Articles or materials to the countryside will be introduced in March Running out of billions of business opportunities home business.

<p> 2010 after the Spring Festival, held along with the approach of two, after much media attention, and the first document has been written into the central "building materials to the countryside" policy, or is expected to officially launch. .SouFun from China's Forest Products Industry Association, China Building Decoration Association, trade associations and other household interview is understood that all the major home building industry association is working with the Ministry of Construction, Forestry, Ministry of Commerce, the Ministry of Finance to develop concrete details of the building materials to the countryside. .</ P> <P> <P> <p> 2008, at the background of the financial crisis, the countries to expand domestic demand, with new construction of rural towns, has issued a "home appliances", "car under .villages, "and other policies, and by the financial crisis and the real estate market under the double impact of huge volatility, home building materials enterprises in the private voice of the countryside was high, and some companies even to meet the channel down, open up three or four markets, launched a ."countryside" of corporate behavior. .</ P> <p> brainer. .Under the "building materials to the countryside" policy was promulgated on the eve of some considerable size and brand strength of the ceramics, flooring, furniture companies have begun to work closely involved, launched a series of business layout. .Home building materials enterprises in the quiet of the market under the Running out of Time "materials to rural areas," the hundreds of billions of opportunities for simmering. .</ P> <p> building materials to the countryside or the rules issued in March </ p> <p> after the Spring Festival, the seventh day, the Chinese Forestry Industry Association Flooring Committee Director and Secretary-General Lu Bin Tang called group began to get busy, the participation of non-stop .Institute of Forestry, the Ministry of Commerce, the Finance Ministry and other relevant personnel of several departments meeting to discuss the theme of building materials, forest industry related to the "countryside" problem. .There are also busy Decoration Committee China Building Decoration Association, the Secretary-General Zhang R, 1 March, the Secretary-General Zhang Ren Sina home dial telephone-related interview, which is preparing the relevant programs and information, discussion is "building materials .the countryside. " .</ P> <p> 2010 in early, "Building the countryside," writes the official central "Document" and specifically mentioned will take effective measures to promote the "building materials to the countryside" since the focus policy of the building materials industry .the opportunity to step up the layout, setting off a wave of green building materials and housing to support farmers as a major move to expand domestic demand and take effective measures to promote the "building materials to the countryside", to encourage farmers according to the law building occupied housing. ."Building the countryside" is the second "home appliances", "car to the countryside" after the launch of the central policy level from another major move to expand domestic demand, according to Sina home from parties to understand the point of view ."Building the countryside" direct and indirect consumer driven market opportunities is a staggering figure. .</ P> <p> According to the former People's Daily, China Building Materials Federation cited the relevant information, "Building the countryside" policy to boost domestic consumption of 550 billion yuan to 600 billion, is currently building materials consumption in rural China, farmers in the pillar .consumption behavior. .Preliminary estimates, "Building the countryside" policy implemented for three years, farmers can boost consumption of housing and building materials is about 1.8 trillion yuan. .Housing is completed, will pull decoration, household equipment, household appliances and other follow-up consumption, and consumption chain effect is very obvious. .</ P> <p> policy direction is set, when the introduction of the specific implementation details? .China Forest Products Industry Association Flooring Committee Secretary-General Don called group's view, "Building the countryside," the administrative rules should be quick, in 2008, "home appliances" from the policy into detailed introduction, also half a month before and after .time, the basis of this view, "Building the countryside," the implementation details before and after two sessions in March this year the occasion will be expected to be implemented. .</ P> <p> Running out of rural building materials home business opportunities </ p> <p> in "building materials to the countryside," the occasion of the forthcoming implementation rules, the relevant home building materials distribution companies have started business " .countryside "business strategy, so that the rural market become the next strong market growth. .</ P> <p> new source of ceramic market, according to the Ministry of Dong Xinjun, at present the new layout of the source is active three or four markets, especially the rural market. .Nearly two years of market development from the point of view, Hunan, Hubei, Jiangsu, Zhejiang and other provinces in the rural market development has made great effective. .In addition, taking into account the farmers of the special needs of building materials, new sources of production base is also carried out specific market research, introduced in line with the needs of the rural characteristics of the decoration market products. .</ P> <p> "the next 10-15 years, the new rural construction and the popularity of urbanization will have a huge demand gap in the floor, the flooring industry in rural areas is the last and largest piece of business opportunities. ."World of Friends of North General Manager Fan Wenjian the floor that the current or two classes in the city, flooring market is already saturated," Building the countryside "will be the floor of an excellent business opportunities for developing the rural market. .In rural areas can not afford that brand for the views of the floor, in the Fan Wenjian appears to be a misunderstanding. ."In coastal areas, and other economically developed provinces, the consumption capacity of farmers and urban poor than not, furniture and building materials for the needs of the brand is very strong, the key is the involvement of domestic enterprises to targeted this market," said Fan Wenjian ., Friends of the next decade the world will focus on expansion of the floor of the channel by three, four, and rural market-based, 5 years to expand to 3000 retail stores. .</ P> <p> positive for the layout of home building materials enterprises in rural markets, China Building Decoration Association, the Secretary-General Zhang Ren believes that "building materials to the countryside" will make the home improvement industry in rural areas to become a new growth point, from the major aspects .to see the country's strategic move to stimulate domestic demand, in terms of childhood is also the best home building materials to businesses and farmers have affordable practical measures, and the enterprises should focus on the characteristics of rural markets, in the open product development, market development, terms of service system structures .positive action, after a short-term adaptation, will be long-term benefits. .</ P> <p> a hard nut billion big "cake" </ p> <p> "building materials to the countryside," the billion-level business looks very ambitious, but really make this big ."cake" to eat the mouth, digestive won, but not so easy. .</ P> <p> First, a practical problem is that most of the decoration market brands like home building materials companies are located in the city in the high-end consumer, the idea of "building the countryside" to developing the rural market .production for rural areas, rural consumption of building materials. .It is understood that, for farmers, affordable, durable and is the dominant product of the most important factor in their spending. .Therefore, how to develop products for the rural market, construction-related sales channels and service network is a must go beyond the mark. .</ P> <p> another should not be overlooked is the "bad money drive out good money" risk. .Home building materials industry, the huge size of the market, but the large number of SMEs, the production of each type of building materials enterprises in the country have thousands or even tens of thousands, especially in some low-quality low-cost small business to run rampant in the three or four markets, the .workshop products at low prices is likely to compromise the rural market, coupled with some companies if the backlog of inventory dumping of products and defective products to the rural market, it is likely to disturb the rural home building materials market order, brand name products will face great .market challenges and pressures. .</ P> <p> this regard, the new director of marketing in the sources said the new ceramic, although the "building materials to the countryside" hard nut to the tremendous business opportunities, businesses need to develop the rural market a huge investment in time, cost and market cultivation, but the market .irreversible. .With the new rural, urban construction speed, and increase the income of farmers, consumer upgrades, brand, quality products will still be acceptable for most peasant brothers. .</ P> <p> relative to the concerns and confidence in business and how to do a good job related to market management, to prevent shoddy or impurities, to ensure that farmers really enjoy the "building materials to the countryside" preferential policies to foster the best building materials .enterprises are at all levels of government departments and industry associations to be considered and resolved. .</ P>.