Those firms "soft power" of "Made in China" to create brilliant Chinese Ceramics.

<p> Recently, our government launched a global advertising in mainstream media on cnn and other international delivery, intended to re-create and reinforce the "Made in China" reputation in the global market. .In this regard, the State Council Development Research Center of Industry Vice Minister of Economic Research Dr. Shi Yaodong believe that this behavior reflects a strategic concern of my Government, shows China's soft power. ."Soft power" is, first proposed by Professor Joseph Nye of Harvard University. .Compared with hard power, is more emphasis than the strength of the brand, culture, image, ideas, values and other factors. .</ P> <P> <P> <p> soft power gap, quite a lot </ p> <p> According to the latest edition of "China building and sanitary ceramics Yearbook (2008 * first volume)" Data show that China's early .In 1993 a construction ceramics and sanitary ceramics production were more than 530 million square meters and 33 million, surpassing Italy, Spain and other ceramic power to become the world's largest producer of sanitary ceramics. .Building ceramic tile production in 2008 over 5.77 billion square meters, sanitary ceramics production of over 150 million, accounting for half of world output, and the average annual growth rate of nearly 20% increase in sheets. .And ceramic production equipment (presses, kilns, etc.) and process all reached or exceeded the world advanced level. .We can see the position of this pottery is now the country is very stable prison, and no one can, but the competitive strength of the ceramics industry, especially in soft power, with the international ceramic power, the gap is very obvious. .</ P> <p> a monk from the Scriptures </ p> <p> Worship psychological mischief may be, may be foreign ceramic brand long life, high-impact, deep roots, perhaps the soft power of foreign brands is not really small .watch for, even if the price higher than the number of domestic ceramic brand, consumers will love foreign brands, pay for the foreign brands. .In fact, this is the simplest example of soft power contest. .</ P> <p> Dr. Shi Yaodong that advertising may be in exchange for a brand of attention, but the cultivation of brand loyalty is a long process. .The real history of the development of ceramic industry, but 30 years of reform and opening up, with foreign brands compared to over a hundred years, does not compare. .But faced with the reality, affirming the achievements and future prospects of Chinese ceramics, to create "soft power" is also around the corner. .</ P> <p> in the international market, China's ceramic products, out of the country is not new, but the output of the international market, domestic brands, have to be counted as news, the vast majority is willing for the whole wedding. .In the domestic market, foreign brands still dominate the high-end market, involved in middle market, while domestic brands, such as the mighty force like in the middle and low single-plank bridge on the market this fight to the bitter root, the vast majority is self-striving hard. .Perhaps the reality that there Shang Zizun ashamed and morale, but not backward to recognize the reality show, but more positive. .</ P> <p> soft power to create imminent </ p> <p> our government to re-build and consolidate the "Made in China" reputation in the global advertising market, "Made in China," the international image .This is an example of ceramic set and example. .Increase its soft power, the power is not done overnight, requires long-term unremitting efforts. .And now the porcelain business, capital, technology, products, hard power has shrunk, the next step is to build soft power should make a real effort of the upper and lower. .</ P> <p> face of the new situation of international competition, China's ceramic industry need to plan ahead, tomorrow's competition, perhaps the hard competition in soft power, hard contest, our current soft power is also less competent to catch up, no .choice. .Yesterday is gone, never return; have with us today, but will soon fade away; only tomorrow, full of hope and dreams. .The mainstream of tomorrow's competition is soft power, and we do need to soft power, hard, and stronger. .</ P>.