .</ P> <p> 3, corporate venture capital is generally inadequate. .A lot to do "no plant" of brand marketing boss that is entrusted to the production anyway, do not or rarely do their own inventory of;, which are orders, and re-arrange the production, so do not need a lot of money to be had. .This is absolutely erroneous understanding. .</ P> <p> view of the above problems, may take the following strategy to provide complete: </ p> <p> 1, "no plant" of the biggest advantages of brand marketing should be in marketing, it should find ways to .marketing strategy and marketing management to play the greatest benefits. .Really, this strategy is not generally a good boss and the company can use its high requirements for marketing; not register a trademark, rent an office or showroom, you can invest some money to do a good job of. .</ P> <p> present, the ceramic industry, marketing management and competitive level is not high enough, have not reached the appliance industry and IT industry standards; a lot of ceramic enterprises still remain in extensive sales management level. .This is a "fabless" of brand management to provide a large market opportunity, as long as seize the opportunity to quickly improve the brand's packaging and promotion, and more for the dealer to offer some solid products and services for customers with .to real business benefits, can form a real good brand reputation and their effects. .</ P> <p> 2, strengthen their own brand of new product development and design work, real products with independent intellectual property rights system. .The current practice of "Taking" of course has its reason to exist, but if we could develop the market characteristics and competitive advantage on new products, which are differentiated products can bring unexpected benefits to our .! .The current version of the ceramic industry, there are some web design companies or companies that we can cooperate with it to buy a number of patented products in some way, this is definitely a good practice. .</ P> <p> 3, venture capital and make full preparations. .Pure OEM brand management to do, do not bear the equipment depreciation, and self-built factory and production management of risk; this does not mean do not need some capital investment. .The idea of product line, new product development and inventory of reasonable arrangement, marketing Hall renovation and marketing costs of inputs are necessary. .Because we are doing brand, brand value and the premium is capable, without a certain investment is never do! .To believe: there is a return on investment, sometimes high rate of return. .</ P> <p> 4, the promotion of good brand management and services. .No factories, no means you can not do "a hundred years old"; brand can be "a century classic brand!" .Product quality must be guaranteed, a guest to the timely processing of complaints; customer training and guidance must be done. .To believe that: services can add value. .</ P> <p> "fabless" of brand marketing model is the development of ceramic industry at this stage of the product, the market is fully competitive stage of development results. .As long as the understanding of the essence of this model, with flexibility, to a certain minimum investment can get good returns. .</ P>.