7th Dongpeng tiles named "500 most valuable Chinese brands".

WASHINGTON <p> recently released by World Brand Lab in 2010 "China 500 Most Valuable Brands" list, a famous Chinese brand of tile list Dongpeng defending Champion in the industry, it is learned that this is the third consecutive Dongpeng .7 was selected to the list. .China ceramic tile in the EU anti-dumping investigations initiated situation, Dongpeng brand value as an important breakthrough weight of trade protectionism, has far-reaching significance. .</ P> <P> <P> <p align="center"> </ p> <center> Dongpeng tile 7th awarded "China's 500 most valuable brands" </ center> <p> Brand .value is climbing, the list for 7 years </ p> <p> 6 28, 2010, the Seventh World Conference & Brand 500 most valuable brands released in China held in Beijing, the World Brand Lab in 2010 ."500 most valuable brands" list, 12 brands of Chinese ceramic industry list, famous brand Dongpeng tiles selected in the 7th row list, and ranking within the industry, the defending Champion. .</ P> <p> It is understood that, since 2004, crowned as "China 500 Most Valuable Brands" list since the tiles have been for 7 years Dongpeng among the list of the brand, brand value has been steadily rising, from 8.55 in 2004 .billion yuan in 2010 to 36 .. 9.5 billion, an increase of 57.03%, among the industries top brand value. .</ P> <p> President of the World Brand Laboratory in 1999 • Nobel laureate in economics Robert Mundell said, "China's 500 most valuable brands" list is based on corporate financial analysis .analysis of consumer behavior and brand strength analysis and derived, reflecting the core competitiveness of enterprises in driving brand value growth of the driving force. .</ P> <p> strategic adjustment at every step, constantly reinforce the brand strength </ p> <p> Dongpeng official said, once again won the World Brand Laboratory Dongpeng "500 most valuable Chinese brands", non-overnight .work is a profound knowledge of the process. .In recent years, Dongpeng to carry out industrial restructuring, to achieve a strategic transformation, adhere to independent R & D and design, world-class patented technology and unique combination of oriental art and improve the technological content of products and cultural connotation, in the international and domestic markets .been fully recognized and highly regarded brand, reputation and improve brand competitiveness constantly enhanced brand value rising again. .</ P> <p> According to the person in charge of this year released a new image Dongpeng strategy, employing world champions Shen Xue and Zhao Hongbo endorsement brand, also announced a new logo, ad from the "create a spiritual space" to & ldquo .; beauty of the world ", more accurate interpretation of the Dongpeng brand positioning, brand identity and brand strategy. .At the same time, continue research and development Dongpeng internationally competitive new products introduced this year, 5A standardized bricks, its flatness, durability, resistance performance, waterproof performance, environmental performance and other indicators are better than national standards, new products .R & D for the brand building pad for a solid foundation. .</ P> <p> respond to change with confidence, a strong brand to achieve breakthrough </ p> <p> Some experts said that with the momentum of the international market, the rise of trade protectionism, Dongpeng won the "500 most valuable brands" .not only enhance the brand strength, but also in a difficult situation in international trade, increased competition in chips. .</ P> <p> Recently, the EU initiated anti-dumping investigations of tile, if you do not respond, the Chinese exports to the EU anti-dumping duties or tile will reach 430%, tile price of exports to the EU will reach twice as Italy and Spain, then on .exports to the EU will be completely into a corner. .The EU is China's third largest export market of ceramic, in 2009 there were 1,485 enterprises in China exports to the EU, involving a product of about 3.1 billion, of which 1 to 4 months of this year, Guangdong Foshan ceramic tile exports to the EU of up to 7,000 million U.S. dollars, this .second anti-dumping cases tile industry means that China will face severe export situation. .</ P> <p> to industry sources, trade protectionism, the Chinese export enterprises to upgrade more urgent, in accordance with the smile curve theory of economics, business can only be upgraded by the direction of the brand and innovation, to climb the industrial chain of high-end .. .In the complicated international economic environment, companies want to seize the international market, we must enhance their brand value, while increasing efforts to promote its own brand, the only way to master the voice in the international market and the initiative. .Dongpeng won the "500 most valuable brands" and the brand this year adjustment is based on proactive manner, reinforce brand strength, no changes at present, has been actively involved in responding Dongpeng, .reflects its confidence in the product and brand, and when the crisis came, the brand's strong support. .Meanwhile, the brand Dongpeng oriental culture, but also reflects the strengthening of its innovation efforts to create a differential advantage, and create a differentiated market demand, trade protectionism and more war to win an important weight. .</ P>.