Balance the interests of ceramics by e-commerce to eliminate "roadblocks".

<p> appreciation of the renminbi, export is limited so squeezed, Foshan many companies as a way to domestic sales. .However, the market regulation is "meant to" harm other downstream industries, including building materials, opening up the domestic market through e-commerce, or home improvement building material industry in this year's winter way. .</ P> <P> <P> <p align="center"> </ p> <p align="center"> an export market within the hard </ p> <p> in recent sessions of the Canton Fair, .Many companies have hung out a "Welcome to domestic buyers," the logo, indicating that domestic demand era. ."Building the countryside" pilot also recently launched in Shandong and Ningxia. .However, associated with the home improvement flooring, paint, ceramics, sanitary ware and other home none jumped on the "building materials to the countryside," the first train. .</ P> <p> In addition, with the property market, property market regulation is also closely related to the home improvement building material industry, felt the wind, cool. .Hao, deputy general manager Tan Dongpeng depth of ceramic, said the buy out last year, each business transaction rate at 87%, but a marked decline in sales this year. .For someone who used to foreign trade enterprises, the shift to domestic faced with many difficulties. .SMEs are the boss of Foshan, said the greatest difficulty is the channel construction, "companies do not have a mature business relationships and marketing network, starting from scratch. .And there are basically domestic arrears, Repudiation risk. ."</ P> <p> leveraging e-business to get through domestic channels </ p> <p> Foshan Shun Ming Jiang Xuan, general manager of the Allianz Group Qian He thinks that the traditional domestic difficulties, the model is expected to address through e-commerce, e- .business platform to become an extension of traditional business channels, and complement. .</ P> <p> He added, linked and e-commerce sites through co-operation to move the line of the supermarkets online, for SMEs to get through domestic channels. ."Business is responsible for production, product operation, design, build shop, as well as logistics, distribution and installation services that we solve the" Data show that: In 2009, the network B2C + C2C + B2B market reached 263 billion yuan, but only 0.7% of B2C. .This shows that, B2C market has huge room for growth. .</ P> <p> channel construction can not simply be understood as sales channels. .For many foreign trade enterprises, should build brand awareness. .B2B distribution through the network, C2C ant heap soldiers consignment, leasing network platform marketing, B2C branding, as much as possible to go to shop channel. ."Maybe you did not sell 500,000 products, but 50 million hits have been to your brand awareness. ."</ P> <p> benefits division or" out of the way "</ p> <p> powerful e-commerce channel marketing capabilities for business transformation and provides new support. .Also contributed to the industry leader in traditional channels, involved in e-commerce game. .However, how to balance the interests of online transactions and dealer division, as the biggest problem. .</ P> <p> According to reports, Dongpeng ceramic line has more than 500 agents, home life experience with the Museum of more than 1,500, the channel tends to flatten. .Came up to the vertical patterns of e-commerce, let agents are at risk. .</ P> <p> Deep Tan Hao said e-commerce companies have invited a meeting with experts and agents, but very happy. .Ceramic industry price system a mess and difficult to balance the interests of dealers. .However, under the impact of trends in e-commerce, e-commerce this year, the Ministry established Dongpeng, online task is 50 million, but due to too high-end brand positioning, online market has yet to open. .</ P> <p> marketing model how to find the best balance of two points of confusion for many brands. .However, compared with other consumer goods market, home improvement materials net sales penetration is still relatively low. .Data show that in 2009 home sales market network transaction size is 112 billion, the overall online shopping market only 4.7%, the net purchase of 6,000 million subscribers, accounting for 19.4% of Internet users. .</ P> <p> </ p>.