Jubilant World Cup 2010 How far away from the ceramic market?.

<p> June passion, the World Cup in South Africa is strong pitched battle, when the eyes of hundreds of millions around the world chasing scenes moments on the pitch that, when another "World Business" also passed the scene, .media, television and other channels are widely performed. .Objectively speaking, the Chinese brands like China, like football, not yet have the strength in this world-class feast among the wealthy, but the stage at their doorstep, concerned about the domestic brands of the World Cup seems far enough, whether it is television ., newspapers, Internet, World Cup, reports or other channels and platforms, are little ceramic brand presence. .Stir once marketing elite "sports marketing", "event marketing", ceramic or corporate brand planning boss does not seem cold. .Care of the ball, brick seems to sell, very few companies combine the two, with the rare sports event promotion and publicity for the brand. .</ P> <P> <P> <p> However, 4 years ago, the World Cup, ceramic enterprises showed high enthusiasm but still impressive, and its investment in large, public participation, means as much as all .ceramics and so cold in that World Cup is full of fiery passion and restless in June hit a full time to time, always marked by the stigma of the World Cup. .Bode ho throw nearly million, while the high frequency of ads appear in the CCTV-5 "World News" and "wealthy Feast" column; Eagle leveraging the World Cup "Noon battlefield report" column, and aerial advertising bombardment; Bo, CCTV captured .a "whole point of news," a time, and a national television audience to "explore the way the World Cup"; Chun Shi, both the patent leveraging the two brands the World Cup, CCTV-5 day at the "World News" and .night "Sports News" section generous investment advertising; Veronica Top 8 quiz prizes launch activities; Jin Tao World Cup series event information will be skillfully integrated into the promotional activities which, while consumers in the stores to the designers and .Fans who buy a brick for a gift ball activities, designed and created the World Cup stunning rare, widely distributed; Dongpeng Ceramics is open play "Horizon Cup", through the World Cup to market of new products to promote ... ... .This year's World Cup, in addition to hand in Mona Lisa, a well-known portal sports special "Hero spectrum of South Africa" section, but I no longer know Which ceramic enterprises for marketing or brand leveraging the World Cup to say that this is a strange .phenomenon. .</ P> <p> is the World Cup on the influence of ceramic brand communication is not enough time is too short or the World Cup, the brand of ceramics limited pulling power? .World Expo is the country this year, the Asian Games and a series of major events grab the World Cup's thunder? .I do not know. .In short, a bunch of fans within the industry on the one hand enthusiastically in the ballpark, quality ball, the ball on the one hand, in the "black June" siege in the face of declining sales and the growing believers were Wu Nai. .Leveraging the World Cup, it is not necessarily a money-burning effects of marketing to obtain, let alone an immediate impact. .Big money and do something that not many sure things, such a thing, or to avoid it! .If you really effective, in the last World Cup, tasted the sweetness of many enterprises, how can let this once in four years marketing opportunity? .Ceramic brand's absence from the last World Cup proved one aspect of the marketing of ceramic enterprises not ideal, therefore, lead to many companies in this little action during the World Cup. .Bridge owned by bridge, road return, you kick your ball, I sell my bricks, both independent of each other. .</ P> <p> from a marketing point of view, is the World Cup organizers, participants and fans around the world, and 64 games as a transaction between the products. .Coca-Cola, shampoo such fast moving consumer goods ratio, low attention, ceramic products, such as durable ceramic product attributes determine the marketing brand of cold and ignored the World Cup. .First of all, people look at the audience from the World Cup, basically middle-aged male, and ceramic sanitary products, consumer groups, are more concentrated among the middle-aged groups, consumer decision-making power is more concentrated in women; followed ., the World Cup with ceramic sanitary products, hard to find a very consistent on the contact, the brand, product and consumer together with the game; again, "Business World," the sponsors are basically into the hundreds of millions of .large customers, ceramic sanitary ware industry is still a relatively small industry, few companies are able to in such a short period of time such a high investment in advertising, to leveraging only a small risk skillfully made, " .largely rebutted those claims "effect; and most important, or the World Cup is a fast moving consumer goods, and durable properties of ceramic products do not coincide, therefore, lead to World Cup marketing and ceramics business is not much interest. .</ P> <p> the one hand, the visual feast to enjoy the World Cup, while experiencing the "black June" suffering. .South Africa's World Cup of Chinese ceramics enterprises, has such a strong attraction, but were so far away. .That being the case, then put aside reports that the performance of a headache and had a good four years for a return to enjoy the passion and carnival it! .</ P>.