The strong, the stronger the weak weaker hardcover houses will accelerate ceramic industry reshuffle

In accordance with the laws of the market development, industry reshuffle that is strong, the stronger, the weak weaker until it is eliminated, it is on the market of refocusing and resource allocations. But the key is to shuffle the concentration of resources. This survey, in energy saving, low-carbon economy, reduce duplication of decoration and second decoration of background, in the Government sector, advocacy and support, hardcover houses have been becoming mainstream real estate development. In just a few years time, hardcover houses account for national housing ratio of 20%, Beijing, Shanghai, Guangzhou, Chengdu and Shenzhen 5 big cities of fine decoration rooms in all of the average ratio of commercial buildings to 41 per cent, and growth trends continue to increase.

The Mainland of second and third line cities hardcover houses are also emerging, with Shenzhen more shouted "2010 Shenzhen full decoration domestic sales rate will reach 100% of the target. "This means that the ceramic industry relies on a single home renovation of traditional retail market share goes down. 20% of the hardcover room, also means that the real estate channel 20% share of sales of ceramics has been hardcover houses works by purchasers. In fact, the industry group has considerable strength of enterprise heads also told us that the real estate project market product sales in recent years has been rapid growth in occupies its 60% share of sales. Evidently, the hardcover has quietly changing housing market pattern.

Cake is great, but eat or minority. Families facing independent repair, ceramic enterprises and consumer brand also has considerable right of speech, and frequently tens, 100 purchases project buyers, ceramic enterprises can only "slavishly" normally lie on their backs. Because of this, hard cover housing market for the product quality, price, production and development ability, delivery speed, close to the nature of service, engineering team, and many other aspects of the proposed a very demanding requirements, this requires Enterprise in integrated manufacturing capacity, financial strength, professional team building and many other aspects of the high. In addition, because the project tender market of immature and not share this criterion, a cake of enterprises there will also be confronted with a series of financial pressure, payment for the settlement of economic disputes and legal, social, moral hazard. Therefore, to be able to truly enter the hardcover housing market and the Wolf Dance is brave, and wanke, Poly, huayuan, country garden and other real estate magnate dialogue, is currently the industry's only new Zhongyuan, dongpeng, Marco Polo and so few vocalist giants.

Needless to say, the rise of hardcover houses have become the ceramic industry market resource redistribution of vital force. According to industry analysis, the ceramic industry while a group emerged very large ceramic enterprises, but generally not the market share of the total 1% of the market, market concentration is extremely low. So, over the next few years hardcover housing market jingpenshi growth and leading enterprises and real estate developers in the depth of cooperation, cooperation in the mode of continuous improvement, a huge market share will continue to be focused, industry reshuffle will also speed up the process.