China's ceramics industry to meet the wishes of the first ray of sunshine in 2010.

<p> flies the occasion in 2009, has quietly written history. .</ P> <P> <P> <p> past two years, the situation in ceramic industry, we feel the deepest crisis than the industry ups and downs in performance, as well as a large type of accident turning suspense. .</ P> <p> Review 2008, the first half of the situation is excellent, the second half came to a standstill, awed by the financial crisis of the enterprise prestige, have responded earlier cuts, reduced inventory, lower costs, or even most of the factory is also the beginning of 2009 .delayed start. .</ P> <p> all phenomena, as if the 1929 economic crisis sweeping the globe in the last hundred years later to reproduce again. .</ P> <p> but in 2009 the situation in ceramic industry, but much surprise, almost all people shall be broken ceramic glasses. .This year, the industry has gone from anxiety to frequently out of stock, to another large-scale expansion of the major changes. .Penetrate the fog of 2008, through the twists and turns in 2009, the industry in the 2010 vision of the warm ray of sunshine, warm and blessed with 2010. .</ P> <p align="center"> </ p> <p> confidence in 2010, favorable macro trends escort industry. .China's industrialization and urbanization process, the experience of industrialization led urbanization, industrialization and urbanization of the "double quick" development stage, based on the overall trend of China's economic development, is expected around 2030, will enter the relative balance of & ldquo .; double-stable "state. .Next 20 years, continued rapid urbanization, more broadly to expand domestic demand, and real estate doing my part is the engine of China's economic development, and will lead to iron and steel, building materials, appliances, furniture and automotive industries synchronous development. .Despite the inevitable cadence of the episode, but the favorable macro-trends, building ceramics industry will provide valuable opportunity for development. .</ P> <p> building ceramics industry, from "being green" to environmentally conscious the first year. .Copenhagen, the lonely exit back left desolate, but the issue of environmental protection and emission reduction has been promoted to a world in no doubt that the earth must face international political proposition, the Chinese government stressed that mitigation actions are conscious. .Response from passive to active advocacy, to the conscious action. .2010, the China Ceramic Industry must take the initiative to reshape the image of the industry, consciously adhere to clean production, energy conservation, reducing the extensive production and backward production capacity caused by the waste of resources, the initiative to strengthen environmental protection, energy-saving and functional materials research and development and promotion. .China Ceramic Industry, this is the big challenge, but also great opportunity for the flow, take the initiative to respond to the sound development of the industry into the fast lane. .</ P> <p> get to the root, thin brick will become widespread. .2009 Italian exhibition, thin brick has been large-scale debut. .In the years after the call and hesitant, thin brick from 2010 onwards became popular in China, mainstream enterprises will be launched their own thin products. .Thinning of the true meaning of ceramic tile, has not only reduce the cost of business at the individual level, but from the source to cure the excessive consumption of non-renewable resources, the strategy forward. .The tile-to-business technology thinning and little effect on updated production equipment, can be described as beneficial rather than harmful. .The good news is that China Building Sanitary Ceramics Association has begun action to promote tile ease, thinning of the new technology, and make the necessary amendments to national standards. .</ P> <p> a new round of production areas, capacity expansion phase after the digestion and balance. .The industry began in 2007, a large move, the first round of construction has been completed, the acquisition of new businesses in the region produced a large number of land needs to gradually digest. .The ongoing capacity expansion, large-scale production lines are formed, after the 2010 production capacity to digest, to reach a new equilibrium, also takes time. .But for the rising phase in the development of China's ceramic industry, this balance is only a temporary state. .</ P> <p> jump in association with the media, to give the industry new hope. .Ceramic two related trade associations and the organization of personnel changes and a series of changes derived therefrom, will bring the possibility of adjusting the direction of association is expected to work, hoping to stop the fighting, prevails; industry personnel and the mainstream media operation based on .change a lot of online media into the mainstream, the industry's advertising and media industry will invest an impact and change. .The introduction of competition, are more likely to accelerate the integration of the industry and the media shuffle. .The jump will bring the industry new hope. .</ P> <p> corporate division and brand positioning will be more clear. .Development of the industry and market competition, the enterprise must have a clear brand positioning and market demands. .Brands and OEM companies will become increasingly specialized, OEM and co-operation between enterprises become increasingly frequent cross. .Brand positioning will become more clear in the segment of the market, competition will be mainly in the same place between the market positioning of the brand. .Expected to gradually form a healthy relationship between competing, and to promote the healthy development of the industry. .</ P> <p> concerned about the pressure after expansion of building materials stores shift. .Macalline (see map), actually, Jinsheng other professional store expansion strategy in recent years, large-scale implementation, in the marketing by the high density, the basic layout and the completion of the national system of integrated management model, in giving them a relatively good .sales environment, and facilitates the display of personalized, but also must be competitive pressure arising from the transfer to the downstream business, for this situation, the industry should be given strong attention. .</ P> <p> good opportunity to bring ink-jet printing. .Foreign blockade for ink-jet printing equipment for Protection, in the international financial crisis, was forced to lift the ban under the hammer. .And supporting equipment and the corresponding localization of ink jet printing technology relating to the promotion of speed. .For example, China's leading position in the field of tiles, on equipment from companies such as Kodak's outstanding contribution to the localization. .Three-dimensional tile will be a benchmark in 2010. .</ P> <p> ... ... </ p> <p> people Proverb worries. .For 2010, the industry development trend, we must be cautious optimism. .Looking at the industry, the blind expansion of pernicious, vicious competition, the wound still hurt and damage to the environment a sword of Damocles, if allowed to spread, the industry fear that a "2012" the end of the danger. .Huasheng Shi living in the great rejuvenation of the historical moment, eager to join hands with industry colleagues, promote the healthy development of the industry work together to create the industry's new ark. .</ P> <p> facing east, Yan Ying-sun, blessed 2010, China Ceramic Industry blessing! .</ P>.