Saturday, January 1, 2011
Imported tiles or the number of brands increased supply in the domestic construction solution.
<p> imported tiles are a favorite in the high-end customers depends on the following points: First, individual design, collage and more with the left seam treatment, highlights the second line and three-dimensional product quality, the brand has a long history .Third, the use of rich cultural content consumers keen to meet the current environmental protection material. .Meanwhile, high prices, sales channel is not perfect, less well-known imported ceramic tiles and other factors also affect sales of the main reasons. .</ P> <P> <P> <p align="center"> </ p> <center> imported tiles or the number of brands increased settlement construction in the domestic supply </ center> <p> tile products as ceramic products .one, because of its special functions not as the same brand of sanitary ceramic products, as widely known. .With the world-renowned brands, Kohler, toto that has long been known for imported brands. .The Virginia Gardner tiles, ceramic tiles per profit, Ya Su Li tiles, even the bees to enter the Chinese tile decade, if not the home renovation industry, trade or need the owners, few concerns. .</ P> <p> but the visibility was not the sole criterion for sales decision. .Booming real estate industry, the rapid development of the national economy, income level, are making a change in consumer psychology. .Many agents and foreign investors see this, will compete in different forms tiles imported into the domestic market. .</ P> <p> mic, Gardner, Virginia, spiders, Yi Bao, Department of International and other European brands have to seize the domestic market, while Korean brands lordglory also enter the Chinese market in 2009. .And China has decades of bees into the tiles have the advantage of high value for money among the highest annual sales volume of imported brands. .</ P> <p> own coup to seize the market </ p> <p> reporter Meikailong, Octavia Square stores found that the number of imported tiles brand has risen in the last two years. .And the types of major brand products are rich compared with previous years. .</ P> <p> home industry, told reporters, import brands into the country are generally three ways: The first is the brand hit the market-based enterprises, the second is a market-oriented enterprises, the third is .to a pure and simple trade and marketing-led enterprise, depends entirely on what mode of each company's marketing strategy. .</ P> <p> bees into the country's first antique brick tiles in the main fight, not in foreign markets, most high-end products, but for the domestic consumer prices are not low. .Bees tiles into the Chinese market to take the brand line-based early stage, first open the North China market, and then gradually expand. .When introduced in the choice of product, exclusive tiles bees Beijing World Trade Co., Ltd. Jiwei Long Ministry of Commerce manager, Zhao Jun Hui told reporters that the introduction of bee products in the early stages of ceramic tile, choose the series are relatively affordable prices, after maturing in the market .began to introduce a series of relatively high prices, but given the bees tiles in the domestic market position, current World Jiwei Long companies still not all the product lines all the introduction. .And the Italian bee tile designers based folk songs of China, ceramic tile design series with Chinese characteristics, enough to appear bees headquarters of the Chinese market seriously. .</ P> <p> the tiles and the bees are gone the same route Gardner Virginia tile brand, both in style and price and the bees have a huge difference. .Virginia Gardner Hayley tile is open companies on the distributor, it's already covered Versace, Swarovski, etc., market positioning and brand positioning in the high-end crowd, regarded as the luxury tile. .The relatively complete tile style, fashion, modern style, antique style, luxury family has. .The company not only to cooperate actively and in the high-end real estate developers to do hardcover room, in the designer channel also carried a resounding success. .Virginia Building Material Co., Ltd. General Manager Wang Shunkai Gardner told reporters that at present, Gardner, co-designer of the country, Virginia has more than 2,000 people, designers have professional knowledge, for the brand, background, quality, design will be more .understanding, and Gardner, Virginia is in need of such professionals out of the product promotion, Virginia Gardner. .</ P> <p> some companies have also seen this and did not choose to create terminal stores, but only an image of the exhibition hall opened to showcase their products, and designers through the club activities organized by designer channels. .Although many question the strength of the sound of such companies, but the industry also said the high-end ceramic tile is expensive, do not take the amount in the case of channels focused on the designer, and also the agent for many high-end brands is certainly a wise .choice. .</ P> <p> many professionals have suggested that China is a big country ceramics, ceramic manufacturing process, whether or needs are ranked in the world, but a kind of ceramic tile as in the design have higher requirements. .Many tiles into the Chinese market are based on European antique tiles kick and, later introduction of the modern fashion line and art tiles. .Slightly lower in price now is high-end ceramic tile antique tiles, tile art and modern fashion line prices are high, the price of some art tiles up to 5000-30000 yuan / m2. .Decorative tile is not the only material. .Granite and the recent development of the product from the resin material are its competitors. .Granite is a natural product, and the price is lower than ceramic tiles and resin products are newly developed products, imported from Italy, priced at 1000-3000 yuan / m2, installation, installation instructions sent by the Italian side, the price is slightly more expensive. .</ P> <p> reporter visited found that many consumers are not familiar with the brand of tiles, as well as the domestic brands as the phenomenon of foreign brands, which also includes some foreign brands of OEM sales rise to misunderstanding. .</ P> <p> industry said that some persons imported brands that cater to foreign brands than domestic brands vanity good quality, but also to meet the pursuit of brand, the pursuit of personalized consumer psychology. .</ P> <p> imported brands of domestic construction will become a trend? </ P> <p> loved by their owners imported tiles, exquisite design and technology is its greatest strength. .But the high price also makes the owners daunting. .Imported tile "expensive" in addition to your outside the European human, high tariffs, logistics is the main factor of its high price. .</ P> <p> imported tiles commonly used way shipping logistics supply. .Sales volume, according to a leading ceramic tile companies said they total in the country with two large warehouse storage products, with annual costs on the shipping of about eight million, if customers choose the style is not complete, and anxious to comparison .then they will use the shipping. .This is according to the company brand will be produced by each tile two ways shipping cost the company nearly every year millions of yuan in consumption. .</ P> <p> shipping cycle is generally two months, although it is rather expensive compared to shipping, but two months for many businesses feel that for too long, many companies set up factories in China to look through .the programs. .</ P> <p> bees is early to tile factories in the country's enterprises, and also to the domestic side of Italy to inspect, but because of domestic equipment and manpower can not meet standards of the Italian side of this plan is eventually to abortion. .</ P> <p> Yucca to Asia, but sales and marketing director Wang Shiying tiles, said Department of Jin seven brand building agency, already has two brands in the Chinese inventory. .Logistics costs are certainly higher than domestic brands cheaper imported brands, shipped in from abroad to the country without this journey, this journey a long time, by the time of the impact of higher oil prices and exchange rates. .Plant should be a trend because of the logistics supply chain to solve the problem, solve the cost problem. .The biggest problem in these two areas to address, the international brand will go beyond the bottleneck. .</ P> <p> many industry sources, China's huge domestic demand for ceramic tiles, a large number of imported brands to enter, on the domestic market and domestic brands are in fact a very good promotion. .Advanced technology imported brands and design, including the extent of regulation of the market is an example of domestic brands, both to consolidate the market will reach a common market demand complementarity. .</ P>.
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