To intensify research and development of new products in rural sub-tile building materials to the countryside to eat a piece of.

<p> "Although the policy has not been formally introduced, but we hope to take precautions to prepare for the ceramic to the countryside. ."Yesterday, the China Ceramic Industry Association, Director of the Office of Foshan Blue Guard, told reporters before the China Building Materials Federation for the Ministry of Industry, submitted to" expand the policy and the implementation of the proposed building to the countryside, "the first draft of the relevant person in charge of industry and enterprise .recently in a meeting to discuss "building materials to the countryside" is feasible. .</ P> <p> introduction of the policy materials to the countryside, Foshan ceramic enterprises have indicated that the majority will effectively increase their sales, more enterprises take the high road Tao said it would broaden product line, specialized research and development for the rural market .new products. .</ P> <P> <P> <p> "implementation of the recommendations," said the new or renovated housing in rural areas, where farmers new housing or renovation of housing, purchase of ceramic, cement, steel and other major building materials, belonging to the national industrial policy, or allow .products, according to the amount of actual consumer purchasing building materials to obtain 13-20 percent of the subsidies. .China Ceramic Industry Association, Director of the Office of Foshan Blue Guard expects the policy, if implemented, could boost sales of Foshan ceramic enterprises to grow by 20% -30% per year, and will maintain the same growth rate in three years. .</ P> <p> blue guards called "home appliances" made to the policies introduced from the use of more than a year, is expected to "building the countryside," the earliest specific policies can be introduced later this year. ."The main catalog is difficult to be subsidized, there are more than 25,000 ceramic brand, which breeds can enjoy the subsidies, the government and enterprises are also considered. ."</ P> <p> a ceramics have suggested that, given the ceramic products for the consumer durable goods, the Government should try to choose cost-effective products, and taking into account the service. ."Can not scale enterprises to select, to advance the premise of price, select a good brand, good quality products. ."</ P> <p> Cai Youzhuan higher penetration in the rural areas </ p> <p> emphasis on rural consumers when shopping" price first, "but after the upgrading of industries in recent years, product positioning, Foshan ceramic enterprises .already biased in the high-end, price is also higher. .In this regard, a number of ceramic enterprises in Foshan, said to be based on the progress of implementation of the policy as soon as possible sales of products suitable for rural development, points to eat, "Building the countryside" share. .</ P> <p> Mona Lisa Ceramics director Zhang Qi Kang said, the company sold mainly to one, mainly second-tier cities, rural marketing is only about 25% of total sales. ."If the 'building materials to the countryside' implementation of the bidding finalists, we must consider the affordability of the rural consumers and bidding requirements, the development of ceramic products for rural areas. ."Zhang Qi Kang analysis refers to:" Mona Lisa brand determine its price too high, and the entire large enterprise can not change the pricing system, we can only develop new products and adaptation policy. ."</ P> <p> Tao Zhang Nian, general manager of marketing centers over that since the" building materials to the countryside "policy pending the formal introduction of the time, sales for 2010 will not </ p> <p> much .effects. ."But with the development of rural markets, ceramic enterprises must develop low price products, we launched in April this year, the new product is designed for third and fourth tier cities developed. ."</ P> <p> end product positioning that will let Foshan ceramic enterprises miss the" building materials to the countryside, "the opportunity? .Blue guards that are fully capable of Foshan ceramic enterprises in the product line to be adjusted. ."May consider the production of tiles, Cai Youzhuan other products with a higher prevalence in rural areas, and strengthen the channels of sinking the chance. ."</ P>.