Service marketing will upgrade five heavy building materials, create a new scene event 2010

<p> In 2009, domestic industry is not trivial, against the background of the financial crisis, the industry in the rapid development of more than ten years for the first time, welcome further adjustment, the opportunities and challenges, successful co-existence with .labor pains. Some brands are still high, reflecting the majestic grandeur. Some brands have revealed a worrying decline, its prospects. </ p> <p> 2010 is just a start, home building materials industry has been a spate of great events, .these events are the most important product launch, service upgrades, major marketing campaign started, here are the five industries, each industry has selected a representative sample of events, these events can be seen by various companies in the peer to the unusual layout level. .</ p> <p> Coating: 3A paint together world climate organization "million forest" Northwest land will be a million trees </ p> <p> Famous Green paint brand together with the international environmental protection paint 3A climate organization, Green Foundation ., China has become the "one million forest" project in the paint industry's "love partner". This is the second "kairuitan" and "Shenzhen Development Bank" became the love partner, first make the creation of paint brand, is the entire building .materials industry is currently the only to "millions of forest" well-known brand. </ p> <p> In early December, 3A-friendly paint senior official release this environmental protection activities, and officially launched "a bucket of paint a tree .: dreams of love "of large-scale environmental public service activities, in the next three years through the" forest "project to millions of Northwest donated 30 trees Sea buckthorn tree planting, for improving the local climate, environment and ecology for poverty alleviation. .At the same time, where to buy a bucket of "love Baby" pure green wall paint for consumers, it will get its environmentally-friendly paint 3A donated planting of a tree and free love card. At the same time, the consumer purchase paint .by 3A environmental paint "dreams of love," the official website of the growth of total viewing small trees, and the opportunity to participate in the "green paint 3A million forest • eco tour", visit the planting site. </ p> < .p> "Millions of forest" scheme is administered by the Organization for the joint China climate Green Foundation, United Nations Environment Programme (UNEP) launched jointly, aimed at promoting low-carbon life to the public, and 1 through 5 dollars trees Sea buckthorn .tree donation activities, support to the Western climate of people in poor regions to improve the local environment, and increase revenue. Through this activity, poor households will be free of the family of Sea buckthorn seedlings, fruit farmers all proceeds to return. World climate .Organization United Kingdom from Prime Minister Tony Blair launched, famous movie stars lost herself at Golden time assumed the outline of the Asian Pacific region. 3A paint as the first and the China Green Foundation and climate organizations caring partner of paint brand, cooperation with third- .party will be held January 2010 Grand launch of the partnership to call more people concerned about the low-carbon, attention to environmental protection, especially in the home environment-friendly and low-carbon conscious. </ p> <p> At the same .time, 3A paint has launched a low-carbon green coating solutions, designed for the next few years to 100 000 households, by household decoration for low-carbon, energy-saving, environmental and health objectives and within the company and the country's distributor in .the implementation of the environmental protection life 3A's code of conduct, including minimising the use of ultra-thin plastic bags, shopping bags with 3A; classification of domestic waste; pollution reduction; reduced up to avoid using disposable wooden chopsticks and disposable tableware, saving the .Earth's resources; antifeedant wildlife, change unhealthy eating habits; travel should not be discarded not degrading things more conventions, such as 15, covers the life and work. </ p> <p> <p> <p> Bathroom: o Asman three .-dimensional marketing model wins the top brand </ p> <p> Recently, o Asman 2010 annual meeting held in Kaiping strategy, proposed the "market team build solid marketing planning new mode", designed to build up a lead of sanitary brand and .climb the peak of the bath industry. O Asman bathroom is pursuing professional marketing channel integration, as well as the brand of strategic plans. </ p> <p> In the 2010 marketing work, o Asman will also focus on brand building and retail .channel, on the one hand, the introduction of professional brand consultancy brand planning and branding, to enhance brand awareness and build a star product; on the other hand, o Asman and Red Star kailong, even House these national circulation for closer cooperation, including .engineering, home, community, community, diversity, combination of channel resellers get through sales channels, and achievement of o Asman brand and the product can be extended to every corner of the country. </ p> <p> At the same time, .o Asman bathroom took the lead in introducing FEA network integrated marketing communication, in the bathroom and consumption topic marketing, network advertising, network marketing, event, Forum, Word of mouth spread, a large network activities in marketing, network blog promotion, search engine .marketing, e-commerce, and other policies on depth of mining. To national mainstream media and interactive community-subject to local mainstream media and interactive community for support, home, decoration, fashion, female, life and other communication channels for the backbone to .Terminal promotions and local topics campaign for traction, the formation of the national joint marketing structure, creating ao Asman sanitary development of the second take-off. </ p> <p> So easy to become a way of life that is o Asman bathroom .pursuit. Over the years, o Asman always exquisite bathroom image conveys tranquility, nature and elegant temperament, is committed to help more families to enjoy unlimited easily brand bathroom, "three-dimensional marketing model", planning and implementation, will let o Asman life .philosophy within reach. </ p> <p> Tao </ p> </ p> </ p> Porcelain: XING pyroxene cubic promote reproduction "stunning" <p> In 2009, has successively obtained Xian, Quanzhou, Fujian, Guangdong ., Beijing, Shanxi, Shanxi, etc for sale event a complete success, Xing Hui ceramic has begun planning the 2010 greater promotion of the situation, to popularize "third generation porcelain tiles, porcelain tiles for domestic" application of a comprehensive upgrade 2010 blows " .third-generation porcelain tiles "universal storm. </ p> <p> Xing Hui ceramic to market this" stone cubic "series porcelain tiles product, developed a" block cubic "fabric technology, the use of massive cloth, fixed-point granulation ., petrographic fission, three-dimensional permeability inclusive and crystallization of cleaning and other advanced technology, look similar to the national swimming pool "water cube" appearance, green plant near rewards and if the cell wall. Solid blocky stone texture mechanism to achieve top simulation .results, lifelike restored the romantic charm of the natural stone. Body of the tranquil and moist in Crystal, gives off a noble and unpretending, elegant but not kitsch jade temperament, at the same time, through a variety of technical breakthroughs that make brick body .density greatly increases, so that the traditional porcelain tiles of quitting. </ p> <p> Floor: floor-carbon offensive nature intensely </ p> <p> Low-carbon, energy-saving and emission reduction, environmental protection, health ., which has become the most popular keywords in 2010, and in the enterprise, such as 3A paint, Shenzhen Development Bank, Shanghai Pudong Development Bank, mengniu, nature flooring and other famous enterprises have launched a low-carbon, natural floors and very low .-carbon initiatives. </ p> <p> Natural floor-the largest flooring supplier. The floor has been dedicated to nature through the full life-cycle maintenance to ensure that timber recycling in carbon emissions. In the zero carbon Museum in nature in .the floor will showcase how through responsible corporate behavior to ensure that downstream lifecycle implementation from forestry, manufacturing, transportation to the evolution of the recycling industry. At the same time will show floor and the aesthetic dimensions of information. </ p> <p> .At the same time, the nature of the floor as "my yellow kind of tree," "I'm a tree in the Yangtze River" and "I provide consumers a tree" and other environmental protection activities are an important component and low- .carbon. In January, "China zero carbon city and architecture development and future of" Press Conference, President of sheyang nature flooring has a theme built bin. </ p> <p> Doors: wooden door, CEO of TATA Fengbi video chip < ./ p> <p> 2010-10 January, TATA doors use video conferencing system, the country launched a massive campaign, according to CEO chip this publicly available information about the claims that one hour to sign several thousand orders. However, such a flourishing .CEO chip marketing forms, has been announced as the "TATA Fengbi" last time. This is my usage, signings in obtaining orders of home industry, TATA move quite outrageous, equivalent to bid farewell to the Chief Executive of the signings. </ p .> <p> Video chip to TATA, TATA linkable nationwide, TATA Chairman Wu sunrise to take charge of Beijing and the national scene in interaction. It is understood that the innovation and development, TATA "CEO chip" and "CEO video chip" tenth .anniversary celebration in TATA, March 8, activities and events are implemented during 9.20 has good effect. And TATA wooden doors in mining the Internet marketing value remain far ahead. </ p>.