The rapid development of China's ceramic industry need to focus on the four competing models.

<p> China after nearly 30 years of building ceramics rapid style of development, the industry formed the four basic competitive business model: the first is focused on the operation of brand enterprises, enterprises of the furnace section 8-15, the .innovation ability, good marketing can do, after years of operation, the industry has a certain influence and brand value, sales increased year by year, the enterprise profit ability, capacity expansion based on incremental sales; second is .the pursuit of scale benefits of enterprises to enterprises with more than 30 main products of these enterprises mainly to mimic the follow-up, the core competitiveness is the "low-cost expansion" to a large expansion of production capacity to drive down product costs, .the terminal sales are relatively simple, namely, "low-price competition, puerile," the larger companies, big sales, but the business "big but not strong", the brand added value; third .throw brick factory and private enterprises, some neither scale advantages, but also the lack of innovation, marketing, poor standard, in the fierce market competition, declining sales of its own brand, capacity to digest, first OEM for other companies, .Later, low-cost competition in the trade and private polishing factory, so the formation of a brick factory enterprises and private resources in integrated mode throw; fourth is the obvious regional competitive brands. .In particular, the latter two, as the industry's new competition format, with its investment in quick, easy, and so competitive, rapid development is a concern. .</ P> <P> <P> <p> one emerging polishing factory and brick private enterprise </ p> <p> industry knows that if a production line to produce a long-term products will not only significantly reduce production .cost, and quality is not likely to have color and so on. .However, many enterprises have production lines in the past few, but in order to cater to various types of consumers, has continued to expand the product line, there are dozens of small products, and more are up to hundreds of products, the high cost of the product. .Some follow-up products business production, due to the high added value products, but also the lack of cost advantages in the increasingly fierce competition in the market gradually lost its competitiveness, market share shrinking. .In order to find living space, these companies gradually change the past, all products sold by their own mode of production began to concentrate on the most advantage of their own professional production of certain products, professional, large-scale production of a single category, and ultimately to certain types of products .do meticulous precision, making the product cost advantage and quality advantages. .Significantly lower production costs, but also to achieve the enterprise's strategy of low price competition in the enterprise, while their own brands, other brands can also do orders for production. .In the market competition and the evolving integration of resources, the ceramics industry has gradually emerged to buy adobe professional sales after polishing "private throwing Factory"; the same time, there have been specialized production and sales of brick, but not to the independent brands .enterprises. .This new specialized division of labor, production resources and sales resources will be re-integrated to form a strong market competitiveness, but also created a new profit model. .Thus, professional production companies and private brick throwing plants emerge, the current corps of these enterprises have become an important force in building ceramics industry in market share quite a lot of sales. .</ P> <p> Second, the rise of a strong regional brand </ p> <p> to different places in recent years, expansion of building ceramics enterprises in Foshan and Foshan government's "double shift" policy led from the building ceramics industry .traditional Guangdong Foshan, East China (Jiangsu, Zhejiang and Shanghai), Shandong (Zibo, Linyi), Jinjiang, Fujian, Hebei, Sichuan Jiajiang six areas, the rapid production of new fissile many plates. .Currently, high-security Jiangxi, Jingdezhen, Harvest, Jiujiang, Liaoning law library, Hengyang, Hunan, Hubei Dangyang, Hebi, Henan, Shaanxi, Yangquan, Inner Mongolia, Anhui, Guangxi, Xinjiang and other places, have Foshan ceramic enterprises invest in the production line. .The production line put into operation in the field, many companies do not follow the original mode of operation of the national brand, is launching its own area in the local brands, the production base for the center, the area within a radius of 300-500 km as the target consumer market, reduce production .message from the terminal market. .The close of the market operations, help to optimize marketing network construction, improve the quality of channel management. .Coupled with the brand's products have a certain price advantage, so once to solve logistics issues, market competitiveness immediately apparent. .Since last year, despite the financial crisis, building ceramics industry sales fell a larger number of brands, but many regional brands have been selling hot. .It is said that this year's Sichuan Jiajiang region, JIANGXI high security areas and many other companies have launched sales of a good regional brand. .With domestic production of ceramic plates to re-layout, the future competitiveness of the regional brand is worth the wait. .</ P>.