Bureau of chess through the second half of the Chinese still need to be treated with caution Ceramic Market.

<p> chess through the Board, a time when the summer season, although the present is the traditional home building materials market for many years off-season, but this year's season has not come early, and more fierce. .</ P> <P> <P> <p> early as the end of May, our reporter in the high security survey found, once gets going, and a booming high-security building ceramic producing areas, some companies began to appear overstock ., signs of price promotions, to June, middle and low ceramic yield is greater than the high security sales, inventory full is not news to many of the original production line to stop the red-hot kiln to limit production. .Security is so high, Guangdong, Shandong, Sichuan and other areas of the pottery market also suffered a sales season. .Compared with a year ago, this year's pottery market is not optimistic. .</ P> <p> is the so-called "Misfortune to depend on welfare, the V Fu Xi disaster." .Ceramic market last year, the financial crisis, amid fears that a bad-mouthing off, did not expect the thriving Chinese economy has forced many companies off guard, appeared in short supply in many areas is gratifying situation, many of lament missed a good business .market opportunities. .However, driven by 4 trillion in domestic pottery, and failed to extend last year's market booming. .From May onwards, a number of middle and low of the tiles, polished tiles, Siva, private polishing factory products with higher price sensitivity has been found to the situation of supply exceeding demand, companies have to stop the kiln to limit production and cut prices .. .Expansion of new production line had originally planned to open a new exhibition hall, the original brand advertising heavily in a series of major business decisions and activities have delayed, cut, or even be canceled, replaced by a price war is .mainly of various types of terminal sales. .All sales turn around, and feel of "no preferences, as it catches mice is a good cat" mentality. .Know ye not that the more useless the more urgent, the traditional marketing "three tricks" down, the effect is not as good as expected. .</ P> <p> struggled, several times to pay, after several anxious, still seems to be helpless and can only console itself - take a look around the company, since May has also faced the crisis of declining performance, increasing sales pressure .increase with age, can really buck the trend growth of enterprises and brand are not many, and these companies and brands in the product, channel, customer resources and so they have a comparative advantage is not an ordinary company can have overnight, so the final .The conclusion can only be so, that is, June is a ceramic product of the traditional low season, you do not see on those sites are home to harvest the farmers went to the Well? it is not, can also be attributed to the rainy season in most parts of China this year .more, all working together to catch the real estate market, fixed, rigid demand for the release is slow, the superposition of several unfavorable factors, the ultimate impact of the tile market demand. .</ P> <p> that hides the side, I do not know whether the current number of ceramic enterprises touched the face of the true mentality of the market; this explanation, I do not know whether the face of market pressure for those beleaguered boss of pottery found in a self-extracting enterprises .reason and an excuse? </ p> <p> However, there is a fundamental reason can not be ignored - since last year on the production line the large-scale ceramics, especially tiles production line, resulting in imbalance between market supply and demand began to ., leading to the market this year Ceramic tepid trend. .In the long run, China's 1.3 billion people, at least half has not yet consumed the tiles in the market, "permafrost", plus a second-tier cities, secondary consumer, pottery and certainly there will be considerable future market .long phase of rapid growth, but in the short term, if the production capacity growing faster than the market "permafrost" in the ablation rate, companies will pay for their own price for the reckless expansion. .Ceramic market at the moment seems to do exactly that. .</ P> <p> invested tens of millions of a production line, once the shutdown, losses can be imagined, therefore, to achieve balance production and sales, is the owner of the biggest worries of ceramic enterprises. .We will continue to expand production capacity, improve efficiency, to reduce production costs and the need to strengthen marketing efforts, reduce inventory, return of funds to maintain the normal operation of enterprises. .So again, more shop stalls larger share of the profit the more thinner. .Enterprise looks bright, but the banks do not have much money on the book - each end of the month, the clerk stared at like a dog requires dealers to fight money shipments, do not throw a bone, never let go; the face of many .suppliers debt payment, sleight of hand tricks, Qian Kun Da Nuo be staged, and many other techniques, because it is more lice do not itch, can tow the trailer, due to the less able. .Do you not know, seems to account for cheaper suppliers, but in fact increased their operational risks, there is no free lunch, low-cost suppliers, how could you bear their own Distribution business risk? Once the funding strand breaks, not only to enterprises .faced a crisis, and will lose everything. .By then, too late! </ P> <p> from the current situation, in the second half pottery market is still not optimistic, you need to be treated with caution. .</ P>.